Every company that can develop has a development process. How to record this development process? The following is a sample company development history that I have compiled for you. You are welcome to read it.
Company Development History Model 1
In 19__, Chen Zhongxin, the founder of Zhongzhixin Furniture, with superhuman courage and courage, led a group of trend-setters to come to Zhongzhixin Furniture Co., Ltd. Shunde, Guangdong, has expanded its territory and entered the furniture industry in this hot land of "furniture manufacturing kingdom".
Mr. Chen Zhongxin, who was born in Huizhou merchants, has a keen eye. With the sensitivity of a professional entrepreneur and his understanding of the cultural connotation of furniture, he accurately predicted the future development trend of the furniture industry: If you want to be in the furniture industry as soon as possible To survive, you must make products that others dare not make and that others cannot think of. After some careful consideration, he set his sights on successful people, because these people have high overall quality, advocating elegant cultural concepts, and have the capital and strength to buy expensive furniture and supplies, so the production is similar to them. There will definitely be a huge market for matching high value-added furniture products.
Therefore, starting from 20__, Zhongzhixin Furniture Company carried out product transformation, positioning its products in "branding, high-end, European and American", based on high-end, high value-added furniture products, this time for The accurate positioning of the company's products is the first strategic victory of Zhongzhixin Furniture Company and the cornerstone of its rapid rise. Fighting in the sky, Zhongzhixin Furniture is taking off
With the rapid development of China's economy and the accurate positioning of enterprises, Zhongzhixin is developing rapidly like an eagle spreading its wings. In 20__, Zhongzhixin achieved fruitful results and achieved a bumper harvest in production and sales. In March, the ivory white "Charlotte" series of American-style furniture made its grand debut. "Charlotte" specialty stores have sprung up in major and medium-sized cities in the country, and sales orders are catching up with the company's flagship product "Saint Roch." Amid the craze for dealers from all over the country to compete for the distribution rights of "Charlotte", the company's new product, the European-style "Meiteshijia", made a dazzling appearance at the Shenzhen exhibition in August. In just six months, the company continuously designed and manufactured two series of new products. The two series of "Meitemeijia" and "Saint Roque" have rapidly developed nearly 200 specialty stores. This is the "Zhongzhixin Speed" that has been passed down as a myth in the industry! This is the influence of the Zhongzhixin furniture brand! This is This is a display of the charisma of Mr. Chen Zhongxin, chairman of Zhongzhixin Furniture Company! Zhongzhixin’s achievements have set a precedent among European and American furniture manufacturers with the largest number of specialty stores and the largest series of designed and produced products! At the same time, It has become a legend in the industry.
Be confident and improve product supply chain and logistics
In order to relieve dealers from worries about timely supply, "let dealers have zero inventory"! Zhongzhixin does not hesitate to occupy the company's huge funds to increase product inventory , the company's large-scale modern logistics center has also increased from 30,000 square meters to 60,000 square meters, thereby relieving dealers of worries about timely supply. As long as the dealer's order is passed to the company, the business department will immediately arrange for the logistics center to deliver goods in time, so that Dealers do not need to occupy funds to increase inventory, and consumers can see the furniture they purchased installed in their homes for the first time. This "medium to letter speed" is also second to none in the industry. With the confidence of Zhongzhixin people in their products and their full trust in dealers all over the country,
Not only did the company's large logistics center not have a product backlog, but there were also many specialty stores during the October Golden Week. Business is booming, giving full play to our strong supply capabilities.
Brand innovation leads the trend of European and American furniture
With the evolution of international furniture trends and changes in domestic furniture market demand, Zhongzhixin Furniture Company actively pioneers brand innovation and expands its business scale and In terms of product development, the home furnishing concept has been sublimated and extended. Currently, the company has developed products such as "Saint Roque Sapele/White Bright Light", "Charlotte", "Meitemejia", "Meitemejia", "Fa·Louis" The five major brands and six series of products of "Na" will be upgraded and integrated.
After the brand upgrade, in order to better grasp the trend of European and American furniture, chairman Mr. Chen Zhongxin led a team of designers to visit many European and American countries to appreciate the advanced design styles of European and American products and to uncover the true meaning of European and American furniture. ! In addition, in China, Mr. Chen Zhongxin personally went deep into the first-line market and personally led the marketing department and business department personnel to conduct research in specialty stores in various places to feel the atmosphere of the specialty stores, understand consumer demand psychology, and fully grasp the reasonable positioning of the Zhongzhixin furniture brand. We will take timely and effective measures to strengthen various service functions, carry out personalized product customization services, establish specific product processing workshops, and provide customers with a full range of home furnishing supporting, design, and custom-made services. This is done with good intentions, just to let consumers feel the joy of a successful life with the concept of "European and American style model, the choice of successful people", and truly embody the brand essence of "choose Zhongzhixin furniture and enjoy a successful life".
