The 2017 Dongfeng Honda, can be described as "open", the car company's biggest headache throughout the year is: no car to sell! Due to the hot sales of vehicles, almost one production was snatched one, so Dongben used to store vehicles in the parking lot in a long-term empty state.
A few days ago, Dongben announced a fantastic 2017 report card: 727,000 vehicles sold for the year, an increase of 22%.
Almost the whole series of SUVs from CR-V, XR-V to UR-V are in a hot state. However, what surprised Hulu the most wasn't the hit of Dongbu's various SUVs, but the god-like hot performance of the 10th-generation Civic!
The CR-V's big hit was expected, after all, the car was supposed to be a phenomenal model in the car market. But the tenth-generation Civic is a different story, and it's been a big hit all the way from its April 2016 launch to now! It's been a year and a half and there's no sign of stopping, and now you go to a Dongben 4S store and ask for this car, there's not a single penny of discount, and a lot of places have to raise the price to pick up the car, and the waiting time was once as long as half a year!
The tenth-generation Civic's performance is estimated to be so awesome that Dongben itself has never expected, the entire 2017 Civic sold 176,457 units, an increase of a horrific 195%, is Dongben's second-highest-selling model. If we can solve the capacity problem, the 10th generation Civic's sales stand at 200,000 units is not a problem at all.
The Civic's hot performance is such that some people on "Zhihu" have questioned why other car companies can't build a car like this when the 10th-generation Civic is so attractive now.
It is understandable that the price range of the tenth-generation Civic is 115,900 yuan to 169,900 yuan, which is the most competitive price range in the domestic car market. There are many strong joint venture models in this range including the Focus, Corolla and Hennessey, as well as a number of independent brand rivals. So how did it manage to "cultivate" into a breakout model against this backdrop? What is the secret of the 10th generation Civic?
Consumers who are familiar with Honda know that the brand actually has some of the flavor of a "science nerd", and has always been very distinctive in the engine and other technical fields. But for a variety of reasons, in the past for a long time, did not convert technology into sales, has always presented a "small and beautiful" style. But from a few years ago Honda seems to start to suddenly power, the tenth generation Civic on the 1.5T "Earth Dreams" engine is its masterpiece.
After replacing this "heart", the 10th-generation Civic's power performance has improved dramatically, with some media even measuring a zero-to-100-kilometer acceleration time of 7 seconds, while fuel consumption has also been significantly reduced. This is the first time that Honda has introduced a turbocharged engine into a domestic car, so the three major technologies of "dual VTC intake and exhaust", "direct injection" and "high-response turbocharging" have all been used. The engine has been fully utilized. With such strong power performance, the Civic quickly attracted the attention of consumers who love handling.
In fact, the Civic was originally a classic Honda model with huge tuning potential and deep performance car genes, and the Civic Type-R equipped with a red-head engine won the fastest front-wheel-drive car title at the 2015 New Year's Northern Circuit.
The increase in power laid the foundation for the 10th-generation Civic as a performance car, changing the previous impression of a moderate car, and the enthusiasm of the young consumer crowd was soon completely ignited.
While the power improvement is just the foundation, it should be said that the tenth generation Civic is loved by the young crowd because of its outstanding value. The 10th generation Civic utilizes the latest design elements of the Honda family, the entire car's front and rear have a rich sense of hierarchy, the tail line sinks quickly to create a slippery back style, the entire car has a strong sense of sport. Many owners after the purchase, but also on the Civic appearance of light modification, including surround, lower height and decals, etc., so that the vehicle can show more personality.
If you go to the Civic forums, you can find that the 10th generation Civic modification rate is really high, and a lot of the cars that come out of the modification are very good looking. In the major tuning store Civic is also the most modified parts, which is enough to explain the popularity of this model. If Eastbourne could follow the trend of these consumers and hold a tuning contest for the 10th generation Civic, it might even attract more attention from consumers.
Besides power and value, the interior of the 10th-generation Civic is also quite sci-fi. In fact, the interior of the ninth-generation Civic has adopted an asymmetrical design, while the 10th-generation Civic is a bit smarter with the new 7-inch touch screen and Honda CONNECT system. It seems that this time around, the 10th generation Civic is determined to please the younger consumer from the outside in.
Honda and Toyota both showed very strong signals of youthful fashion in 2017, seeing how many Japanese brands are judging the popular trends in the car market.
The tenth-generation Civic's hot sales are not just in the country, in North America, Europe and Japan this model is currently very popular. A foreign automotive website recently named the top 10 hottest models of 2017, and the 10th-generation Civic's fiery rise from 10th place in 2016 to fourth place is a testament to its strong product appeal.
Because of the popularity of the young and fashionable crowd, the 10th-generation Civic's hot sales will continue, and there is no other model that can shake its position.