A B2B operation mode
The main focus is on the integration of information within the enterprise and between the enterprise (B) and its upstream and downstream partners (B), as well as the business-to-business transactions conducted on the Internet. Through the enterprise intranet (Intranet) to build the foundation of information circulation, and external network (Extranet) to combine the industry's upstream, midstream and downstream manufacturers, to achieve the integration of the supply chain (SCM). This means that the user is not only able to control the amount of time spent on a particular task, but also the amount of time it takes for the task to be completed, and the amount of time it takes for the task to be completed.
The B2C model
It's where companies sell their products or services to individual consumers over the Internet. This is the most common way of doing business, for example, shopping online, placing orders on the internet for securities companies, and checking the general website for information, etc. This is a way for companies to have direct contact with customers.
Three, C2B operation mode
mode more revolutionary, it will be the dominant commodity and the right of the first, by the manufacturer on the body to the consumer. Traditional . The economic concept that the higher the demand for a product, the higher the price will be, but by the consumers due to the issue or the need to form a community, through the community's collective bargaining or development of community demand, as long as the more consumers to buy the same goods, the higher the efficiency of the purchase, the lower the price, which is the main feature of the C2B.
Four, C2C mode of operation
refers to the interactive trading behavior between consumers and consumers, this kind of transaction is variable. For example, consumers can be in a bidding site or auction site, *** with the online bidding by the highest bidder. Or by consumers themselves in the network news forums or BBS posted on the notice to sell second-hand goods, or even new products, and so on because of the interaction between consumers to complete the transaction, is the C2C transaction.
Fifth, O2O mode of operation
That is, Online To Offline, that is, the opportunity for offline business and the Internet combined with the Internet, so that the Internet has become the foreground of offline transactions. In this way, offline services can be used online to solicit customers, consumers can be used online to screen services, and transactions can be settled online, and quickly reach scale.
E-commerce operation mode
1 sinking strategy is imperative
With the infrastructure construction of the follow-up, the second and third tier cities residents of the shift in consumerism, e-commerce sinking also ? Water to the canal? We see Ali, Jingdong scrambling to brush the wall to promote its e-commerce business, the major logistics companies gradually expand the scope of delivery, these are also for the sinking of e-commerce paved the way.
2 to the international, expanding the development map
In this year, we see more and more e-commerce began to extend their line of business outward, such as Taobao Global Purchase, Tmall International, Jumeiyuping open nautical special zone, Suning set up a cross-border e-commerce project group and so on.
3 Internet finance to break new ground, policy is the key
In the second half of this year, we see the Jingdong launched a Jingdong white, project crowdfunding and other functions of the Jingdong financial platform, Alipay also launched a credit payment means for Taobao sellers, and more and more P2P platforms emerge, e-commerce both more and more bank These all let us see, the future of e-commerce in the Internet financial ambitions.
4 industry group Internet generated more vertical e-commerce
Interconnectivity to help the industry chain to reduce some of these links, and even promote the direct connection between the upper reaches and the terminal, cutting the intermediate costs. Fresh food e-commerce is a very good example and quite potential, growers can directly face the user through the e-commerce platform, the user can understand the growth process of fresh products through the e-commerce platform, buy more assured food.
5O2O Road to Success: A Platform Strategy for Multi-Party Cooperation
E-commerce, which relies on online transactions, can only be said to have established a complete ecosystem if it is linked to the offline world. But the traditional business from the offline to online easy, but online to occupy the absolute advantage of e-commerce how to go to the line, pave the way for the line, the need to face the problem is very challenging, this year in September, Wanda, Baidu, Tencent strategic cooperation to form the WBT alliance on the O2O to start the cooperation, although the future will be bumpy, but a collection of the Wanda's offline advantage as well as Baidu's data analysis capabilities as well as Tencent platforms The WBT alliance is a great opportunity to learn from Wanda's offline strengths, Baidu's data analysis capabilities, and Tencent's social strengths.
6 e-commerce fashion road open
Tmall released a fashion strategy, from the customization of fashion blockbusters, the establishment of shopping guide topic to the release of fashion show to create its fashion circle ecological chain, Jingdong also announced that it will be with the "Bazaar" to carry out in-depth cooperation to change the situation of the Jingdong users of the male-female ratio imbalance. And then to the recent change of the brand Logo when Dangdang's fashion attributes, we see that the e-commerce companies are scrambling for their own brand brand branded fashion, which is inseparable from the attributes of the e-commerce user groups, e-commerce users younger, personalized embodiment of the more and more obvious, how to net new users, and to maintain the old user's sense of freshness, playing the fashion card is obviously a move in line with the trend.
7 basic services and then become the focus of competition in the industry
Domestic e-commerce through the early rough start to grab the user to today's cultivation of internal strength, and gradually transformed into a refined mode of development. After the refinement, such as logistics, after-sales service, which directly determines the brand reputation and user stickiness of the link, becomes particularly important. Although since the birth of the e-commerce, service is the main card, but consumers are not satisfied, which means that consumer demand has not been met, so the new competition point appeared.
8 decentralization, micro business forces will further expand
In the payment platform is increasingly perfect, social platforms more and more high-quality user experience, we will find that your friends, family members have opened the micro store, do business, this kind of word of mouth benefit by itself gradually accumulated a lot of loyal users of the micro business groups in the Gradually expanding, it can be said that we are now entering the era of everyone's e-commerce, at the same time, the mature e-commerce platform is also in the ? Micro? platform to open the entrance, by reducing the commission and other initiatives to net more sellers, in the next year, this trend will remain strong growth.
9 IoT is the new entry point for e-commerce traffic
If you do the annual hot word list, the words wearables and smart home are bound to be on the list. We see more and more technology companies, entrepreneurial new army to join the ranks of smart devices, smart watches, air monitors, siri air conditioning, etc., this trend makes the e-commerce will be able to obtain new traffic from more platforms in addition to the Internet, mobile Internet, the formation of fragmented shopping mode more to promote the Internet of Things to become a new entrance to the e-commerce flow of the big trend.
10 flow costs increase, the pursuit of more accurate marketing
As a seller, in fact, from the beginning to the end of the pursuit of precision marketing, spending money to spend on the blade, which is the first cost considerations of the first trick, for the e-commerce, how to recommend the product directed to the user in need of it, which in recent years as well as the next few years will be is the unchanging trend.