1.1 Definition of online store
1.2 Ways to open a store online
1.3 Business model of online store
1.4 Advantages of opening a store online
1.5 Exhibit: Comparison of online store and traditional stores
1.6 Risks of opening a store online
2.2.1 Applying for an Online Shop in a Large Online Shopping Mall
2.2.1.1 Introduction of Large Websites Providing Online Shop Services
2.2.1.2 Starting a Membership-Based Online Shop
2.2.2 Building a Separate Online Shop
2.2.2.1 Personalized Online Shop
3. Starting an online store
2. 2. 2. 2. 2. 2. 2. 2. 2. 2. 2. 2. 2. 2. 2. 2. 2. 2. 2. 2. 2. 2. 2. 2. 2. 2. 2. 2. 2. 2. 2. 2. 2. 2. 2. 2. 2. 2. 2. 2. 2. 2. 2. 2. 2. 2. 2. 2. 2. 2. 2. 2. 2. 2. 2. 2. 2. 2. 2. 2. 2. 2. 2. 2. 2. 2. 2. 2. 2. 2. 2. 2. 2. 2. 2. 2. 2. 2. 2. 2. 3. Other Decoration Content
3.2 Purchasing Channels for Online Stores
3.3 Business Strategies for Online Stores
3.3.1 Advertising Strategies for Online Stores
3.3.2 Pricing Strategies for Online Stores
3.3.3 Payment Method Options for Online Stores
3.3.4 Delivery Methods for Online Stores Choice
3. 3. 3. 5 Online store business secrets
Part IV: Online store notes
Preface
With the further popularization and application of the Internet in China, online shopping has gradually become one of the online behaviors of people, according to the data released by the CNNIC's 14th Internet Statistics Report, China's current 7.3% of Internet users have the habit of online shopping. According to the data published in the 14th Internet Statistics Report of CNNIC, 7.3% of the Internet users in China have the habit of online shopping, and there are 87 million Internet users in China, which means that more than 6 million Chinese Internet users will buy their favorite commodities from the website. In this case, shopping websites of various types have regained their vitality after the bubble since 2000 and achieved rapid development.
In various types of shopping websites, C2C and B2C websites providing online store services have been recognized by many netizens for the applicability and feasibility of their services, and online stores have been favored by many entrepreneurs for their low-cost, low-startup capital, and fast trading methods. Many people have set up their stores online to earn profits from online sales of goods, and more and more netizens are ready to join the team of online shop owners.
But it's not just a matter of time before you can start a new business.
But the online store is not just a large online shopping center to register a member, upload a few products for sale so simple, online store, although the investment is not too big, the project is not too complicated, but want to open a store online or need to have an understanding of all aspects of the online store.
To this end, please teach a few people familiar with the online store, and access to a large number of relevant information, coupled with their own had some practical experience, organized to write this article, I hope to be considering the online store online help, the text is inevitably insufficient and omissions, I hope that you correct and add.
Description: the main body of the online store there are many, limited to the length and depth of this article introduces the main aspects of the individual online store.
Part I: online store profile
1.1 online store definition
Online store is an emerging term, specifically the operator on the Internet to register a virtual online store (hereinafter referred to as the store), the information on goods for sale will be released to the web page, interested in the merchandise of the viewer through the online or offline payment to the operator to pay, the operator through the postal mail. The operator pays for the goods, and the operator sends the goods to the purchaser by mail or other means.
Online store is a new sales method born in the background of the Internet era, different from the traditional business model offline, and large-scale online shopping malls and sporadic online auction of personal goods compared to online store, online store is not a big investment, flexible business practices, can provide operators with good profit margins, and has become a way of entrepreneurship for many people.
1.2 online store way
At present, there are three main ways to open a store online:
1) in the professional large-scale website to register members, open a personal store. Like eBay, Taobao, eBay, a shot and many other large-scale professional websites provide individuals with online store services, you only have to pay a small amount of the appropriate fees (online store rent, commodity login fees, online advertising fees, commodity trading fees, etc.), you can have a personal online store for online sales.
This way of online store is equivalent to online to go to some of the big shopping malls to rent a store or counter, with the influence of the big shopping malls and popularity of doing business, we are currently seeing online store is basically used in this way.
2) Self-employed type of online store. (Recommended www.dtdoor.com choose one, the price is not high) operators of their own hands or commissioned by others to carry out the design of the online store, the operation of the online store has nothing to do with the large shopping sites, relying entirely on the operator's personal publicity to attract viewers.