Strategic Development: Comprehensive Integration of Dealer Teams
Zhongzhixin has an ever-changing purpose - "Let dealers make money". Over the years, Zhongzhixin has supported large and powerful dealers and cultivated potential dealers. "If you want to do your job well, you must first sharpen your tools." It is necessary to integrate the dealer team in a timely manner. Strengthening the promotion of Zhongzhixin Furniture brand is a sublimation of Zhongzhixin Furniture Company's strategic policy. Honesty is the basis of Zhongzhixin Furniture. The principle upheld by marketing and sales personnel is that it is the responsibility of marketing and sales personnel to help dealers analyze the market and improve the overall quality of store salespeople. Zhongzhixin Furniture Company warms its dealers with true feelings, makes great efforts in store design, area, atmosphere and other aspects, and standardizes the operation of the store integration plan, so that dealers can grow from small to large, from large to strong, from single dealer to channel dealers, so that manufacturers can develop together and make profits together!
Carrying forward the past and opening up the future, leading the comprehensive development of high-end furniture in China
Since its establishment, Zhongzhixin has always adhered to the classic High-end product positioning. In today's rapidly changing market environment, Zhongzhixin has undergone a magnificent transformation under the leadership of Chairman Chen Zhongxin. On the basis of the original European style, new Chinese style has been added, creating two major brands: Huali Huayun and Tanyi Huatang, leading the Chinese furniture industry future development trends. New Chinese style is a rethinking of Chinese style, interpreting traditional Chinese style in a new way in the context of the current era, integrating modern elements with traditional elements, and creating a new furniture style based on the use needs and aesthetic needs of modern people. , in addition to being more beautiful and fashionable in form, it has also been improved in function. It combines ergonomics
with redesigned details to meet the living habits of modern people.
The changes along the way have witnessed the brilliance along the way. Zhongzhixin has been developing for more than ten years. It is a large group company integrating furniture design, development, furniture culture dissemination, manufacturing, marketing and logistics. It has a cohesive team of engineering technology, design, marketing and production employees of more than 3,000 people. With a large production base with a total area of ??250,000 square meters and a large logistics center of 60,000 square meters, it has introduced the world's most advanced automated production equipment and product quality inspection equipment from Italy and Germany. The company has now become a professional, large-scale, series A large enterprise that produces European and American high-end furniture. Now it has European and American French series Saint-Roch Sapele, Saint-Roch White Bright Light, Charlotte, Falouina, Century Manor, Ethan Town, Falusa, Jenny Xiangdi, and new Chinese-style series Huali Huayun. Ten series of products from nine major brands including Tanyi Huatang and Tanyi Huatang. Currently, there are as many as 800 domestic brand chain stores. They are also exported to Europe, America, the Middle East, Southeast Asia and other countries, and have become the brand leader of Chinese classical furniture, with high visibility and reputation. Keep climbing. It has won many honors such as "Top Ten Enterprises in Comprehensive Strength of Furniture Industry in Guangdong Province", "Leading Brand in Guangdong Home Furnishing Industry", "Environmental Contribution Award of China Home Furnishing Industry", and has been selected as "Top Ten Furniture Brands in China's Home Furnishing Industry" for eight consecutive years. Currently, more than 100 product designs of Zhongzhixin have obtained national patent protection.
Since 20__, Zhongzhixin has also insisted on placing advertisements in CCTV 1's "Evening News" and CCTV 2's "Economic Information Broadcast" columns, not only CCTV, but also Shanghai-Nanjing, Beijing-Tibet, etc. Advertisement on highway signs.
Due to the huge investment in brand promotion and publicity on CCTV for many years, it has achieved very good results so far. Return to hometown and benefit the world
In addition to its outstanding performance in the furniture industry, Zhongzhixin is also an enterprise with a strong sense of social responsibility. The company takes "returning to hometown and benefiting the world" as its corporate purpose, and has been practicing in the field of social welfare for many years.
