What is the difference between a customized version of a computer motherboard and an ordinary version?

Customized version of the OEM OEM products, the purchaser in the appearance of the size, hardware configuration, there will be parameters specified by the OEM side of the design and production, which is customized

Ordinary version of the factory according to the type of chips used, the use of PCB boards, the price of the cost of the factors such as the design of mass production of motherboards to the market for retail sales