Provide equipment at a low price, billed by volume is what pricing method

1, the first pricing method is the cost-oriented pricing method. As the name suggests, the cost-oriented pricing method is the cost of goods as the primary factor in considering the price of goods. This is a kind of commodity cost as the basis, plus the target profit to form the commodity price of a pricing method, is the most commonly used, the most basic pricing method. Total cost plus pricing method, target revenue pricing method, marginal pricing strategy cost pricing method, break-even pricing method are several pricing methods of cost-oriented pricing. The advantages of cost-oriented pricing method is convenient and fast, determined by cutting the link between goods and consumers, easy to ignore consumer needs.

The common formula for cost-oriented pricing is: price per unit = total cost per unit x (1+target profit margin)

For example, if the cost of a product is 5,000 yuan, and the target profit margin is 18%, then the price of our product will be 5,000 X (1+18%) = 5,900 yuan.

2, the second pricing method is demand-oriented pricing method. This is a method of setting prices based on the consumer's perception of the commodity and the degree of demand. The consumer's judgment of the value of the commodity determines the price of the commodity. The main methods include three kinds of perceived value pricing method, reverse pricing method and demand difference pricing method. This pricing method is the most typical is to seize the consumer's consumption psychology pricing, such as the common hunger marketing in the pricing, such as the price of a commodity is set at 5999 rather than 6000, such as the method of pricing to seize the consumer to buy up not to buy the heart of the pricing method and so on.

3, the third is the competition-oriented pricing method. This method is to refer to competitors' pricing, according to the cost of their own goods, consumer acceptance, etc. to determine the price of the method, generally use this method to determine the price of goods and competitors' price gap is not large. The main methods are market-following pricing method, competitive bidding pricing method and so on. This method is well understood, such as the market for mineral water are 1.5 yuan per bottle, then you produce a new brand of mineral water pricing can follow the market pricing for 1.5 yuan, competitive bidding pricing method is widely used in the project bidding process.