1, McKinsey McKinsey (U.S.)
McKinsey & Company was founded by JamesO'McKinsey in 1926 in the United States, while he also created a new era of modern management consulting. Now McKinsey & Company has become the world's most famous management consulting firm, opening 84 branches or offices in 44 countries and regions around the world. McKinsey currently has more than 9,000 consultants from 78 countries, all with advanced degrees from world-renowned institutions. McKinsey has more than 4,500 consultants from 78 countries, all with advanced degrees from world-renowned institutions. Forty-nine percent have a Master of Business Administration (MBA) and 16% have a PhD. In recruiting consultants, McKinsey looks for outstanding character and problem-solving skills, superior intellect, and the ability to deal effectively with people at all levels. Most consultants at McKinsey have considerable business experience before joining McKinsey. At McKinsey, there is a direct link between job level and achievement. Over the course of a consultant's career, McKinsey reviews the consultant's performance, evaluating the quality of problem solving and the impact on clients. McKinsey & Company is the world's largest management consulting firm, and currently operates five offices in Beijing, Shanghai, Shenzhen, Hong Kong, and Taipei in the Greater China region. *** There are more than 50 partners and 300 consultants, as well as more than 100 researchers and 200 professionals. McKinsey & Company has more than 9,000 consultants in more than 100 branches around the world, every day at the same time for more than 600 clients in 75 countries to carry out more than 1,000 consulting projects, is a truly global company. The firm operates in all regions of the world, with 50% in EMEA, 30% in North America, and 20% in Latin America and Asia Pacific. The firm operates as a "One Global Firm" that brings the best of McKinsey's global expertise and external resources to clients in Greater China.
2. Ipsos Ipsos (France)
Ipsos is the world's leading market research group. Founded in 1975 and listed in Paris in 1999, Ipsos is the world's only market research group owned and managed by research professionals. Ipsos is the third largest research group in the world, with a global turnover of US$2,218.4 million in 2014 and offices in 87 countries worldwide. Ipsos provides clients with specialized insights and services in six research areas: advertising and brand research, customer satisfaction and loyalty research, marketing research, media research, public **** affairs research, and research management services. Ipsos entered China in 2000 and has become the largest market research company in China with offices in 5 cities including Shanghai, Beijing, Guangzhou, Chengdu and Wuhan. The company has a rich line of specialized research products and industry expertise, with research areas covering advertising and branding research, marketing research, media research, public affairs and social research, satisfaction and loyalty research, data collection and processing, automotive research, and financial and service research. Our services cover a wide range of industries, including FMCG, finance, automotive, IT/telecom, pharmaceutical and healthcare. Ipsos provides insights into market potential, predicts market trends, helps your brand grow healthily, and assists you in building good long-term customer relationships. Intelligently combining research data and big data, companies forecast markets, test advertisements, study multimedia channels in the digital age, and probe the direction of public opinion on a global scale.
3. zwzyzx Zhongwei Consulting (China)
Zhongwei Consulting is a leading provider of industry and market research services in China. Zhongwei Consulting makes continuous efforts around the needs of customers, and sincerely cooperates with them to construct a comprehensive professional advantage in the fields of investigation report, research report, market research and analysis report, business plan, feasibility study, IPO consulting and so on. CWS is committed to providing competitive survey and research solutions and services to enterprises, investors and governments, etc., continuously improving customer experience and creating maximum value for customers. At present, Zhongwei Consulting's research results and solutions have been applied to more than 30,000 enterprises and expanded to overseas markets. At present, Zhongwei Consulting's business scope mainly includes industry segmentation research, industry market research, industry market survey, IPO consulting, project feasibility analysis, mergers and acquisitions and restructuring, investment consulting and other fields. Zhongwei Consulting has always taken the introduction of excellent research and investment talents as one of the company's core objectives. Zhongwei Consulting's employees have a variety of professional backgrounds: statistics, finance, industrial economics, marketing, international trade, economics, sociology, mathematics and dozens of other majors. The existing 300 employees of Zhongwei Consulting Network account for 90% of undergraduate education, and 65% of them have double degrees, master's degrees and doctoral degrees. Most of the employees of the enterprise have rich experience in many well-known domestic industrial research institutes and securities research organizations. High-quality professionals is Shenzhen Zhongwei Zhi Research Consulting Co., Ltd.'s greatest asset, but also in the consulting network to provide high-quality services and practice customer value assurance. Ltd. customer base initially formed 90% of the mainland market (including Hong Kong, China, Macao, Taiwan), 10% of the services in the United States, Europe, Japan, South Korea, Singapore, etc.; especially in recent years, foreign customers have made significant breakthroughs in cooperation, won a better reputation and long-term agreement customers.
