What is the development process of Shimao Group?
Early development of Shimao. With sufficient financial strength and rich development experience, we have built one boutique project after another in more than ten cities in China, which has promoted the prosperity and vitality of cities, established excellent brand image and obtained good investment income. During the 20 years of investment in China, the Group has appreciated the connotation of urban culture, focused on the future development of the city, and won universal praise from all walks of life for its good quality, high quality, fast operation and good reputation. As early as the late 1980s, the famous Dongfanghong Commercial City was invested and developed in Lanzhou, Gansu. At the same time, Fujian has built a number of landmark real estate and tourism projects such as Zhen Shi Development Zone, Minnan Gold Coast Resort and Fujian Wuyishan Resort, which have laid a good foundation for local investment attraction. Since 1990s, the Group has successively developed and built large-scale high-quality real estate projects in Beijing, such as Asian Games Park, Huaao Center, Zizhu Garden and Yujing Garden. Beijing Asian Games Garden, Hua 'ao Center, Zizhu Garden and Yujing Garden won the title of "Beijing Star Property" for many times, and Hua 'ao Center won the "1996 Top Ten Public Architectural Design Awards in the Capital". In the new millennium, the Group shifted its development focus to Shanghai and successively developed five classic projects. Among them, Shanghai Shimao Riverside Garden won the title of "Shanghai Housing Sales First" for four consecutive years from 200/KLOC-0 to 2004, and won the gold medal of "International Garden Club" in Canada in 2004. Shanghai Shimao Real Estate Co., Ltd. was rated as "Top Ten Famous Real Estate Enterprises in Shanghai in 20001Year", and Shanghai Real Estate paid attention to brand (trademark) in 2004. New century and new strategy Since 2005, the Group has been implementing new strategies in the new century. The first is the strategy of "focusing on the main business and taking into account the diversified combination in the real estate field". The Group has promoted industrial expansion in a planned and step-by-step manner, and gradually established three core industries: high-end residence, luxury hotel and commercial office. As of July 3rd, 2007, the Group has built three super five-star hotels in Shanghai: Le Meridien Sheshan Shanghai, Le Meridien Shimao Royal Hotel and Shanghai Bund Mao Hotel, with a total of nearly 1700 rooms, accounting for about 20% of the market share of luxury hotels in Shanghai. It is estimated that before 20 10, the group will have 10 five-star hotels in China. Secondly, the strategy of "core regional development" concentrates superior resources in the economic circle with developed domestic economy or great development prospects. At present, the key investment areas of the Group include the Yangtze River Delta and Bohai Rim. The number of projects involving the above two important economic circles accounts for more than two-thirds of the total number of projects of the Group. In July 2006, Shimao Real Estate Holdings Co., Ltd., the flagship enterprise of the Group, successfully listed on the main board of Hong Kong Stock Exchange, which was widely recognized by global investors and its market value steadily increased. I hope this helps.