There are two ways to build a self-sustaining type of online store: one is completely personalized according to the needs of merchandising, which requires a series of work such as registering a domain name, renting space, web page design, program development, etc., personalization is better, the cost is higher; a self-service web site modules purchased from some network companies, the operation is simple, the cost is low, but the lack of personalization.
Self-supporting type of store construction costs more, but also need to invest enough time and money for the site publicity, the advantage is that the content of the store does not need to be like the first type of restrictions on the fixed format, but also do not have to pay such as commodity transaction fees and other costs. This type of store is quite a small store on the side of the road, how to attract visitors to their own store, relying entirely on the operator's own promotion.
3) the combination of the first two ways, both in the large site to open an online store, but also independent merchandising site (recommended www.dtdoor.com choose one, the price is not high). This way will be a collection of the advantages of the first two, the shortcomings is that the investment will be relatively high.
Many offline store operators recognize the role of the network, began to sell goods through the Internet, and some online store operators to achieve good returns will also consider opening a physical store offline, the combination of the two, the sales effect is quite good.
1.3 Online store business
If you are considering opening an online store, you should choose a suitable business method according to the actual situation of the individual. There are three main ways of operating an online store: 1) the combination of online store and offline store. This kind of online store because of the support of offline stores, in the price of goods, sales skills are higher, but also easy to obtain the recognition and trust of consumers.
2) Full-time operation of online stores. Operators put all their energy into the operation of the site, the online store as their full-time work, the income of the online store as the main source of personal income.
3) Part-time operation of online stores. Operators will operate online stores as their side business, for example, many school students now use their spare time to operate online stores. There are also some working people who utilize the convenience of their work to open online stores to increase their source of income.
1.4 Advantages of online store
It is obvious that the reason why online store is popular, because online store has some advantages, mainly in the following aspects: 1) the cost of opening a store is extremely low.
Online store and offline store compared to the overall cost is low: many large shopping sites provide very low rent store, some even free, just a small amount of goods on the shelves and transaction fees; store can be based on customer orders and then go to stock, will not be due to the accumulation of goods to take up a large amount of money; store is mainly through the network, basically do not need water, electricity, management fees and other aspects of the expenditure; Online store does not need to be guarded at all times, saving the investment in manpower.
2) Flexible operation.
Operation of the store is to operate with the Internet, the operator can operate full-time, can also be operated on a part-time basis, the store does not need to be guarded from time to time, the business hours are also more flexible, as long as they can be in a timely manner can be viewed in time to give timely replies to the consultation can not affect the business.
Online store does not need offline store that must go through strict registration procedures, online store in the sale of goods before you can even do not need inventory or only a small amount of inventory, so you can always switch to operate other goods, you can go in and out of the free, no baggage.
3) online store is basically not subject to business hours, business location, business area of these traditional factors.
Online store, as long as the server is not a problem, you can 24 hours a day, 365 days a year non-stop operation, no matter what the wind and rain, no matter what the day or night, without a person on duty to watch the store, can be business as usual, consumers can log on to the site at any time to shop.
Online store is basically not subject to the limitations of the location of the business, online store traffic from the Internet, because of these even if the operator of the store in a small alley will not affect the operation of the store.
The number of goods in the online store will not be like offline stores, the size of the business is often limited by the store area, as long as the operator is willing to, the online store can be placed on thousands of kinds of goods.
4) The range of consumers of online stores is extremely wide.
Internet store opened on the Internet, as long as the Internet crowd are likely to become a commodity viewers and buyers, this range can be the country's Internet users, and even the world's Internet users. As long as the store's merchandise has characteristics, proper publicity, reasonable prices, the operation of the law, the store will have a good daily visitor traffic, greatly increasing sales opportunities, and achieve good sales revenue.