4, GfK JFK (Germany)
GfK set in the global market research business, involving consumer durables survey, consumer surveys, media surveys, health care market research and special studies, and in which established an absolute professional authority. Especially in consumer durables research, GfK Group ranks the first in the world, and becomes the only enterprise to unify consumer durables retail survey and research on a global scale.GfK entered China in 1993. After more than a decade of development, GfK's survey network in China has grown from the initial 5 cities to more than 200 cities and nearly 300 suburban counties; the products monitored cover nearly 40 categories of black home appliances, white home appliances, small home appliances, telecommunication products, and IT products; the monthly data reports cover more than 200 cities nationwide, and the weekly reports of telecommunication products can be provided in 100 of the major cities. GfKChina has become the leader in China's IT, home appliance and telecommunication products retail monitoring industry with its long term data accumulation and GfK's unique mathematical model to summarize the overall market in the city, GfKChina is headquartered in Beijing, with branch offices in Shanghai and Guangzhou, with a total number of more than 300 regular employees, and is one of the fastest growing branches within the GfK Group. It is one of the fastest growing organizations within the GfK Group.
5, Frost & Sullivan Sullivan (U.S.)
Frost & Sullivan Frost & Sullivan Consulting, the global growth consulting company, to help customers accelerate the pace of business growth, to achieve the growth of the industry, innovation, leading the benchmark position. Sullivan's Growth Systems services and the Sullivan Best Practices Awards help CEOs and their growth teams develop, evaluate, and implement effective growth strategies.For more than 50 years, based in more than 40 offices on six continents, Sullivan has provided credible marketplace investment and financing as well as strategy and management consulting services to Fortune 1000 companies, start-ups, and investment firms with a global perspective. The firm's growth consulting services accelerate clients' success in reaching growth targets and help them to be comfortable with new market opportunities. Growth consulting helps clients develop and implement effective growth strategies to help their companies grow sales, market share and profitability. Customized, tailored research and organizational development activities provide clients with innovative, effective and practical solutions to help them successfully meet the challenges of growth.
6, Synobate Synovate (UK)
Synovate (Synovate) is a marketing consultancy group that focuses on information research and interviewing. Founded in 1991, headquartered in the United Kingdom, with seventy-seven branches in forty-six countries around the world, is currently one of the world's top ten world-class information group. Civic Markets is part of the Aegis Group, one of the world's top ten market research and marketing consultancy groups. The Aegis Group is a leading marketing services company with approximately 8,000 employees in over 60 countries. The Group is headquartered in London and is listed on the London Stock Exchange (AGS.L). It currently has 77 offices in 46 countries worldwide; and 13 offices in 9 countries in Asia. Synovate operates across five continents and 24 time zones, with 4,000 highly motivated and talented people working with clients on a daily basis to provide industry and brand-specific solutions through the most advanced research tools and proprietary paradigms, and by incorporating the latest technology and thinking into its research methodologies and knowledge, Synovate delivers solid, scientifically based, independent and objective research. Synovate's Research, Marketing, Data Processing, and Quality Control departments are closely linked to each other, and in addition to providing a full range of market research services, Synovate spares no effort in developing new methodologies and techniques for global market research, including qualitative research and quantitative data collection, as well as specialized analytical techniques and conceptual testing, advertising testing, consumer satisfaction, product positioning, market segmentation, and brand equity.
7, nielsen Nielsen (Netherlands / U.S.)
NetRatings, Inc. (Nasdaq: NTRT) is the world's leading Internet media and market research company, but also the industry's important network advertising statistics and evaluation services provider, with service products including NetView, SiteCensus, MarketIntelligence, and Brand Equity. With service offerings including NetView, SiteCensus, MarketIntelligence, AdRelevance(i), and customized research and analytics services covering more than 70% of global Internet usage, Nielsen//NetRatings' services provide integrated Internet and digital media research reports and customized services to help clients gain access to high-value business information. Nielsen//NetRatings is a service brand of NetRatingsInc. (Nasdaq: NTRT). Partially owned by VNU, an international media and information company, NetRatingsInc. is a sister company of ACNielsen and NielsenMediaResearch. Nielsen // NetRatings Inc. offers a range of proprietary research tools and services to help you meet your business challenges in a highly competitive marketplace: differentiating your products and services, targeting and reaching your top audience segments, and defining your business objectives. Businesses have supported its Nielsen brand for more than 50 years with all of its products and services, and as a global research leader gives you the information you need when verified by reliable, trusted third parties.
8, IRI Information Resources (U.S.A.)
