Duties of the Director of Planning
Fully responsible for the company's planning program and planning the development and implementation of the work plan;
1, the overall management of the company's logo system for the unified development, design and implementation of the plan;
2, the implementation of the head office's operating guidelines and according to the needs of the organization and planning of the company's implementation of the unified planning of the large-scale planning program, checking and supervising the implementation of the program;
3, to develop the company planning proposals, checking and supervising the program implementation;
3, the development of the company's planning proposals for the company's leadership to provide the company's development strategy, the company's special cases, the company's integration of the direction of the company's profitability development and other projects, put forward the basic data and theoretical basis for the company as a good counselor;
4, regularly to the regional companies in accordance with the planning outline and work plan for the objectives of the inspection and assessment;
5, is responsible for the company's planning of business training and work guidance;
5, is responsible for the company planning Business training and work guidance;
6, the development of planning for the organizational structure, subordinate job responsibilities, departmental development plans;
7, responsible for planning staff selection, assessment, training, recommendation;
8, the implementation of the tasks set out in the head office and the requirements of the regional companies are responsible for the implementation of the program implementation, checking, monitoring, summarizing, and reporting to the general manager to carry out the results of the program and the implementation of the summary. Implementation of the summary.
9, research, summarize and analyze the national market situation.
10, is responsible for the operation of the Department of planning the daily work of management and planning and coordination of other departments;
Planning Commissioner Responsibilities:
1, Organization and Management Commissioner
① assist the director to complete the company's work tasks, grasp the special business in charge and report the results to the director;
② is responsible for the company's planning organizational structure and improve the regional company organizational structure staff. ①Responsible for the improvement of the organizational structure of the company and the assessment of the increase or decrease of personnel in the organizational structure of the regional companies;
③Responsible for the development of conditions for the selection of planning talent and planning work recognition, evaluation and notification;
④Scrutinize the execution of the national unified implementation of the text, supervision, revision and summary of activities;
⑤Responsible for the national excellent copy and daily planning documents archiving and management;
⑥To the regional companies advertising revenues and planning rules, planning rules, and the planning of the regional company advertising revenue. The company's advertising revenue and planning rules, planning work summary, work plan management of the archives;
⑦ the company's planning work to summarize the development of evaluation standards;
⑧ responsible for the unified implementation of the results of the company's signage system inspection and management;
2, copywriting and planning clerk
① responsible for the company's activities planning planning, complete the company's daily work, and report to the director of the company. assigned to the daily work, and report to the director of the results of the work;
② responsible for the company's large-scale activities of the organization, planning and implementation of the details, the development of the implementation of the rules of the event;
③ development of large-scale activities and general promotional activities and the classification of the assessment criteria for the activities of the proportion of inputs and revenues required;
④ the organization of the entire company's planning creativity and copywriting training, organizing the activities of the practice of training;
2, Copywriter clerk
⑤ Complete the company's designated case planning and case implementation summary on time;
⑥ Responsible for the company's corporate culture publicity program and the company's chronicle of events text organization and preparation;
⑦ DM newsletter theme of the planning of the implementation of the standard example;
⑧ the opening of the new store and the major festivals and activities of the planning of the copy of the implementation of the standard example;
⑧ the new store opening and major festivals and activities of the planning copy;
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3, media publicity commissioner:
① responsible for planning the company's corporate image, corporate culture, large-scale activities of the media publicity and organization of the program
② the development of the company's overall image of the publicity plan and the media case planning, the development of the media development and utilization of the rules of the plan;
③ to establish good relations with the media for the improvement of the company's corporate image organizations Thematic planning for a series of soft news;
④ Responsible for the company's publicity releases and case-by-case press release examples of training;
⑤ Media advertising input advertising content, newspaper layout, audio and video combinations, advertising theme of the norms of training and creativity training;
⑥ The company's major events, advanced deeds, the company's good image is responsible for the media coverage of the typical events;
4, image of the company's overall image publicity plan and media case planning;
4, image of the company's overall image publicity plan and media case planning p>
4, image designers:
① responsible for the design and production of the logo system and the implementation of the implementation of the logo system implementation program;
② responsible for the image design of the regional company stores;
③ planning activities commonly used in the design of standard props and instructions for their use;
④ large-scale planning activities nationwide general newsletter design and media advertisement scripts Production;
⑤ Responsible for the design and production of the company's planning image introduction album;
⑥ Unified training on DM newsletter layout design, advertisement charges, and guidance on newsletter production methods in each region;
⑦ Text creation and theoretical training on the purpose, significance, characteristics, and meaning of the logo system.