For a long time, Chairman Chen Zhongxin has insisted on donating funds to the revolutionary base areas of the New Fourth Army. During the Wenchuan earthquake in 20__, he led the company's employees to raise funds and donate more than 500,000 yuan to the disaster area. In the same year, Mr. Chen Zhongxin donated NT$500,000 to build roads for his neighbors, benefiting all areas. In 20__, he donated more than 3 million yuan to rebuild the school in his hometown and improve the teaching environment of Shangyao Primary School. In 20__, he took the lead in establishing the "Shangyao Chen Clan Family Foundation", and all the funds received were used to support students in his hometown to complete their studies, and to support people of insight to start their own businesses. At the same time, a series of public welfare campaigns such as the National Student Aid Project continue to be carried out. Zhongzhixin Furniture’s public welfare road is getting wider and wider, and has been widely praised by all walks of life.
In the wave of commercialized furniture, Zhongzhixin is like a cup of light tea worth savoring. It insists on using its own language to express its understanding of life, breaks through the constraints of existing products, and fully considers multiple aspects such as technology, aesthetics, practicality, and humanistic care. No chasing trends, no echoing, just be yourself. And use a unique way of thinking to lead the domestic high-end furniture market and create a "world of trust and trust".
Company Development History Example 2
At the end of the last century, although after experiencing the baptism of reform and opening up, various private companies sprung up all over the land of Northeast Jiangxi, but But they all appear in the form of a family workshop or a small storefront, which ultimately makes people feel that they can't become popular. At the same time, a passionate young man, with his keen insight into the market and his ability to capture fleeting business opportunities, resolutely devoted himself to the turbulent business world, determined to create a local private enterprise. A shining example to repay the land and people who nurtured him - he is Mr. Hu Yong, the current chairman of Jiujiang Shengshi Chuanwang Catering and Entertainment Co., Ltd.
The biggest difference from other private entrepreneurs is that when he started his business, Mr. Hu Yong did not put personal economic interests and capital accumulation first, but put the construction of a far-sighted business Being a well-known local enterprise and giving back to society are top priorities and have always been instilled in the thinking of every employee of the company. Therefore, since its establishment in 1998, Jiujiang Shengshi Chuanwang Catering and Entertainment Co., Ltd. has consistently adhered to the service tenet of "nothing fancy, just authentic and affordable", providing benefits and benefits to customers, and presenting sincerity and smiles. to society. Customers are picky and fair. Through the joint efforts of countless Shengshi Sichuan King people, we finally gained social recognition. After nearly nine years of unremitting efforts, under the leadership of Chairman Mr. Hu Yong, Jiujiang Shengshi Chuanwang Catering and Entertainment Co., Ltd. has grown from a hot pot restaurant to a chain group integrating hot pot, fast food and Chinese food. The company has created a well-known brand among local enterprises in Jiujiang City, making the "Shengshi Sichuan King" the leading enterprise and flagship aircraft carrier in the catering industry in northeastern Jiangxi. The company currently has a registered capital of 5 million yuan, fixed assets of 12 million yuan, and more than 1,000 employees.
"Creating a famous catering brand and building a century-old restaurant" is the ideal and goal of all Shengshi Sichuan King people. To this end, each hotel under Shengshi Sichuan King brings together the essence of all major cuisines across the country, eclectic and accommodating all rivers. , exploring traditional local flavors, constantly transplanting and transforming, innovating and innovating, developing and developing a series of high-quality dishes suitable for local tastes, forming the unique food style and catering culture of Shengshi Sichuan King Catering.
The company has always matched department settings with corporate development, focusing on brand building, overall planning, and mutual promotion; scientific matching of convenience and nutrition for modern work and life; emphasis on sustainable development; the company's leadership adopts a rigorous scientific attitude and the principles of modern enterprises. Management model, flexible and accurate market positioning, and always focusing on three qualities (i.e. product quality, service quality, and environmental quality), so that every customer who visits "Shengshi Sichuan King" can enjoy high-quality dishes and considerate services.
The five hotels under the company have the same service concept and different cuisine styles. According to the surrounding environment of the hotel and the needs of different types of customers, each shows its own capabilities and leads the way.
Lao Chuan Wang, which opened on November 20, 1998, mainly operates hot pot and also specializes in local stir-fries. Over the years, it has been favored by local citizens and foreign tourists. Some tourists from Sichuan praised our Sichuan-derived characteristics, which far surpassed the local tastes. Some Sichuan merchants even came to learn from our old Sichuan King, hoping to introduce our taste characteristics back to Sichuan.
The New Sichuan King Hotel, which opened on August 7, 2002, mainly sells Sichuan cuisine, supplemented by local dishes. It specially hires famous Sichuan chefs so that customers can truly enjoy authentic Sichuan dishes. , deeply loved by local customers, is currently the hotel with the highest turnover rate in Jiujiang City.