1.5 Attachment: Comparison of online stores and traditional stores
Comparison of the project online store traditional stores
Starting procedures online registration (personalized design) + commodity information uploaded rent store + business registration + decoration + goods + specialized in the store cost expenditure commodity purchase costs + rent + online store transaction costs + online advertising and publicity costs commodity purchase costs + inventory Warehouse rental fees + interest on capital consumption of inventory goods + wages of salespersons + shopping mall site rental fees + taxes Business location Choose a suitable shopping site can be Business location selection is closely related to customer traffic, investment funds Business area The size of the store does not have a corresponding relationship with the actual sales area increases require a substantial increase in capital investment Business scope of the world, anywhere there is a network, there is no geographical limitations of the store Near some consumers, obviously subject to geographical constraints business hours 24 hours a day to accept orders within normal working hours 1.6 online store risk online store although there are many advantages, but as a need to invest money and effort in economic behavior, online store also exists a certain degree of risk, mainly in the following: at present, China's online shopping and online sales market is still in its infancy, if the products are not the right way, the price is not the right way, the price is not the right way, the price is not the right way, the price is not the right way, the price is not the right way, the price is not the right way. Business products are not the right way, the price is not reasonable, there is no good sales credit, to solve the problem of bad payment and delivery links, online store is very open to sales can not open the situation, can not profit from the online store, but to lose time, energy and investment.
Everyone rushed to open the online store, but not everyone who opens a store can make money, many shoppers often lose money, before opening a store must have enough knowledge of the risks of business.
Part II: the process of opening an online store
2.1 website store conditions
Not all people are suitable for online store, not all goods are suitable for individuals to open a store online sales, if the online store is to make money for the purpose of the online store, before the online store, should analyze their own is not the condition of the online store.
2.1.1 choose suitable for online store sales of goods
To open a store online, first of all, there should be suitable for sales of goods through the network, not all suitable for online sales of goods are suitable for individuals to open a store sales. According to the advice of industry insiders, suitable for online store sales of goods generally have the following conditions: 1) small size: mainly to facilitate transportation, reduce the cost of transportation.
2) higher added value: the value is lower than the shipping cost of a single item is not suitable for online sales.
3) with uniqueness or fashion: online stores sell good goods are often unique or very fashionable.
4) Reasonable price: If it was available offline for the same price, no one would buy it online.
5) through the website to understand can stimulate the viewer's desire to buy: if this commodity must be seen in person to achieve the trust required to buy, then it is not suitable for online store sales.
6) not available offline, only online can be bought, such as foreign trade order products or directly from abroad to bring back the product.
According to the above conditions, the main commodities suitable for online store sales include jewelry, digital products, computer hardware, cell phones and accessories, health care products, adult products, clothing, cosmetics, handicrafts, sports and tourism products and so on.
So, online store to give up some of the goods that are not suitable for personal online sales, at the same time online store to also pay attention to comply with national laws and regulations, do not sell 1) laws and regulations prohibit or restrict the sale of goods, such as weapons and ammunition, control knives, cultural relics, obscene goods, drugs.
2) counterfeit goods.
3) Other commodities that are not suitable for online sales, such as medical equipment, medicines, stocks, bonds and mortgages, stolen goods, smuggled goods or goods obtained from other illegal sources.
4) Commodities in which the user does not have ownership or dominance.
2.1.2 Personal ability needed to open an online store
To open a profitable online store, the operator needs to have good personal ability: 1) good market judgment, you can choose out of the marketable goods.
2) Good ability to analyze prices, both to enter the lower price of goods, but also to mark the goods a suitable selling price.
3) good ability to promote the network, through various ways to let more visitors into their own online store, rather than waiting for customers to come to the door.
4) keen market observation, you can always grasp the changes in the market, accordingly adjust their business goods and business methods.
5) Passionate service consciousness, through good after-sales service to establish their own loyal customer base.
2.1.3 The crowd suitable for online store
At present, the crowd in the online store is mainly distributed in the following areas: 1) students in school students mainly refers to college students, because of the lower academic pressure, can have time to carry out the procurement of goods, online trading.
2) Freelancers
Online store because of the simple procedures, less investment, easy to operate has become the choice of many freelancers.
3) Offline store operators
Many operators with physical stores also open stores online, expanding business channels to the Internet, adding a sales channel.
4) Collecting enthusiasts
Collectors of collectibles are often some of the market is not easy to see, open an online store for sales, usually good results.
5) operators with special import channels
Some people with special import channels have good results in the online store, because the import channels are special, such as customs confiscated goods, goods brought back from abroad, these goods are usually lower prices, or uncommon in the country, you can make a good income.
2.1.4 online store investment in preparation
Online store requires a certain amount of investment in preparation, mainly including: 1) Hardware: Internet access to computers, scanners, digital cameras, contact phones, not necessarily all configurations, but try to match, to facilitate the business.