5, market development commissioner
① responsible for planning the profit model, the development of corporate image extension;
② responsible for the layout of advertising inside and outside the store, the development of charging standards and management supervision of the management mode of the sub-products;
③ responsible for the development of the planning cost management system and the system of incomes rewards and penalties, the national planning costs into the standardization of the management;
p> ④ to the company outlets as the basis for expanding the planning in the business outside the profit space, to create a stable source of income and new profit model of planning outside the business;
⑤ the national joint brand goods to implement unified advertising negotiations, to create revenue scale effect;
⑥ the national market situation of the intelligence collection, data summarization, market analysis.
Regional planning management personnel responsibilities:
6, regional planning director:
① on behalf of the headquarters planning to guide and help regional companies planning the normal development of work;
② responsible for the implementation of regional companies and headquarters planning planning planning tasks, to assist the regional planning according to the plan to be implemented;
③ development of regional planning work plan to guide regional companies strictly in accordance with the plan;
③ planning work plan. Guide the regional company planning to work strictly according to the plan requirements, the implementation of planning job management system;
④ responsible for the regional planning staff assessment, inspection, selection, promotion of management and comprehensive evaluation, and reported to the headquarters of the planning;
⑤ the planning of the regional company planning to organize mutual exchanges, selection of excellent planning cases, reported to the headquarters of the management of the archives;
⑥ is responsible for professional training, professional training, and the headquarters of the planning of the regional company. Regional companies planning professional knowledge training, operational management training, promotional activities guide;
7, regional planning management specialist
① to assist the regional planning commissioner to manage the day-to-day planning work, responsible for the business quality of regional planning staff assessment and training;
② responsible for the development of regional planning business training programs and day-to-day business management, to guide the regional planning business management work;
② responsible for regional planning business training programs and day-to-day business management, to guide regional planning business management work;
③ is responsible for regional planning information, audio and video data collection and organization, reported to the headquarters planning file exchange;
④ the regional company to help guide the positioning of the post and the development of job responsibility;
⑤ is responsible for the unified implementation of the marking system of the regional planning for the inspection, supervision and management guidance;
⑥ on the regional market situation Intelligence collection, data summarization, research and analysis.
8, regional organization and planning commissioner:
① responsible for the regional jurisdiction of the company's annual planning activities plan development;
② according to the headquarters planning requirements for the development of the region's DM Xun Xun Xun the annual theme and layout requirements;
③ responsible for the regional company's planning and copywriting, planning activities, organization, planning and planning creative training and guidance;
④ directly involved in the organization and planning of large-scale activities of the regional company and the specific implementation;
⑤ responsible for the design of promotional props, activities and atmosphere props, advertising props, the development of props to use the standard charges and the company's props management measures;
Store artisan duties:
1. Design, writing and production of the field of POP, end shelf signs, description columns, notice boards and signage, etc.
2. Design and produce store name decorations.
3. Complete the company and store celebrations to create the atmosphere of the store and layout work.
4. Patrol stores and related areas, and fill out the patrol list.
5. Assist store personnel to change the newsletter, set up the store.
6. Participate in various promotional activities.
7. Assist in the installation of light box pieces, display boards and other work.
8. Indoor sanitation and cleaning.
9. Normal maintenance and use of machines and equipment.
10. Attend morning meetings and conferences.
11. Maintenance and storage of tools and equipment for own use.
12. Report regularly to the supervisor.
13. Complete the work assigned by the leadership.