One, the thinking before the design of the album
The success or failure of the design of the album is determined by the design positioning. That is, to do a good job of pre-customer communication, the specific content includes: the style of the booklet design positioning; corporate culture and product characteristics analysis; industry characteristics of the positioning; booklet operation process; the customer's point of view and so on may affect the style of the booklet design. Therefore, half of the good design of the album from the preliminary communication, in order to reflect the customer's consumer needs, to bring greater sales for the customer.
1, corporate booklet design
Corporate booklet design should be from the nature of the enterprise itself, culture, philosophy, region, etc., to reflect the spirit of the enterprise.
2, product brochure design
Product brochure design focuses on the characteristics of the product itself, analyze the attributes of the product to be expressed, the use of appropriate forms of expression, creativity to reflect the characteristics of the product. This can increase the consumer's understanding of the product, and thus increase product sales.
3, corporate image booklet design
Corporate image booklet design focuses on reflecting the image of the enterprise, the application of appropriate creative and expressive forms to show the image of the enterprise. So that the album can be within the consumer to leave a deep impression, deepen the understanding of the enterprise.
4, brochure design
This type of brochure design according to the use of different, will use the appropriate form of expression to reflect the purpose of the publicity. The use of roughly divided into: exhibition publicity, terminal publicity, press conference publicity.
5, folding design
Folding design is generally divided into two-fold, three-fold, four-fold and so on. According to the amount of content to determine the number of pages. Some companies want to make the design of the folding page outstanding, may be in the form of expression of die-cutting, special technology to reflect the uniqueness of the folding page, and thus increase the impression of consumers.
6, single-page design
Single-page design pays more attention to the design of the form, in a limited space to show the massive content, single-page design is common in the design of product leaflets. Generally used on the front is a product advertisement, the back is a product introduction.
7, cover design
Cover design pays more attention to the high degree of refinement of the corporate image, to give a person the feeling of unforgettable.
8, album cover design
Album cover design is the album content, form, format, booklet, binding, printing and later integrated reflection. Good album cover design from a full range of starting point.
Two, album design classification (according to the industry)
1, hospital album design
Hospital album design requirements are stable and generous, safe, healthy, give a person a sense of harmony, trust. The design style requires a popular life.
2, drug booklet design
Drug booklet design is more unique, according to the object of consumption is divided into: hospitals (consumer objects for the president, physicians, nurses, etc.); pharmacy (consumer objects for the hospital store manager, shoppers, in the store doctors, etc.); different uses, the design style should be adjusted accordingly.
3, medical equipment brochure design
Medical equipment brochure design is generally from the performance of the product itself, to reflect the function and advantages of the product, and then want to consumers to convey the product information.
4, food brochure design
Food brochure design from the characteristics of food, to reflect the visual, taste and other characteristics, to induce consumer appetite, to achieve the desire to buy.
5, IT corporate brochure design
IT corporate brochure design requirements for simple and clear and combined with the characteristics of IT companies, high-tech information into the IT industry to reflect the characteristics of the enterprise.
6, real estate brochure design
Property brochure design is generally based on real estate sales to do the corresponding design, such as: the opening of the market, image publicity, the characteristics of the property with and so on. Such album design requirements reflect the fashion, avant-garde, harmony, humanistic environment.
7, hotel brochure design
Hotel brochure design requirements to reflect the high-grade, enjoy the feeling of some unique elements in the design to reflect the quality of the hotel.
8, school brochure design
School brochure design according to different purposes are broadly divided into: image publicity, enrollment, graduation souvenir book.
9, clothing booklet design
Clothing booklet design focuses on the consumer grade, visual, tactile needs, and at the same time according to the type of clothing style is different, the design style is not the same, such as casual, workwear, and so on.
10, investment brochure design
Investment brochure design mainly reflects the concept of investment, to show their own advantages, to attract the interest of investors.
11, school day album design
School day album design to reflect the joy, reunion, good upward, nostalgic concept.
12, enterprise album design
Enterprise album design is generally the annual work of the enterprise process of the overall show, the design is generally a big scene to show the events. Generally require the designer to have a deep cultural heritage.
13, sports album design
Fashion, dynamic, convenient is the industry's characteristics, according to the specific industry is different, the performance is slightly different.
14, the company album design
Company album design generally reflects the internal situation of the company, the design requirements are more calm.