Market research mainly includes three parts: consumer demand research, product dealer research and competitor research. Duoruike public opinion data analysis station can collect information by covering the whole network according to the direction that users pay attention to, and generate various graphic analysis reports according to the key data of demand research, product dealer research and competitor research.
The system configuration of the product research Duoruike public opinion data analysis station pays attention to keywords and competitive keywords to monitor and analyze the accurate market situation. According to the information monitored by the system, you can manage, export briefings, generate charts, etc. in the public opinion system service platform, eliminating the tedious repetitive operation and debugging of manpower. The system only needs special personnel to take care of it, which is simple to operate, comprehensive in data volume and easy to handle various report forms. To sum up, the function of product research is a preliminary extensive research after product release, which helps to understand the expectations and initial satisfaction of consumers for new products. Of course, the ultimate goal of product research is to make products more popular and create greater value.
understand the market demand, determine the target users, and determine the product core through the investigation of Duoruike public opinion data analysis station, in order to better formulate; Provide arguments for leaders at the meeting; Identify, collect, analyze and disseminate marketing information systematically and objectively to improve the quality of product sales decisions, solve problems existing in product sales or look for opportunities, and grasp primary resources in time; Verify whether our target customers are what we want and what products or services the target users want; Understand whether we can meet the needs of target users and are willing to meet the needs of target users; Identify the product opportunity gap, then measure various factors and formulate the product strategic route; For brand-new products, I have an idea before investigation, and then I will verify the feasibility of my idea through investigation.