Tetra Pak sold a packaging concept at the inception of Tetra Pak. Tetra Classic, Tetra Pak's first product to hit the market, was introduced in 1952, and up until then milk was sold in bulk or in glass bottles.
Tetra Pak has a wide range of products, with no fewer than 12 packaging systems for pasteurized and aseptically packaged products, basically divided into two categories: paper and plastic. Tetra Pak is the world leader in the ambient carton packaging business. The products offered include Tetra Pak Brick, Tetra Pak Crown, Tetra Pak Pillow, Tetra Pak Way, Tetra Pak Diamond and Tetra Pak Crystal. Tetra Pak's aseptic processing and distribution equipment is also popular.