12 Things to Know About Professional Video Copywriting to Learn in 20 Minutes

Here are 12 instructions for professional video copywriters to help you master them quickly in 20 minutes:

1. **Clearly Define the Goal**: Before you start writing copy, first define the goal of the video. Is it to promote a product, enhance brand awareness, or some other purpose? With different goals, the focus of the copy will be different.

2. **Understand the audience**: Get to know your target audience y, including their age, gender, interests, etc., in order to write copy that is more relevant to them.

3. **Be concise and clear**: Try to keep your copy as concise as possible, avoiding overly complex words and sentences. Allow your audience to understand your intent in a short period of time.

4. **Interesting**: Use interesting or engaging content in the beginning of your copy to grab your audience's attention and pique their interest.

5. **Highlight the highlights**: Highlight the highlights or uniqueness of the video in the copy so that the viewer understands why they should watch this video.

6. **Use storytelling**: presenting copy in a way that tells a story makes it easier for viewers to **** and increases their interest in the video.

7. **Emphasize value**: Emphasize the value or benefits that the video can bring in the copy so that the viewer understands how watching this video will help them.

8. **Create tension**: Creating some tension or suspense in the copy, when appropriate, can pique viewers' curiosity and motivate them to click to watch.

9. **Use call-to-action language**: At the end of the copy, use call-to-action language to encourage viewers to take action, such as "Click to watch now!"

10. **Check grammar and spelling**: double-check your copy for grammar and spelling errors before posting to ensure the content is accurate.

11. **Test and optimize**: after publishing, observe the effectiveness of the copy and test it. Adjust and optimize the copy based on feedback and data to improve its effectiveness.

12. **Maintain Consistency**: Ensure that the copy is consistent with the content and style of the video to give viewers a uniform and professional impression.

Follow these instructions and you'll be able to quickly write professional and engaging video copy.