Sunshine Home Food City, which opened on July 8, 2003, mainly sells specialty snacks and Chinese fast food from all over the country, with more than 300 varieties and styles, some from Beijing, Shandong, Guizhou and Hubei. Merchants continue to use various channels to express their intention to join us and cooperate. Since the company's current development direction is still based on the local area, it has no intention of developing overseas for the time being.
The Sunshine Home Hotel opened on February 5, 2005. It is located on the bank of Gantang Lake in the urban area with a beautiful environment. The hotel has the eighth floor and a total business area of ??more than 5,000 square meters. The hotel is decorated in a modern style. The main room can accommodate thousands of people dining at the same time.
On December 30, 2006, with an investment of more than 10 million, the Sunshine Coast Hotel, built by the company, was put into operation. The hotel is luxuriously decorated, rich and elegant, with complete service facilities and a business area of With an area of ??more than 4,000 square meters, it operates Sichuan cuisine, Hunan cuisine, and other local delicacies as well as seafood and evening tea services. The consumer group covers almost all walks of life. The putting into use of the hotel not only enriches and expands the scale and grade of the enterprise, but also demonstrates the prosperous age. Chuanwang Catering and Entertainment Co., Ltd. has the ambition and ambition to "create a catering brand and build a century-old store"!
Over the past nine years, Jiujiang Shengshi Chuanwang Catering and Entertainment Co., Ltd. has always been developing healthily and steadily, and has always been our As a major taxpayer in the city, it has been fully recognized by the Xunyang District Party Committee and District Government. It has been rated as "Jiujiang Famous Catering Store", "Jiangxi Province Famous Catering Store", "Group Member of China Cuisine Association", "National Green Catering Enterprise" and "Chinese Famous Catering Store"; and won six gold medals at the 13th National Chef Festival , all the award-winning dishes were rated as famous Chinese catering dishes; the "Sichuan King" trademark was successfully registered, and the company became the first company to register a trademark in the city's service industry. To this end, Chairman Hu Yong was elected as a deputy to the Xunyang District People’s Congress, a member of the Municipal Federation of Industry and Commerce, and was awarded the honorary title of Outstanding Member of the CPPCC in Jiujiang City. The company also won the title of “Key Protected Private Enterprise Unit” and “Government Listed Support Unit” , "Advanced Private Enterprise", "Jiujiang City Advanced Unit for Protecting Consumers' Legitimate Rights and Interests" and "Jiujiang City Gold Medal Consumer Trustworthy Business Unit", "Jiujiang City Laid-off Workers Internship Base" named by the Municipal Labor and Employment Training Center, and awarded by the health department "Advanced Health Unit" and many other honors; and won the title of "First-Class Integrity Enterprise" awarded by Jiujiang City and "Jiangxi Province Integrity Enterprise" jointly awarded by eight units including the Jiangxi Provincial Economic and Trade Commission, becoming the only one in the city's catering industry A provincial-level integrity enterprise.
In 2005, the total tax paid by Jiujiang Shengshi Chuanwang Catering and Entertainment Co., Ltd. reached 1.25 million yuan, making it the only enterprise in the city’s catering industry with a tax payment exceeding one million yuan. In 2006, it set a new tax record The impressive achievements totaling 1.51 million yuan have created good economic and social benefits.
The growing "Shengshi Sichuan King" knows very well that the enterprise can not develop to today's scale without the strong support of all sectors of society. Helping the poor, being charitable and charitable are the traditional virtues of our Chinese nation, and serving the public with integrity is the purpose of our company, and it is our responsibility to repay the society. We dedicate our love to the society and the masses who have always supported the development of our enterprise. Therefore, we are constantly repaying the society with our true feelings. The company currently has nearly a thousand employees, including more than a hundred laid-off workers and disabled people. Most of the other employees are children of farmers from surrounding counties and cities. It has not only created more than a thousand jobs, but also relied on more than a thousand people. The hope and trust of the family. It not only creates wealth for the country, but also contributes to social stability.
The company is also enthusiastic about public welfare and donates hundreds of thousands of yuan to various social undertakings every year. In 2005, it exclusively sponsored the cooking skills competition for laid-off workers in Jiujiang City, providing a stage for laid-off workers to show themselves and get re-employed. ; In 2007, it exclusively sponsored the "Shengshi Sichuan King. Red Tour" activity of hiking to Jinggang, which aroused strong repercussions in the society.
