The business scope of department stores generally include the following categories:
1, cultural and sporting goods and equipment:
Stationery products, sporting goods, sports equipment, jewelry, arts and crafts, philatelic stamps, other cultural goods (photographic equipment, video equipment, musical instruments, toys).
2, minerals, building materials and chemical products:
Mineral products, mineral products, lubricating oil, metal materials, building materials, chemical products (excluding a class of toxic chemicals and dangerous goods), fertilizers, agricultural film.
3, textiles, clothing and daily necessities:
Department stores, clothing, shoes and hats, textiles, knitwear and raw materials, kitchen equipment (stoves, cookware, kitchen utensils, tableware,), sanitary ware, daily groceries, cosmetics and hygiene products, other daily necessities (clocks and watches, eyeglasses, bags and luggage, lamps).
4, machinery and equipment, hardware and electronic products:
Mechanical and electrical equipment, automobiles (excluding cars), motorcycles, automobile and motorcycle spare parts, hardware and electrical appliances, household electrical appliances, computers, computer hardware and software and auxiliary equipment, communication equipment, metal products, transportation equipment, electrical machinery, electronic products, electronic components, instruments, refrigeration and watch air-conditioning equipment.
5, other: medical equipment (only a class of medical equipment), funeral supplies, furniture, decoration materials, flowers, used goods, labor supplies, rubber products, plastic products, flowers, birds, insects, fish (excluding state-protected animals and plants).
Most of the varieties regardless of the time of the season, is a year-round sales of goods, supply and marketing societies established in the early days, when it was necessary to operate needles, thread brain, matches, soap and other commodities, the supply and marketing societies operated by a smaller variety of commodities, but the daily necessities category of commodities is the main part of the daily necessities of life. In the commodity display it requires neat, beautiful, clean and sanitary. Some liquid goods, frozen in winter, must be warm storage warehouse storage. 40 years, daily necessities of goods, pattern quality constantly updated, complete varieties, good quality, sufficient quantity to meet the needs of the general public.
Expanded
China's department store industry development in brief
The period from 2000 to 2003, the department store industry was in the doldrums until the second half of 2004, the sales revenue and gross margins began to rise, and
in the following years of steady, rapid growth. Experts have also predicted that the department store industry has entered a golden development cycle. However, by the international financial crisis gradually deepened the impact of this process began to become full of variables.
In 2008, the expansion of department stores did not slow down: first, some foreign department stores are still in the Chinese market. on August 1, 2008, South Korea's Lotte and Yintai Department Store in Beijing Wangfujing Street, the prime location of the Lotte Yintai Department Store. This is also the first store in the department store format opened by Lotte following the acquisition of Wankelong in the Beijing market to enter the supermarket sector.
Martha's, the famous British retailer, officially opened its first mainland store in October 2008 in Shanghai. The Shanghai store, which is wholly owned by it, occupies four floors at 863 West Nanjing Road with a floor area of 4,900 square meters, making it the largest Marks & Spencer store in Asia. In addition, the first Aeon store in Beijing, Japan was also officially opened in October 2008. Including Parkson, New World and other domestic and foreign-funded department store companies have also accelerated the pace of store opening to varying degrees.
Department stores of domestic enterprises also scrambled to open stores. Beijing Wangfujing Department Store in the first half of 2008 opened in Baotou, Inner Mongolia, on the basis of the second store, 2009 will also open Beijing Dazhongsi store, Taiyuan store and Lanzhou store and other new stores. Maoye, Shenzhen Jiahua, Rainbow and other enterprises are expanding. It can be seen that in the first half of the department store industry growth is good, the department store companies are still on schedule to open stores, at least in 2008 there was no major changes. With the development of e-commerce, department stores also appear frequently in e-commerce, e-commerce, selling department stores more specialized b2c site has hamei.com, c2c has taobao.com and so on.
With the high-quality e-commerce "competition to expand the market" gradually reversing the "burning money for the market" rules of the game, Dangdang and No. 1 store, joined forces to cooperate, so that the electric goods category competition from the rough expansion to return to the track of fine operation. In the context of fierce competition in the e-commerce industry, the industry to loss for share, the two mutually stationed categories are profitable categories, the two sides mutually stationed, will enhance their profitability.
References: