July 5, automotive prophet learned from relevant sources of information, 2020 January-June China's new car-making forces enterprises **** completed sales of about 40,000 units. Among them, the top 5 companies accounted for up to 90% of the vehicles sold.
Overall, although the car market this year experienced the impact of the epidemic, as well as the downturn in the new energy market, but the performance of the new forces of the overall performance of the car companies is a growth performance, perhaps because the head of the sales of the car companies continue to improve.
Specifically, the first echelon, represented by Wilmar, Azera, Xiaopeng and Hezhong, continued to play solidly. And as the last to make deliveries of the new power car company Ideal Auto also managed to squeeze into the first echelon. And new forces such as Ai Chi and Zero Run are in the second echelon with a flatter performance; while new forces such as Qidian and Minan Automobile are still struggling.
Entering the so-called 2020 car-making new forces elimination, car-making new forces have entered an important stage of polarization. For the current new car-making forces, what are the prominent problems? Auto Prophet tries to analyze the current industrial pattern of new car-making forces in depth by combing through information.
1
The first echelon: 5 head enterprises monopolize more than 90% of the sales
Based on the sales volume, the first echelon of the majority of the new car-making forces gathered in the absolute strong enterprises, including Azure, Ideal, Weimar, Xiaopeng. But it also unexpectedly includes Hedong, a company that doesn't often appear at the front of various lists of new car makers.
Data source: Internet and related corporate disclosures
*Williams: Sales rebound sharply? Gross profit improved significantly
According to the latest delivery data provided by Azalea in June 2020. in June 2020, Azalea*** achieved 3,740 units of vehicle deliveries, a new monthly high following the record-breaking month of May. Historical information shows that since March, Azalea has been four consecutive months to achieve a rise in the ring, the number of deliveries in June increased by 179% year-on-year. 2020 January-June, a total of 14,169 units of Azalea automobile sales completed, is currently the absolute head of the camp of new car-making forces.
Notably, on top of the sales growth, in 2020, Azera added 44 new Azera spaces in 24 cities. As of June 4, Azalea opened 116 stores nationwide, including 22 Azalea Centers and 92 Azalea Spaces, with a sales network covering 76 cities across the country.
Automobiles are a costly business with slow payback. With a number of convertible bond financing, as well as the orderly progress of the Azalea China project, Azalea has accumulated more than 10 billion yuan of financing this year. In terms of gross profit, which is of most concern to the outside world, in the first quarter financial report, the gross profit of the whole car of Azalea is more than 5%, and the gross profit of the whole car at the end of the year is expected to reach double digits.
But it is worth noting that as sales continue to rise, the service pressure brought about by sales is also rising exponentially. Previously, Azalea has said that the construction cost of a single Azalea NIO?HOUSE store is 1 million yuan, which may greatly test Azalea's operational capabilities.
*Ideal Smart: Sales climbed significantly? Financing continues to accelerate
As a newcomer, Ideal Motors, although different from other pure electric new energy models, its Ideal ONE adopts the add-on program, but as a member of the new forces, in less than half a year, it has already jumped to the second place of the new forces, and is often in the top position among the plug-in hybrid models in China. In mid-June, Ideal officially announced that it had adopted the add-on program for its Ideal ONE. In mid-June, Ideal officially announced that the cumulative deliveries of its Ideal ONE reached 10,000 units. Compared with domestic and foreign car companies that have already completed their first deliveries, Ideal's speed is the fastest. According to Ideal's official sales data and those of the CPSC, the delivery volume of Ideal ONE from December 4 last year to May 31 this year was 8,695 units. Just for the ideal frequent quality problems owners for its acceptance, as well as the later quality improvement.
Shortly before, the news that Meituan led a $500 million investment in Ideal Auto's Series D financing had been confirmed. Automobile prophet according to the eye of the sky check information, this financing by the United States group and Li want to *** with the completion of the *** total of 550 million dollars, of which the United States group led the investment of 500 million U.S. dollars, Ideal car founder Li want to follow the investment of 30 million U.S. dollars, the post-investment valuation of 4.05 billion U.S. dollars. It is worth noting that the ideal round of financing is one of the few new car-making forces to obtain financing following the financing of Azure Hefei.
In addition, Ideal Auto plans to open 60 new stores this year, which is three times more than the previously planned 20 new stores. Ideal introduced that in the third quarter of this year, Ideal Auto retail centers will cover 30 cities. Ideal's after-sales service network will also cover all mainland provinces within the third quarter and will increase to 100 cities by the end of the year.
Ideal is one of the car makers among the new car-making forces that differentiate themselves from the pure electric ones, and the most important issue before was the hold-up on the production end. Previously, Ideal Auto had been exposed to a number of delayed deliveries. In addition, Ideal Auto had also planned to launch an IPO program in the United States within the year, which is an important pressure that is currently testing Ideal Auto.
*Small Peng: P7 market has not yet power? The market performance is relatively stable
January-May 2020, Xiaopeng car *** completed sales of 4,558 units, the first half of the sales of less than 6,000 units. It is worth noting that the second model regarded as Model?3 rivals P7 in May this year, the wholesale sales of a single month is also only 192 units, obviously some less than expected, however, in the small Peng car said, P7 sales are mainly limited by the production capacity, and the current number of orders received has exceeded 15,000 units, more than the sales of the small Peng G3 the whole of last year.
May 19, 2020, with the Ministry of Industry and Information Technology's announcement, the former Guangdong Fudi Automobile Company Limited officially changed its name to Zhaoqing Xiaopeng New Energy Investment Co. Ltd. is a new company, which has been established by Haima, and this change will undoubtedly become its listing of "plus points".
Financing According to public information, Xiaopeng Automobile has so far completed 8 rounds of financing, **** obtained about 16.8 billion yuan of financial support. The last round of financing, which took place in November 2019, completed the C round of financing, totaling $400 million.
In the previous period of time, Xiaopeng P7 against the competitor is precisely the Tesla Model?3. He Xiaopeng has also said publicly at the launch site, "If Tesla is the industry disruptor, Xiaopeng P7 is the disruptor of the disruptor."
But it is worth noting that Xiaopeng is currently in a critical stage of product creep. Although Xiaopeng car in the domestic performance has a remarkable point, but the immediate glitter whether can experience the test of the capital market, as well as stand out in the entire electric car market, at least from the current situation, it remains to be further observed.
*Weimar: limited sales improvement? Financing is still tough
According to the current information obtained by Auto Prophet from Wima Auto, Wima Auto realized sales of 2,028 units in June, a 34.9% increase from the previous month, and 4 consecutive months of growth from the previous month.From January to June 2020, Wima Auto ****completed the sale of 6,450 units.
The latest information shows that as of July 6, the sales of Wima EX5 in China have exceeded 30,000 units, and from January to June 2020, the proportion of the post-95 crowd in the user group of Wima has increased by 43.4% year-on-year, and the proportion of parent-child family users has reached 69%.
In terms of financing, since Wilmar Automobile announced in March 2019 that it had completed the C round of financing totaling 3 billion yuan, the D round of financing plan has been delayed. Shen Hui, chairman of the Wilmar Group, said to the public that the Wilmar side is pushing forward but not desperately.
What can be concluded is that Wilma has not embodied a strong offensive posture on the road to financing. 2020 is the first year of a real reshuffle of new forces, and any car company that is a little careless will fall into a crisis. Whether Wilma can hold on to its current market share needs to be continuously observed.
*Hopper new energy: boredom? Sales straight to the top four
January to May 2020, **** completed sales of 3758 units, second only to Azure, Ideal, Weimar and Xiaopeng ranked in the fifth echelon of the new car-making forces.
For a long time, Hopewell is not the most aggressive brand among the new car-making forces, compared to brands such as Weimar and Azalea, Hopewell's car-making offensive is not very fierce. There's only one reason for its success, and that's because it quickly opened up the market in the entry-level segment with Ne Zha.
So far, Hepsong has achieved stable deliveries of the Nezha N01 in the entry-level market of less than 100,000 yuan, while the mid-to-high-end market of 150,000-200,000 yuan is close to an official launch. Cutting in from the low-end market to realize delivery as soon as possible, to create initial brand influence in the market at the same time, self-supporting blood, for the next step towards the expansion of the middle and high-end market to lay the foundation.
Objective analysis, experienced the new car-making strength of the most noisy years, some of which have been eliminated, some of the flashy has been in crisis, but this big screening is not over, who can stand out, who can go to the end, it is still difficult to have a fixed number. The most promising car companies, perhaps not the most ostentatious ones.
2
Middle Echelon: The Race Behind Mass Production
Compared with the first echelon, the second echelon of the new car-making forces doesn't have the strong branding power of the first echelon, which has already completed this stage of crossing over over in the past time. From the point of view of the enterprises themselves, most of the enterprises in the second echelon have just completed the mass production of their products after the launch, and are on top of the key stage of upward mobility.
Data source: Internet and related enterprise disclosure
*Guoji Zhijun: hidden crisis behind seemingly good sales
January to May 2020, Guoji Zhijun*** completed the task of selling 584 cars. According to information learned by Auto Prophet, of the said 584 units sold, about 80% or more were arranged by enterprises and institutions around Ganzhou as welfare cars to the individuals concerned.
SINOMACHI Zhijun is a new energy vehicle manufacturer founded by seven shareholders with 40% investment from SINOMACHI Group, and its main production base is located in Ganzhou, Jiangxi Province. According to the relevant information, SINOMACH is a Fortune 500 enterprise directly under the central government, with rich experience in equipment manufacturing and resource base, and perfect automobile sales and service channels.
As of now, SINOMACH has three pure electric vehicles under its banner: the GX5, the GC1, and the GC2. the three products were introduced to the market in October 2019, and are all geared toward mass-market products. However, according to the previously disclosed data on the amount of insurance, these three models only in Jiangxi and other neighboring areas have a record of insurance.
In January 2020, Guoji Zhijun was exposed to rough layoffs, which triggered concerns about Guoji Zhijun's financial operations. According to relevant insiders, the current internal financial constraints, the previously established R & D and production work has been partially stopped.
*Zero Run Automobile: sales and product quality crisis triggered personnel structure changes
Public information shows that Zero Run Automobile was founded in 2015, and has three intelligent pure electric vehicle platforms, S, T, C. In January 2019, 100,000 yuan-class intelligent pure electric coupe Zero Run S01 listed; in May 2020, the long range of the intelligent pure electric small car Zero Run T03 is listed; in 2021, the intelligent pure electric crossover SUV Zero Run C11 will also be put on the market. It is worth noting that the quality of the models currently put on the market by Zero Run has been the subject of many complaints, in which more than two hundred owners also not long ago organized a collective rights
June 23, Zero Run, according to the board of directors of the resolution, the appointment of the former chairman of the Board of Directors of the Zhongcheng Insurance Wu Baojun as Zero Run Automobile co-founder, president, fully responsible for the work of the enterprise's operations. According to the information, Wu Baojun joined Guangzhou Peugeot in 1993; from November 2008 to October 2012, he served as director of the planning and marketing department of Guangzhou Toyota's sales headquarters.
Two months before Wu Baojun joined Zero Run Automobile, Zhao Gang, then vice president of Zero Run Automobile, announced on social media that he had left Zero Run Automobile for personal reasons.Zhao Gang joined Zero Run Automobile in early 2017 as vice president of strategy, product, marketing and after-sales service, and his work was mainly focused on operations. As for the reasons for Zhao Gang's departure, the industry is generally believed to be directly related to the poor sales of Zero Run S01, the first product of Zero Run Auto.
*Reading: the new jungle of the elderly mobility scooter
Data shows that from January to May 2020, Redding **** completed sales of 161 units, becoming one of the new car-making forces to realize the delivery of the whole car.
In January 2020, Mustang underwent a strategic reorganization, and low-speed electric car company Reading Automobile took control of Mustang, after which Mustang's management team was taken over by the former Reading Automobile executive team, and Wang Qingli was also the deputy general manager of Reading Automobile.
The reorganized Mustang is targeting its consumer base at post-90s youths in third- and fourth-tier cities and below. According to its "2025 strategy" released on March 27 this year, the new Mustang will focus on passenger cars above the A0 class to create the first car for the post-90s in cities and towns, and set the near- and long-term goals of "sales of more than 150,000 units in 2020 and more than 700,000 units in 2025". The company has set up a "2020 sales of more than 150,000 units, 2025 sales of more than 700,000 units," the near and long-term goals.
If we calculate according to this goal, there is still a gap of 150,000 units between Reading Auto and 150,000 units of passenger car sales.
*AIC: Full-scale entry into the European market
January-May 2020, AIC completed sales of 150 units. At present, AIC has only one on-sale model, AIC U5, which is positioned as a pure electric medium-sized SUV with an officially announced range of 503km under NEDC conditions, and has announced a pre-sale price range of 197,900-302,100 yuan after subsidies.
It is worth noting that the above sales statistics are only for domestic sales, AIC has previously completed the export of vehicles to overseas. Relevant information shows that on June 6, the first batch of European version of AIC U5 exported to the European Union was formally dispatched to Corsica, France at Shanghai Haitong International Automobile Terminal.
It is understood that AIC is one of the few Chinese brands that have built up a perfect marketing system in Europe. According to the introduction of AIC, AIC adopts the forward-looking online direct sales and light operation financing lease combination mode for sales in Europe, and establishes cooperation with local famous after-sales service providers to provide perfect sales and after-sales service experience to European users, so as to solve the worries of partners.
*JAC Volkswagen: looking forward to the market performance after 75% of Volkswagen Holdings
From the point of view of 2020 sales data, JAC Volkswagen's performance has not been outstanding, with only 130 units sold from January to May. The only model on sale in the market is the Sihao E20X.
It is worth noting that on June 11, Anhui State-owned Assets Supervision and Administration Commission (SASAC), Volkswagen China Investment, and JAC Holdings signed an "Investment Agreement on Anhui JAC Automobile Group Holding Company Limited", in which Volkswagen China Investment subscribed to a 50% stake in JAC Holdings for a consideration of 2.383 billion yuan. In addition, with the relaxation of China's policy on foreign investors in the field of commercial vehicles, Volkswagen Group has also taken the opportunity to increase its stake in JAC Volkswagen to 75 percent.
According to the planning of this investment agreement, Volkswagen Group will grant JAC Volkswagen 4-5 pure electric vehicle brand products and has to realize the goal of producing 200,000-250,000 units in 2025. If this goal is successfully reached, it will become an absolute strong enterprise among the new car-making forces in China.
*Yundu Automobile: seeking change behind the difficulties
January-May 2020, Yundu Automobile*** completed sales of 95 units. Relevant information shows that Yundu is the earliest qualification and the earliest product launch of the new car-making power enterprises in China. It has launched three products, π1, π3 and π7, and seven models.
But Yundu, which started earlier, did not reap the dividends of the industry.Starting in the middle of 2019, Yundu has been constantly rumored to cut salaries and lay off employees. At the same time, a number of new car-making enterprises entered the mass production and delivery stage, and Yundu fell into a marginalization crisis and gradually faded from people's view. From an operational point of view, in 2019, Yundu's car was only 104 million yuan, with a loss of 177 million yuan. This is also following the 2018 net profit loss of 138 million yuan, 2017 net profit loss of 0.95 billion yuan, new energy for the third consecutive year with a huge loss, the loss increased year by year.
Yundu's market mismanagement has led to shareholders' concerns.On May 18, 2020, Yundu Automobile issued a public announcement announcing that Lin Mi formally became the CEO of Yundu New Energy Automobile Co, Ltd, and comprehensively presided over the company's overall strategy development and daily operations.Before 2019, Lin Mi had the position of deputy general manager of Yundu Automobile and general manager of the marketing company, which created the speed of Yundu. The return of Lin Mi is also interpreted as a manifestation of Yundu's return to the mainstream.
*Xinte Automobile: production base landing is still difficult?
According to statistics, Xinteer's January-May sales were 75 units, most of which landed in Xinteer's ****Hang Demonstration Company in Guiyang.
The founding time of Xinteer is unknown, but it has a background of investment by FAW Group. As of now, Xinte Auto's A0-class minivan DEV1 is still produced by FAW Group as an OEM.
In 2019, the construction of the factory project of Xinte Auto, a new car-making force located in Guian New District, Guiyang City, Guizhou Province, has been suspended, and the pilot workshop located there is also in a state of shutdown. Xinte Automobile said to the public that due to the difficulties encountered by Changjiang Automobile in the development of 2019, coupled with the changes in the national management of the production qualification of passenger cars, the new energy project in Gui'an New District is also in a state of suspension, and there is no way to give Xinte Automobile any more production.
In terms of financing, the B+ round of financing for Xinte Auto expected within 2019 also remains in the operational stage.
3
The third echelon: new car-making forces that have not yet realized mass production manufacturing
With the current international definition of 40 units as the mass production standard, there are still a lot of new car-making forces that have not yet reached the mass production manufacturing standard. As the third echelon of the new forces of the car enterprises, in this year's cumulative deliveries only single-digit, which is mainly since the entry of 2020, as the market continues to fall coupled with the environment of the epidemic, still part of the car enterprises are under pressure.
Data source: Internet and related companies disclosure
* Changjiang Auto: about to go to the brink of bankruptcy
Cheung Kong Automobile in 2020 from January to May only completed the sale of 15 units of cars. Changjiang EV evolved from Hangzhou Changjiang Bus Company, which was later merged by Five Dragons Group. Five Dragons Group at the time of the merger of Hangzhou Yangtze River Bus and then merged Yunnan Mei bus company, thus successfully took the second domestic new energy vehicle production license (the first is BAIC New Energy), Yangtze River EV has become the fifth domestic Ministry of Industry and Information Technology Development and Reform Commission "double qualification" of new energy vehicle enterprises, the speed of the speed of the industry, but also to let the industry The speed of the industry is also a big surprise.
From the beginning of 2017 about the Yangtze River EV stop work to leave the negative reports one after another, had the first phase of investment of 12 billion yuan of Yangtze River Hydrogen Power (Foshan) R & D center is in a state of prolonged suspension, Guizhou Yangtze River factory was reported more than 20 employees blocked the company's entrance to the payroll, Hangzhou Yangtze River Automobile has close to 300 employees have not yet been settled wages.
It's worth noting that among all the negative public opinion on CK Auto, there are numerous reports of infighting in CK Auto.
*Qidian Automobile: hand in hand with a large amount of financing? The first model production is far away
According to the information, in January-May 2020, Qidian Automobile only completed the task of landing 3 new cars. Becoming one of the new car-making forces among the single-digit deliveries.
The main reason for the problem of low delivery of Qidian cars is the delay in the listing of production models. Data show that in April 2017, Qizhi Automobile officially released its first production model - Qizhi?iS6 Preview, with a door-to-door design, a range of 400 kilometers, priced at 200,000 to 300,000 yuan, and is scheduled to realize small batch production by the end of the year. But so far, Qizhi has not given a specific time for the car to be launched.
And in terms of financing, Qidian Auto has completed eight rounds of financing since its creation, totaling more than 17 billion yuan, with investors including Qihoo 360, Legend Star, Tao Yun Capital and others. Qidian Automobile even plans to go public on the Science and Innovation Board to seek larger-scale financing.
It's worth noting that Qidian Auto has built three production bases in Tongling, Suzhou and Zhuzhou for less than double-digit sales. It has become one of the largest production capacity among the new car-making forces.
*Skyline Auto: soon to enter the market with mass production
Skyline Auto was founded in 2015, is an innovative new energy automobile enterprise with Internet attributes, integrating pure electric vehicle research and development, manufacturing, sales, and service.In April 2019, Skyline Auto completed the 2 billion yuan of A round of financing, and then announced that it had completed the equity financing again in November of the same year , but did not disclose the specific amount.
In December 2019, Sky Auto said to the public that the new car will be officially delivered in the first quarter of 2020. However, the expected delivery date received an impact due to the epidemic. Analyzed from a product perspective, the Sky ME7 product competitiveness is still available, and it needs to enter the market quickly in order to seek positive development of the brand and the enterprise.
*Minan Automobile: poor operation? Layoffs Continue
The latest news about Minan Auto was updated in November 2019 on Jitterbug Engine. No other news about Minan Motors has been published as of today.
Minan Motors was founded in 2015 by Chin Ronghua, chairman of Minshi Group, in mainland China's investment company, Zhantu (China) Investment Company Limited, and Huai'an Development Holding Company Limited***, which is a joint venture of Huai'an Development Holding. The company is managed by the Huaian Economic and Technological Development Zone, which was commissioned by the Huaian municipal government, and is one of the few new-energy automobile companies with a "dual qualification" in 2018.
But the qualification is not a talisman for the benign development of Minan Automobile.
In November 2019, Minan Automobile issued a vacation notice: "Affected by the national policy, the environment of the new energy automobile consumer market and the change of national and local subsidy policy, the company is currently encountering stage-by-stage operational difficulties, and it is steadily implementing the adjustment and change to actively seek a breakthrough. "
As of now, the number of layoffs in Minan Automobile has exceeded 400 people. The above vacation notice was also interpreted by the media as the beginning of another disguised layoffs.
This article was sourced from the author of Automotive House Car, and does not represent the viewpoint position of Automotive House.