In the era of rapid social development, the harmony of animals and people **** life has become a hot topic of discussion throughout society. From the economic point of view to analyze, the current pet products industry does not affect the core interests of individuals and even enterprises, excellent pet supplies store design in addition to creating higher value-added goods, but also in the intangible to the pet consumers and even the whole society to disseminate a more reasonable, more scientific, healthier new and pets *** with the way of life. In-depth to the ideological level of thinking, through the pet supplies store design to promote people to produce a new mode of thinking about the relationship between humans and animals, the meaning of life to produce a new sense of coordination of human and human, human and animal, human and the relationship between nature.
People nowadays, for pets are very important, but also for their own pets, to buy a lot of pet supplies, such as some of the daily necessities, or pet clothing and toys, the cost is also relatively large. For entrepreneurs, open a pet supplies store is very good, has a good market advantage. So, what principles should be considered in the design of pet supplies stores?
1. Overall beauty principle
The most important thing about the image of the pet store is to consider the overall effect. Must be neat and tidy, clean and hygienic and beautiful eye-catching. The display of goods to match the shopping environment, vivid display to match the neat and beautiful shopping environment, so as to achieve a good display effect. In the overall aesthetic requirements, in addition to ensuring the consistency and unity of the overall image, but also to ensure that the store products and decorations are harmonized.
2. The principle of rich goods
Rich goods allow customers to have more choice, but also will give customers a good impression of the company's rich products, can largely attract the attention of customers. During the festive season, those stores selling drinks have put their stock to the door is to create a hot image to attract customers to buy.
But the richness of goods should also pay attention to the principle, not all the goods are haphazardly stacked together on it, pay attention to the display of the compartmentalization of different categories and styles of products to be differentiated, and according to the positioning of the different products, differentiation in the display to ensure that the richness of the goods can bring unlimited shopping fantasy.
3. Full display principle
The leading products or products of strategic significance to guide consumption, in the process of displaying the full display of the principle of displaying products to try to achieve a combination of plane and three-dimensional principle. Ensure that the display of the full range of effects, and in the process of displaying the product sales strategy should be based on the appropriate introduction of the product's cultural elements in order to produce brand associations to guide consumer demand.
4. New priority principle
Manufacturers of newly launched goods to be displayed in a prominent position in the pet store. New product promotion when manufacturers in a period of time to promote the focus of the market, there will be corresponding advertising support, make full use of manufacturers of advertising resources to ensure that the new product can become a new market selling point to be promoted to attract the eyes of consumers to improve sales capacity.
5. At a glance principle
The most important point of the display of goods is to allow customers to enter the store at a glance on the various attributes of the goods, so as to help customers to quickly make a judgment whether to buy, to stimulate the impulsive purchase of the psychology.
6. Reach principle
In the process of commodity display, pay attention to the height of the display of goods, and strive to reach reach, so that customers can feel the texture of the goods, and through the touch of the way to increase the understanding of the product, to strengthen the desire to buy, in the process of consumption, the consumer prefers to be able to directly touch the goods, rather than through the observation to be able to make a purchase decision. The decision to buy is made by the consumer, not by observation.
Now there are a lot of stores, for the image is very important, now the pet supplies store is no exception, with a good store image, for the increase in the rate of entry is also very helpful. The above introduction is the principle of store design, for creating the image of the pet supplies store has a great deal of help, and many advantages.