VCD, DVD, we are all familiar with it. They have been leading the way in Chinese home appliances for three to five years, and now a product called EVD has been launched in SGD. Experts claim that EVD has a great possibility to become the new favorite of home appliance market after VCD and DVD.
The fact that China's DVDs are subject to foreign patent constraints makes it urgent to have independent intellectual property rights in the home appliance industry. EVD is a "new generation of high-density digital laser videodisc system", which has passed the appraisal of new products and technologies by the State Economic and Trade Commission and the appraisal of scientific and technological achievements by the Ministry of Science and Technology. This is also China's own research and development, with independent intellectual property rights of information appliances.
"A new generation of high-density digital laser videodisc system" is the crystallization of the major technological innovation special project approved by the State Economic and Trade Commission, which is carried out by some domestic backbone home appliance enterprises with investment as the link, and the project research and development is undertaken by Beijing Fuguo Digital Technology Company Limited, and industrialization is carried out by Shanghai Radio and Television Group and other enterprises on a pilot basis. EVD is a product of the integration of home appliances and computer technology, and it is a new type of consumer electronic product with powerful function and wide use, which combines the player for broadcasting high-definition digital programs, high-fidelity and surround sound effect audio, karaoke with very large capacity, VCR, game console, set-top box, video phone, Internet access and computer that can meet the needs of the general family, and moreover it can be used as the testing and demonstration equipment for digital TV production and sales.
Compared with VCD and DVD systems, EVD's technical advantages are obviously higher than theirs. It fills the blank of storage and playback of high-definition program discs in China, which is a pioneering achievement in China, especially the audio compression algorithm with independent intellectual property rights, which is able to generate audio better than the quality of Dolby AC-3 under the same bit rate, and reaches the advanced level of audio compression in the field of audio compression in the international market at present. The audio compression algorithm with independent intellectual property rights can generate audio better than Dolby AC-3 quality under the same bit rate, which has reached the international advanced level in audio compression. "EVD is not the so-called super DVD. According to experts, EVD is a brand new technical system standard developed specifically for information home appliances, which has certain ****similarities with the Multimedia Home Platform MHP, an open and interactive broadcasting standard in Europe. According to the introduction, EVD can support networking, games, multimedia devices, set-top boxes and other functions, and according to the modular design, can be decided by the OEM manufacturers themselves according to the function of the need to flexibly add modules, in line with the trend of the gradual integration of broadcasting and Web. Ordinary DVD is just an isolated product, while EVD supports network function with flexible subtitle function and strong interactive capability. In addition, the system is compatible with common video formats such as VCD, Super VCD, DVD, etc.; the system also adopts digital watermarking technology with independent intellectual property rights, which is able to effectively protect the program copyright. The whole system includes 22 invention patents and 5 sets of software. Of course, the biggest feature of EVD is its high definition and large storage capacity. The image quality is up to 5 times clearer than DVD and supports all TVs above 800 lines.
Now, our Chinese authorities have taken EVD as an international standard and are ready to formally submit it to the International Organization for Standardization of the International Electrotechnical Commission.
Now, digital audio-visual products including digital TVs, portable digital terminals integrating personal communication and personal information processing, and home information network products integrating computers and home appliances have become the main pulling forces of the new round of electronic information product production and consumption boom. Correspondingly, the electronic information industry in the global context began a "reshuffle". Foreign large-scale enterprise groups have long been "wind", Microsoft has developed an integrated game, DVD player, Internet access and information processing functions of the product, its purpose is to use this integration of home appliances and information products, audio-visual products and home information network products into the market.
China now has the world's largest market for DVD players. According to experts' estimation, the total sales volume of EVD, purely as a DVD player application, will be around 12 million units. In addition, EVD, as an auxiliary product for the design and production of digital TVs, and as a playback device for high-definition digital cinemas, will have a market capacity of around 16 billion yuan, and the economic benefits brought by EVD will be greatly reduced, taking into account the driving force of EVD for integrated circuits and other related industries. The economic benefits brought by EVD are even more considerable. Experts believe that the recent market capacity of these products in China will reach 10 billion yuan.
The success of EVD research and development has solved the technical problems of Chinese home appliance enterprises in the fields of digital audio and video products, home network products, etc. At present, EVD series products will be industrialized in the coming year under the promotion of Shanghai Radio and Television Group, etc. The technical standard has not only received the full support from the backbone of China's digital optical disc industry, but also has received unanimous support from 19 large home appliance enterprises in Taiwan. This technical standard is not only fully supported by the backbone enterprises of China's digital optical disc industry, but also by 19 large home appliance enterprises in Taiwan. The process of EVD becoming a national industry and an international standard has been fully promoted by the Chinese government, and at the same time, the road of EVD's industrialization has become a successful attempt to innovate in the field of high-tech industrialization in China.
In the disk drive market, if the VCR is compared to a bicycle, the VCD is a motorcycle, the DVD is a miniature car, and the EVD can be said to be a sports car with superb performance, which will put an end to the DVD era. In this kind of product, its main function is the same as that of color TV, and the requirement of clarity is very high, so the clarity of EVD can be imagined. Now China's digital TV market is gradually starting, and the essential feature of digital TV is to realize the high definition of digital TV programs, and accordingly the multimedia audio and video products matching with digital TV should also be able to realize high definition. EVD, which is 5 times higher than ordinary DVD, meets the requirements of the digital TV era, and of course, it becomes the best choice for people's laser disc player in the digital TV era.