? So we designed the risk assessment function according to the shortcomings of this piece of the current existence, in general, this demand is to assess the type of investment on the user, collect user labels, draw user profiles, and put investment advice to different users to increase the user experience.
? The purpose of the risk assessment function is to draw the user profile of all users, so the risk assessment function is oriented to all users within the platform, the user, regardless of whether they have carried out trading behavior within the platform, can carry out risk assessment, and after carrying out the risk assessment, the backend will record the user's data to tap the potential users.
? The function of providing investment advice to users based on the assessment results is geared towards users who have opened accounts on the platform. Providing strategy help to those who have opened accounts encourages them to invest and adds to the user experience.
? 1. Within one month of launch, work with operations and sales to guide more than 2,000 users through the risk assessment process. Obtain valid labels from at least 1500 users. (Valid labels are judged by the speed at which the questionnaire is filled out, and those completed in less than 5 seconds are considered invalid).
? 2. Establish a labeling system within two months of launch, and obtain valid labels for at least 3,000 users. And segment users according to the new label. Draw user profiles.
? 3. Within two months of launch, combine with the operation department to plan precise marketing activities for some segmented users, targeting to bring 100 accounts for the platform.
? 4. Provide sales with newly organized user information to guide high-quality potential users to join the platform, targeting 200 accounts for the platform.
? Considering the difference between the product business of Hunting Gold and Ant Wealth and Love Fund:
? 1. Hunting Gold has fewer types of main business and does not involve the rest of the investment methods such as stock futures. Ant wealth and love fund in many of the investment categories involved in the label we do not use.
? 2. hunting gold current user volume and ant wealth, love fund gap is large, the number of labels should not be too much, only take the background analysis of high demand for labels.
? 3. The user's concept of gold TD is more fuzzy, most users do not have a high degree of understanding of the gold business.
? The preliminary design of gold hunting to carry out the assessment of the indicators are as follows:
? There are five main assessment dimensions in the assessment of Ant Wealth, and the users are divided into five styles of conservative, steady, growth, aggressive and radical through some sub-questions within the five dimensions. Thirteen pieces of labeled data were obtained from users during the assessment process.
? Love Fund's evaluation method is more special, it will let the user fill in six questions first, and automatically fill in the remaining 14 questions based on the answers to these six questions, dividing the user into five styles: conservative, steady, growth, aggressive, and radical. Fifteen pieces of labeled data were obtained from the user during the evaluation process.