1 Impact on patients
1.1 Personalized service needs Health is a key factor for individuals to improve the quality of life. Under the condition of people's living standard gradually improve, improve the quality of life has become an urgent requirement, manifested in the people are not only satisfied with the protection of basic medical care, but also urgently need to fit the individual's own disease prevention and fitness, prolonging life, lifting the psychological barriers to the teaching of knowledge and the provision of related services. The diversity, variability and complexity of human life, behavior and psychological phenomena determine that the provision of personalized services in the field of health care is more important and prominent [1]. Patients' healthcare consumption tends to be "diversified", and more and more people are eager to receive timely and effective personalized services. Personalized service means better service, making personalized quality of life a reality for patients. Healthcare brokers focus on communication between patients and healthcare providers, so that patients' personalized quality of life can be achieved and improved.
1.2 Maintenance of the right to information and the right to choose In the situation where the medical institutions are in a strong position, due to the lack of necessary medical professional knowledge of the majority of patients, patients often lack the ability to judge the severity of the disease, and there is no contact with the hospitals, and can not accurately determine what hospitals should be looking for what doctors. The medical brokers, however, standardize their services in place and stand entirely on the patients' point of view, not to choose the best doctors and hospitals, but to choose the most appropriate doctors and hospitals for the patients. They use their professional knowledge and rich resources to help patients better exercise the right to choose and the right to know.
1.3 Information and counseling services A good broker generally has a strong sense of information, has a wide range of contacts, and understands information in a timely manner 〔2〕 . Most doctors only have medical knowledge, but lack an overall grasp of medical resource information. Medical brokers have information on the application of new medical technologies, distribution of medical equipment and technical strength. Medical brokers provide patients with specialized medical information, professional consultation, information **** enjoy, accurate and timely information. It is with the medical broker's information communication and feedback, so that the supply and demand sides in a timely manner to understand the market, which can improve the patient's blindness to medical treatment.
1.4 Accounting for Medical Costs Since most patients lack professional medical knowledge, they are unable to recognize induced demand and avoid unnecessary medical costs. Medical brokers are mostly professionals with certain medical backgrounds who can account for medical costs for patients, limit unnecessary medical expenses, choose appropriate and economical treatment plans for patients, and compress the price space as much as possible, so that patients will be the biggest beneficiaries.
1.5 Widening of treatment pathways Medical brokers are often operated according to the laws of the market, with a new form of service, and the types of treatments they choose are difficult to treat, and the patients are eager to be cured. For patients, there is undoubtedly more than one way to cure the disease.
2 Impact on Doctors
2.1 Expansion of the Arena of Activity In the course of clinical medical practice, it is often necessary to draw on the experience of treating diseases to improve themselves. Through the intermediary role of medical brokers, the scope of the doctor's services has been further expanded, the opportunity to contact the grassroots has increased, and the doctor can see more diseases, which is conducive to the accumulation of medical information and improve skills. So that medical experts have a broader place to use, so that the talent to better play their role.
2.2 Guarantee of the interests of experts Before the emergence of medical brokers, experts went to the field to visit the clinic, sometimes professional problems can not be communicated in a timely manner, it is difficult to ensure the quality of medical treatment, the interests of which are difficult to guarantee, and there may even be medical disputes. The formalized service of medical brokers solves this problem and makes this medical service more explicit and legalized. Not only to ensure the interests of experts, but also to broaden the way doctors serve patients, so that experts have a broader place to use, can better realize their own value.
3 Impact on the medical market
Medical brokers as a special intermediary, with its specific mode of operation, in the great development of the medical market is conducive to the optimization of the structure of the medical market, to regulate the medical market services, improve the medical market system, and improve the medical market mechanism.
3.1 Relieve the contradiction of health service demand and supply Medical brokers in the economic development of the medical market can be active market, promote transactions, accelerate the circulation, improve efficiency, and prosperity of the economy. Medical brokers with their own information resources, can contribute to the realization of medical services in a larger market space, so that the medical market activities are more frequent and active [3]. Many large hospitals in the health care reform after the competitive advantage is obvious, coupled with a large influx of foreign patients, the phenomenon of serious overcrowding to see the doctor, "to see the doctor," the phenomenon of medical care, the phenomenon of the number of traffickers is more serious, exacerbating the problem of difficult for patients to see the doctor. The emergence of medical brokers to ease the contradiction between hospital medical services and patient demand.
3.2 Standardize the medical service market The emergence of medical brokers is the inevitable result of competition in the medical market. As medical brokers detailed understanding of the situation of hospitals, relative to patients and hospitals themselves positioning, medical broker evaluation is undoubtedly the most objective and real, so that patients can choose the right hospital, while standardizing the medical services market. Some doctors in large hospitals in China use their rest days to carry out various medical services in primary hospitals. The emergence of brokers has standardized the medical service market. Through the organization of medical brokers, specialists are selected and dispatched to the grassroots level to provide services, thus reducing the unorganized "visiting". Brokers through their business activities, strengthen the information function, the regulation of supply and demand in the medical market and the formation of market prices to play a role in promoting, but also optimize and standardize the market structure, improve the efficiency of market operation.
3.3 Complementary to the technical strength of grass-roots hospitals grass-roots hospitals need specialists, but because of the lack of information, can not communicate with experts. Medical brokers to the saturated area of senior talent introduced to the lack of talent in the region, especially in the 1960s graduated with experience and "tricks" of the medical staff, the grass-roots hospitals to pass on, no doubt on the grass-roots hospitals to improve the technical force has an important role.
3.4 Facilitate medical services, improve service efficiency The intermediary services of medical brokers and summarize the transaction, through the telephone consultation, consultation appointments, off-site consultation, etc., to contact the patient and the hospital, so that the medical services are more convenient, but also improve the efficiency of services. It not only expands and activates the circulation market, but also makes the market supply and demand more reflective of the structure and requirements of market resources, which in turn improves the efficiency of market operation. Medical brokers themselves in an independent position, the development of brokers and their business activities, enriched the medical market composition.
Medical brokers as a new thing, is adapted to the needs of society and should be generated. However, at present, this mode of operation and form of service is primary, there are some new problems, there is a lack of behavioral norms, the quality of the broker team of good and bad, the lack of management mechanism, the need to continue to improve, to the development of a higher level of medical technology services.