2) software: safe and stable e-mail, valid offline mailing address, online instant messaging tools (MSN, QQ, etc.) 2.2 online store procedures online store according to different types of store procedures. Store in a large site with the construction of an independent online store procedures are not the same.
2.2.1 registration of large professional website in the online store registration of large professional website in the online store, that is, in accordance with the corresponding provisions of the provision of online store services in a large professional website to register members, access to the right to use the online store and the right to operate, the current online store is mainly used in this way.
This part of the content is mainly to introduce the corresponding content.
2. 2. 1.1.1 to provide online store services of the large-scale Web site to provide online store services of the large-scale Web site mainly include: 1) professional C2C auction site.
2) can register individual seller members of the integrated shopping site.
3) Single shopping sites that can register individual seller members.
Currently there are hundreds of large-scale shopping sites in China that provide online store services, and the number of truly influential ones is not large. Here are a few of the major related sites: Ebay (www.eachnet.com): Founded in Shanghai on August 18, 1999 by Shao Yibo and Tan Haiyin, it is the world's largest Chinese-language online trading platform, providing C2C (personal-personal) and B2C (merchant-individual) services, and it is also the most popular online shopping site in China. It provides C2C (individual) and B2C (merchant-individual) network platform construction and services. In March 2002, Ebay received a 30 million dollar capital injection from eBay, the largest U.S. e-commerce company, and formed a strategic partnership with it, and in June 2003, eBay made an additional 150 million dollar investment in Ebay. In June 2003, eBay invested an additional $150 million in eBay. Ebay has so far attracted nearly 220 million dollars of foreign investment, making it the largest foreign student entrepreneurial enterprise in China in terms of foreign investment.
Ebay is one of the earliest shopping sites in China to offer online store opening services. Registering for an online store is free, but you need to pay for setting the reserve price of goods, item login fees, transaction service fees and value-added advertising service fees.
Taobao.com (www.taobao.com): a leading online platform for personal transactions (C2C), founded on May 10, 2003 by Alibaba, the world's best business-to-business (B2B) e-commerce company, with an investment of 450 million, is committed to achieving the world's largest personal transaction website.
Taobao online before providing free registration, free certification, free store services.
YiPai.com (www.1pai.com.cn): YiPai.com is a fully functional new quality online trading community established by Beijing Xinya Online Information Technology Co., Ltd, a joint venture between Sina and Yahoo! It will provide a smooth trading platform and a variety of trading modes for Chinese small and medium-sized enterprises (SMEs) and individual users.
YiPai.com currently provides free online store services.
8848.com (www.8848.com): Founded on May 18, 1999, 8848, once the flagship of China's e-commerce enterprises, restarted preparations for a new business development plan in September 2003, shifting its business focus to the establishment of 8848 Shopping Engine, China's first professional shopping search engine to serve China's small and medium-sized enterprises (SMEs) and individual users. 8848.com was officially launched on January 1, 2004 to the public.
8848 currently offers free online store opening services.
More websites that provide online store services can log on to this URL: ．2．1．2 Member-based online store start-up Currently in the provision of online store services on large-scale websites to apply for store, the main need for the following three basic steps: 1) register members: enter the registration interface, register site members, the current registration of members is basically free of charge.
2) get seller certification: after registering as a member, to start selling services online need to be carried out through the site seller certification, currently the main ID card authentication, cell phone certification, address authentication and other ways.
3) through the seller certification, uploading goods, the official launch of online sales.
2. 2. 2. 2 construction of independent online stores construction of independent online stores (recommended) is the operator according to their own business of goods, their own or entrusted to others to design a Web site, independent online stores (recommended) usually have a project-level domain name to do the Web site does not depend on a large shopping site, relying entirely on the operator through the online or offline publicity, to attract visitors to the Their own website, to complete the final sale. It mainly includes two types of personalized online stores and self-service online stores.
2. 2. 2. 2. 1 personalized online store start
The completely personalized online store start is actually designed a new website (recommended), by including five aspects, domain name registration, space rental, web page design, program development, website promotion.
Because it is completely independent of the development, personalized online store style, content can be completely based on the operator's ideas to design, and do not have to be as large as the web site provided in the online store need to be limited to specific modules, and the uploading of online store merchandise and operation of the operation of the completely by the operation of their own arrangements, in addition to paying for web site design and promotional costs, do not need to pay for the online transaction fees, commodity logging fees, and other costs.
