You need to master certain skills when selecting the location of a car beauty shop
1. Selection of the location of a car beauty shop - convenient location
A city will be divided into several business districts , and there are city centers and sub-centers. In actual operations, we will face site selection problems such as main road site selection, main road intersection site selection, secondary arterial road site selection, community site selection, and urban-rural fringe site selection. Office workers mostly live outside the city center and account for a considerable proportion of the consumer group. Most of them are in a hurry to get to work in the morning and have plenty of time to travel after get off work in the afternoon. According to some data, within 2 to 3 hours after get off work during the eight-hour daytime, there will be an obvious and stable consumption hump in the shops along the main roads. Therefore, when selecting the location of the main road (intersection), the above situation should be taken into consideration, and the side close to the radiating direction outside the city center should be selected (the intersection should consider the superposition of the two directions), which will help customers stop.
2. Car beauty shop location selection - focus on the big and the small
Accurate the intersection of the main road, and make the store sign bigger and more beautiful according to the standards of building a car Juesi image store , the image is highly unified with the chain stores. If possible, the main color of the entire building and the color of the curtains should be matched with the color of the corporate vi system. It will be harmonious and beautiful from a distance, and can enhance the visual impact. For places with lower rent prices such as back roads (alleys), communities, and urban-rural fringes, the principle should be to be close to residential areas and medical institutions. The closer the better, especially if there are competitors nearby. A small step closer can lead to a big step in sales.
3. Car beauty shop location selection - don’t forget shop-in-shop
Set shop-in-shop in large shopping malls and supermarkets. Although the rental price is high, it is not the same as shopping malls (supermarkets). Enjoying the huge customer flow, combined with the sales situation, complying with the promotional activities of shopping malls (supermarkets), and adjusting the product structure in a timely and seasonal manner, it will also become a new store that contributes profits to the company.
In addition, Liangche will remind you that during the process of selecting the location of your car beauty shop, you also need to consider the population density, occupational composition, family size, per household income, consumer spending, and gender ratio of the surrounding (business district) , age structure, floating population, total number of stores, consumption tendencies, purchasing time and motivations, etc., to conduct a thorough analysis, and study the corresponding layout of chain outlets in the designated area. The principle is to determine a central store combination and arrangement center based on the city’s business district layout. Store combinations to better establish a dynamic and balanced logistics network, so as to facilitate the adjustment of supply among chain stores and achieve the best enjoyment of various resources in the region.
Liangchehui Professional Car Beauty welcomes your consultation!