Sembel family is Japan's third largest toy company EPOCH society development, manufacturing and production, to the natural family love as the theme of the world's children and parents love the girls' toy series. Japan's head office set up a branch in China, in order to better expand the domestic market and popularity, renamed Moribeier family. Trademarks were registered in China and cute pink packaging was customized for the Chinese market.
Each doll in the Sembel family has a character set. Mom and dad siblings baby twins, but they are not named Yu is so that the child can act as the role of their own inside, bring their friends and family around them into the game together, to develop the child's personal emotions.