Of course, a personalized online store can only gain the attention of the viewers and realize the final commodity transaction through various other website promotion methods, and a personalized online store often fails to gain the trust of the viewers immediately due to the need to independently prove the seller's own credit.
2. 2. 2. 2. 2 Self-service online store start
Self-service online store is mainly a self-service web site template to establish their own online store, is also a kind of independent online store, just compared to the personalized online store, the content of the store modular store content can only be selected in a determined mode, usually at a lower price, the application of the site is good, but the style of the store can not reach the personalized online store, but also to the personalized online store, the content is very good. The style of the online store can not reach the standard of personalized online store.
Self-service web store operation is simple, the specific application is the same as personalized web store.
Currently there are many web-based companies that provide self-service web sites, with prices usually ranging from a few hundred dollars to a thousand dollars.
2.2.3Table: Comparison of the three types of online store store type store construction time store construction fee store style promotion method other inputs member-type store within 1 hour or a small amount of a fixed one mainly with the help of the network transaction fees, etc. independent store personalized store 5-30 days more than 1,000 yuan according to the operator's requirements to design and promote their own choice does not require a transaction fee, logging fees, etc. Self-service store within 1 hour 200-1000 yuan hundreds of fixed templates to choose their own promotional methods do not need transaction fees, login fees, etc. Part III: the operation of the online store 3.1 online store decoration just like in the offline store, online store also need to decorate their own store, so that your store in thousands of online stores to stand out, first of all, we need a good first impression, and only then can we attract enough people to come to our store. Only then can you attract enough viewers to visit your store, and only then will have the possibility of doing business.
Note: This section is intended for member-based stores on large, relevant websites.
3.1.1 online store naming techniques
Store decoration should be the first to start an attractive name, the name should pay attention to a few principles: 1) simple and popular, catchy. Store name must be concise, easy to understand and read to be loud and clear, catchy, if the sign with the word secluded, read the col mouth, it is not easy for the viewer to familiarize themselves with.
2) unique, unique. There are thousands of online stores, with different words, so that their own store in the name of a special, reflecting an independent taste and style, to attract the attention of the viewer.
3) related to their own business goods. Store name with words to meet their own business commodities, to choose a name from the name to see your business scope of the name, if the name has nothing to do with the goods, is likely to lead to the viewer's disgust, and naturally, do not talk about the transaction.
4) Use words auspicious, give people a sense of beauty. Use some words in line with Chinese aesthetics, your store name should make people look like a sense of beauty, do not take the sword, in order to attract people to pay attention to the use of some obscure vulgar, offensive name, the result will be counterproductive.
3.1.2 online store other decoration content
For the decoration of the online store in addition to a good name, but also to do other work: 1) including the design of a beautiful store plaque.
2) Make your own portrait of the store owner.
3) Create an unforgettable advertising slogan, such as the flow of light and shadow, flowery years in the Jinxiu - "Jinxiu Xijiu" silk home; the search for him a thousand degrees - -Crescent Moon; life can be so beautiful - hobby house and so on.
4) Write a wonderful store introduction, or add beautiful colors to your own products and guestbook.
All in all, everything is in order to dress up your own online store beautifully, to attract more people to come over to browse your small store, buy your goods.
3.2 online store in stock channels
After determining the scope of their own business goods, we have to look for inexpensive sources of goods, of course, online store because of the simple procedures, but also at any time according to their own findings of the source of goods, to determine the direction of their own business, online store, roughly from the following channels to find the source of goods:
This is the first time that we have seen the online store, and we have seen it in a number of channels: 1) Wholesale Markets to buy goods.
This is the most common channel of purchase, if your small store is operating in the clothing, then you can go around some of the large-scale services around the wholesale market for goods, in the wholesale market need to have a strong bargaining power, and strive to minimize the wholesale price, at the same time to establish a good relationship with the wholesalers, in the exchange of goods with the wholesalers to make it clear that the problem, so as to avoid disputes in the future.
2) manufacturers of goods.
Manufacturers of goods is also a common channel to manufacturers of goods, you can get a lower purchase price, but the amount of a purchase will usually require a higher, increased business risks. Operating online stores, it is best to know friends who work in the manufacturers, or they are directly working in the manufacturers, so that there is no problem with the purchase of goods.
3) Focus on foreign trade products or OEM products. At present, many factories in foreign trade orders outside the remaining products or OEM production for some well-known brands outside there will be some remaining products to deal with, the price is usually very low, usually for the normal price of 2-4% off, which is a good source of goods.