IRi U.S.A. Information Resources, Inc. is a global leader in big data analytics and a leading market research company dedicated to providing innovative solutions and services to consumer, retail, and over-the-counter healthcare companies.In 2013, IRI completed the acquisition of Aztec, Inc. a leading provider of market assessments and related services with operations in Australia, Canada, Hong Kong, New Zealand, South Africa, Sweden and the United Kingdom. In the same year, IRI also acquired FreshLookMarketing, a provider of data and consulting services in the fresh food industry.IRi acquired Spoonhaven, a leading provider of analytical services and market research in China. Its services cover six main areas: customer research, brand research, satisfaction and loyalty programs, new product testing, advertising effectiveness evaluation, and distribution strategy. The market research philosophy consists of three key elements: a neutral and proven research methodology, the experience to understand the meaning behind the data, and a focus on the implementation of actionable and pragmatic recommendations. Clients include FMCG manufacturers and retailers, as well as companies in related industries such as fast food and cosmetic stores. Spoonhaven has offices in Beijing, Shanghai, Guangzhou and Jinan, and has established a national service network to provide support.IRI and Spoonhaven's clients will derive significant advantages from this partnership. The new company will build unique and powerful solutions for manufacturers and retailers in five key areas of focus: deep big data technology, best-of-breed technology, targeted shopper targeting and activation, supplier collaboration and joint business planning, and solution commercialization. The two companies' complementary strengths will ensure that all customers have access to high-quality data and services. Immediate plans include integrating IRI and Spoonhaven's existing consulting and analytics services to launch a series of retail portal programs designed to support retailer performance, basket analysis, pricing and promotions, product mix and match strategies, and target shopper targeting. In the near term, the program will be expanded to include market assessment, e-commerce, digital marketing, social and mobile marketing, and targeted media targeting and activation.
9. INTAGE (Japan)
INTAGECHINA is the Chinese subsidiary of the INTAGE Group (Asia's first and largest, and the world's No. 9 market research firm), which focuses on market research and consulting in China. Headquartered in Shanghai, with branches in Beijing and Guangzhou, INTAGECHINA, as a subsidiary of the INTAGE Group, maintains a strong competitive edge in terms of both quality and price, while adhering to the Group's high-quality service principles and taking full advantage of local resources and local management to realize low-cost operations. We have also gained the support of many customers from Europe, America, Japan and China. We have become their preferred strategic partner in China market research. Branding is a tool for establishing a good relationship between a company and its consumers, and it is also a means for companies to compete with their competitors for consumers. It includes consumers' overall feeling and evaluation of the brand, including brand perception, brand personality, brand positioning, brand benefits and emotional communication between the brand and consumers. Any enterprise to survive and develop in the fierce market competition, must formulate its own brand strategy, and brand research is an important means for enterprises to understand the current situation and posture of the brand. Yingde Zhilianheng has gradually established its own brand research method by introducing the advanced research technology of Japanese headquarter and combining it with China's national conditions in many years of market investigation and research. Brand research is mainly accomplished through a series of index tests, including brand awareness, brand loyalty, brand positioning and brand association, etc. Specific indexes also include brand image, brand loyalty, brand positioning and brand association. Specific indicators also include brand image, brand purchase rate, brand penetration rate, brand image logo, brand churn and brand satisfaction.
10, Euromonitor Euromonitor (UK)
Euromonitor (Euromonitor) information consulting company was founded in 1972, in the publication of market reports, business references and online databases with more than 40 years of experience, services and technology to ensure that the company over the years has always been in the leading position of all market information solutions provider. Euromonitor is a leading provider of market information solutions. Euromonitor has over 600 analysts worldwide and has offices in London, UK; Chicago, USA; Singapore; Shanghai, China; Dubai; Cape Town, South Africa; Santiago, Chile; Sydney, Australia; Tokyo, Japan; and Vilnius, Lithuania. Euromonitor is headquartered in London, UK. Euromonitor is committed to providing its global clients with a wide range of business information on industries, countries and consumers in international markets. Euromonitor researches consumer and industry information in 205 countries, and conducts in-depth market-related research in 80 of these countries. These 80 countries and regions account for 85% of the world's population and 98% of global GDP. Industries: Euromonitor specializes in consumer market research. The world's leading consumer-facing manufacturers, retailers and suppliers use their global information systems as a strategic information tool to help them better understand industry market trends and drivers. Market performance is strategically analyzed at different levels - global, regional and country - with market shares of brands and companies, profiles of leading companies and their success strategies, outlooks and sales forecasts for future markets, industry news, reviews and in-depth analysis. Countries: Companies with global economic operations rely on country data and reports to gain insight into the demographics, economic, political and social environment, and development prospects of the countries in question. More than 1 million cross-comparable country data are available, with detailed country profiles and data information analyzing the impact and significance of key national events on future populations. Consumers: Euromonitor's consumer data provides insights and forecasts into the attitudes, perceptions, consumer behavior and spending habits of consumers around the world. Detailed information on income, spending and lifestyle data. Written analysis of global and national consumer dynamics.