Since its establishment, Jiujiang Shengshi Chuanwang Catering and Entertainment Co., Ltd. has kept pace with the times, pioneered and innovated, followed the path of brand management and scale management, and has continued to expand and rise in terms of management, scale, efficiency, etc., entering the An efficient and orderly development track. The company is well aware that technology is the primary productive force, and has invested heavily to be the first in the industry to adopt fully computerized catering management software, wireless ordering and remote monitoring systems, and is planning a longer-term blueprint. We always insist on providing customers with comfortable and convenient enjoyment through strict management, efficient work and first-class service.
With the further deepening of national reform and the rapid economic development of Jiujiang City, under the care and guidance of governments at all levels, our company will do its best to improve economic benefits and continue to create benefits for the country. produce greater social benefits.
Company Development History Example 3
In 19__, __ Tourism Group started from a county government guest house. After 23 years of historical baptism, it has now formed a hotel chain all over the country. Well-known enterprises in many projects such as industry, real estate industry, building materials industry, etc. In __ year, we catered to the group's __ strategic expansion plan and entered Hainan Island, known as the international tourist island. We established the first branch of Kaiyuan Property in Haikou City, the capital city of Hainan Province, and successfully signed a contract for the second office area of ??the Haikou Municipal Government. , Changjiang Qiziwan and Wanhai Apartment’s property service contracts, and successfully completed the delivery of the second office area in Haikou City. I remember that Mr. Xie Jianjun, the general manager of the property company, once gave important instructions: He required the Haikou branch to provide good and refined services and create a reputation for Kaiyuan Property in Hainan Island. Now we can proudly say that we have lived up to Mr. Xie’s expectations! Of course! , this is the result of the joint efforts of our brothers and sisters in Haikou branch.
I remember when we first moved in, the brothers from the security department had to eat and live on the construction site every day. There were no beds, so we had to make bunks on the floor. There was no canteen, so we We ate lunch boxes sent by colleagues, and there was no good transportation. We relied on walking and had no time to take a shower. We could only endure the unpleasant smell; especially the person in charge of our safety department, no one showed up every time. The body fragrance arrived first. Doesn’t he want to take a shower? No, he doesn’t have time. And the beauties in our customer service department are all involved in intense work as soon as they report, checking keys, opening and locking doors every day, In order to organize the keys, they put labels and key rings, and accidentally pricked their hands, but they never complained. One day, a girl from the customer service department said that she was really tired and wanted to lie down while she was ringing keys. This was true. She was really tired. Fortunately, she had a pistachio. She said, "Come and lie on me." The big leather sofa made everyone present burst into laughter, and their fatigue was temporarily relieved. In fact, I was also saying in my heart, I am also very tired, and I also want to lie down on your big leather sofa.
Through the unremitting efforts of the customer service department, 2,500 rooms and 7,500 keys were delivered without a single error! As well as our facilities department, we completed all the takeover acceptance of the 340,000-square-meter project in 10 days. I have to say this is a miracle! Behind the miracle is their efforts. For example, in order to complete the takeover acceptance, they all got off work at 12 o'clock at night. Almost everyone's feet were swollen and their eyes were red. It’s not pinkeye, it’s because of staying up late! When a colleague in the facilities department was checking whether the window in the room was intact, he was hit by a sudden falling glass and his bones were exposed. He actually said it was fine and went to work as usual the next day. This is our Kaiyuan spirit. In order to ensure that 3,500 civil servants and all our employees can eat in the restaurant, the kitchen construction has not been completed and the water and electricity are not normal. They have already entered the on-site work. They are overloaded every day and they bear too much pressure. I would like to say, brothers and sisters in the restaurant, you have worked hard!
In the nearly half a year since we came to Haikou, our team has gone through a long road of twists and turns, light, laughter and tears. . Along the way, we have had hardships and helplessness, but we Kaiyuan Property people have been unyielding and put in our hard work generation after generation. As Kaiyuan people, we will face different things every day and have many feelings. The bitterness, spicyness, sourness and sweetness are all composed into songs that serve the owners. "Treat people with sincerity and do things with heart." Every Kaiyuan person in Kaiyuan Property Haikou Branch is verifying this sentence with practical actions, exchanging our sincerity for the sincerity of the owners. A thoughtful greeting will bring you a knowing smile; a small gesture will bring you heartfelt gratitude from the owner.
We are doing ordinary and great things every day. We spend every day in the ordinary and noble. We are often moved and warmed by every little thing, even a knowing person. A smile, a word of encouragement, and a simple action all make us feel happy. No matter how hard, tired or wronged we are, it makes us feel that our efforts are worth it. "Service work is like an echo wall. The smiles you give are not unrewarded. When you face work happily, work can also return happiness to you. We serve every owner with sincerity and touch with our sincerity Every owner, "This is us Kaiyuan people.
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