4) buy inventory backlog or clearance products. Because of the rush to deal with, the price of such goods is usually extremely low, if you have enough Kan price ability, you can use a very low price to eat, however, turn to online sales, use the advantages of online sales, the use of geographic or space-time difference in price to get enough profit. So, you need to go around the market often and keep a close eye on the market changes.
5) Look for special channels of importing goods. For example, if you have relatives or friends in Hong Kong or abroad, you can be helped by them to get in some goods that you can't see in the domestic market, or some lower-priced goods. If you are in a place like Shenzhen Zhuhai, you can even do a pass and go out to Hong Kong and Macau to buy goods yourself.
In the above channels, for small business sellers, the latter three are more suitable for some, but to find such channels of supply is more difficult, need to sellers with more time, pay close attention.
Online store, the goods is a very important part of the process, regardless of what channels to find sources of goods, low prices is the key factor, to find a good and inexpensive sources of goods, your online store has a successful base 3.3 online store business strategy online store, and offline store has a similar outside, the most important is to operate, you have a good commodity, if not good at business, the same Can not be sold out, make a profit, this part of the main introduction to some of the online store business strategy.
3.3.1 online store advertising strategy
Operation of the online store up, the next step is to attract visitors to come in to browse your goods, there will be the opportunity to close the deal, in this case, to the owners of offline stores recommend the following advertising strategy: 1) the use of good sites within the charge of promotion. In eBay, Taobao and other sites to open online stores, the site itself provides a number of advertising methods, such as bold display, picture window, home page recommended display, etc., these services are usually charged, but can bring their own online stores to the browsing volume, it is worth a try, note that, do not need to be their own online store every commodity are used in the way of fee-based promotions, only need to select one or two representative of the goods to be The first thing you need to do is to get the buyers attracted to your own online store, and then you'll be able to browse through the rest of the merchandise.
2) the use of other promotional methods within the site, such as more participation in the site's public **** activities, to contribute to the site, you can get some care, the store can also get the corresponding promotion.
3) The use of the kind of guestbook or forum to promote their own store. Note that generally do not use the form of direct advertising, general forums for advertising posts are killed, you can use the signature file, the address of their own store and the approximate scope of business included in the signature file, will invariably attract the attention of many readers to enter your store, and then become your customers.
4) Wide open doors and make friends. By recognizing many friends, introduce them to pay attention to your products, and strive for repeat customers, and moreover, strive for your customers to introduce new customers for you.
5) If your current online store is required to pay transaction fees or login fees, it may be worthwhile to set up a store without these fees, for each transaction customers, introduce them to browse through the new store later and buy your products, reduce the cost of goods sold.
6) In a variety of websites that provide search engine registration services to log in the information of the online store, and strive to get more viewers into the online store.
3.3.2 Pricing strategy for opening an online store
It is essential to set an appropriate online selling price for the goods you carry. Online store goods pricing can follow the following principles: 1) sales price to ensure that their basic profit point, do not easily reduce the price, do not price too high, set a good price do not easily go to change.
2) The price after including the shipping cost should be lower than the market price.
3) The price of fashionable goods that can not be bought offline can be appropriately high, low rather than affect the customer's impression of the goods.
4) store business goods can be pulled apart, there are high-priced, there are also low-priced, and sometimes for promotional needs and even one or two items can be sold at cost, mainly to attract attention and increase popularity.
5) If you are not sure of the online pricing of a particular commodity, you can use comparison shopping sites, enter the name of the commodity you want to operate on it, in the query results you can know the similar goods on the Internet offer, and then determine their own offer.
6) If they are willing to accept the price is much lower than the market price, directly with a price on it; if you are really not sure of the market pricing or want to attract more buyers, you can use the bidding method.
7) Pricing must be clear, pricing is not including freight, must be in the delivery of clear, responsible for the possibility of causing trouble, affecting their reputation, vague pricing will even make the intention of the customer to give up buying.
3. 3.3.3 online store payment options
The current online store by several payment methods: online payment, post office remittance, bank remittance, cash on delivery, in order to facilitate customer payment, should be given a variety of choices, do not accept only one payment method, because it is likely that the customer will feel the inconvenience and lose the opportunity to close the deal, of course, the general situation Do not accept cash on delivery, for the simple reason that increases the party's