From the announcement of new products in this autumn conference, we can see that Apple has finally accepted more practical market demand, such as adding dual SIM card design to enhance the camera shooting experience, and is also rethinking the design direction of entry-level positioning products. In addition, the new Apple Watch series not only increases the screen display area and improves the overall design texture, but also further advances into the medical field.
This time, two products closest to users-iPhone and Apple Watch were announced. Apple announced the launch of iPhone Xs and iPhone Xs Max as successor models of iPhone X, and locked iPhone Xr to attract more consumers. In addition, it also announced the launch of the Apple Watch series 4 with a new size design, and even added the ECG measurement function, and obtained the license certification of the US Food and Drug Administration (FDA), which will be used as a medical tool.
Apple began to accept more market demand opinions.
Add dual SIM card design to the new iPhone, and even provide a design that can accommodate two physical SIM cards according to the demand of China market, instead of adopting the design of physical SIM card +eSIM as the sales version in North America. The existing iPhone products gradually tend to display larger full-size screen specifications according to the market demand, so that the existing iPhone products can be developed with larger screen specifications. Only iPhone 7 and iPhone 8 maintain the general 4.7-inch screen specifications and the touch ID fingerprint recognition function, which shows that Apple is beginning to accept more market demand to some extent.
In the past, Apple added a larger screen size specification to the iPhone 6, began to add waterproof design to the iPhone 7, and adopted a full-size screen for the first time on the iPhone X. This time, the dual SIM card design was added to the iPhone Xs series for the first time, showing that Apple not only blindly led the market design direction, but also added more practical designs considering the actual market demand.
However, Apple will still have its own persistence and opinions on product design. For example, after the formal delisting of iPhone 6s and iPhone SE, all iPhone models on the market now use digital audio output, paying more attention to wireless connection. At the same time, in addition to the iPhone 7 and iPhone 8 that are still on the market, all the new machines launched this time adopt the Face ID facial recognition application.
IPhone Xr has become a highlight of this new product release.
In addition, judging from the iPhone Xr launched this time, we can actually see that Apple had different ideas at the beginning of product strategy formulation, which further raised the product specifications of positioning entry-level models and made the products more cost-effective, instead of just reducing costs like the idea of launching the iPhone 5c in the past, hoping to attract consumers' favor with more color choices.
In fact, the price of the iPhone Xr itself is not low, but there is still a considerable price gap compared with the iPhone Xs starting from $999 and the iPhone Xs Max starting from 1099. Apple relies on a larger screen, a user experience close to iPhone X, and the same processor performance as iPhone Xs series. Coupled with the design of dual SIM cards, even though the camera function is only designed with a single pixel specification of1200,000, it still emphasizes that it can provide a very good image shooting experience and even provide more color matching options. It seems that the impression given at this conference is higher than expected.
Through iPhone Xs and iPhone Xs Max, Apple has brought the mainstream iPhone models back to the past, and this iPhone Xr is a continuation of the previous iPhone 5c product strategy. However, in the past, only low-cost models could not substantially attract the consumer market, nor could they compete with the existing low-cost models on the market. Therefore, efforts to make products more value for money will bring new development opportunities and even attract more potential users of Apple products.
As for fully guiding the mainstream iPhone to use Face ID as the main identification interface, does it mean that Apple will completely abandon the touch ID of fingerprint identification operation in the future? It is still difficult to define. At least the existing iPhone 7, iPhone 8 and existing iPad series models still use touch ID, and it is still possible for Apple to introduce off-screen fingerprint recognition technology in future products, so it is also possible to change the existing application mode of Face ID. However, at this stage of development, Apple should still maintain Face ID as the main interface.
In addition to the improvement of texture and user experience, Apple Watch has also taken a big step towards the integration and application of medical systems.
In the Apple Watch series 4 launched this time, Apple not only makes Apple Watch a more textured smart watch and smart wearable device, but also enables Apple Watch to better understand personal health, and can even be used in conjunction with the introduction of medical systems, thus assisting medical units to track patients more specifically, or allowing doctors to have more accurate data as a diagnostic reference during consultation.
Even by integrating a brand-new acceleration sensor and cooperating with the function of detecting abnormal changes such as the wearer's heart rate, Apple Watch series 4 can detect whether the wearer's heart rate is abnormal or falls through the emergency call function that watchOS 4 began to add. It will enable Apple Watch series 4 to automatically communicate with preset notification targets, such as emergency contacts or neighboring hospitals, thus making emergency rescue more efficient and preventing patients who need long-term care from missing the first aid opportunity due to accidents.
A dynamic sensor with ECG measurement function is added to Apple Watch series 4, which can judge human movements more accurately. At the same time, it also obtained the permission of the US Food and Drug Administration. After further obtaining more medical application licenses in various places in the future, it can be expected that Apple will take a big step forward in the integration and application of the medical system.
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