Due to the particularity and policy restrictions of the pharmaceutical industry, traditional pharmaceutical companies have always been able to rely on policies and industry experience for product development and marketing. Pharmaceutical companies can't really establish contact with patients and grasp the portraits and needs of consumers, which leads to decision-making mistakes and poor product sales. At the same time, in the current environment, the instability of policies, the uncertainty of channels, the upgrading of consumer awareness and the transparency of information have made more pharmaceutical industrial enterprises clear that direct docking between pharmaceutical industrial enterprises and consumers is an inevitable trend in the future.
Consumer Direct Link provides data support for enterprises' precise marketing and new product research and development, and more importantly, it captures patients and creates a new marketing channel-Internet medical care. Empower the digital construction of pharmaceutical enterprises, make pharmaceutical enterprises internet, and promote the comprehensive reform of pharmaceutical online market; It is also called "drug empowerment".