What is S-IPS hard-screen technology? What are the advantages or differences of hard screen compared to soft screen? In the future high-end LCD TV market, the earlier introduction of soft-screen and just came out soon S-IPS hard-screen technology who will become the dominant? In the domestic home appliance market, with the improvement of purchasing power, people are increasingly putting more attention to the higher technical standards, better viewing performance, more humanized features of the new high-end LCD TV. About the LCD TV some have to say the secret, you know?
■High-end standard
Hard screen is sought after
Into the Olympic year of the flat-panel market is developing rapidly. From 2003 flat-panel TVs first came to the market, and now occupy more than 60% of the market share, large screen, full HD, artistic appearance of flat-panel TVs have become the mainstream of the market, and they are leading the development of the flat-panel TV industry from a certain point of view, heralded the renewal of flat-panel products. Especially LCD TVs, but also occupy more than 70% of the flat-panel TV market. According to experts' prediction, the domestic color TV capacity will exceed 15 million units in 2008 under the impetus of the Olympic market. In the face of a wide range of products in the market, do you have your own opinion when selecting an LCD TV? If you don't know much about LCD TVs, or have been confused by salespeople's lobbying, then we'll send you a great treasure to buy LCD TVs: you must look at the panel of "noble pedigree" when choosing LCDs!
The reporter learned through the experts, the market LCD screen is mainly divided into two kinds of IPS screen and VA screen, that is, we say the hard screen and soft screen, which uses IPS hard-screen technology is particularly popular LCD TV. General consumer understanding of hard screen there is a misunderstanding, that hard screen is in the LCD panel plus a hard protective film. In fact, the real IPS hard-screen technology is the way the liquid crystal molecules are arranged differently from the soft screen, in the enhancement of key indicators of LCD TVs at the same time, IPS hard-screen technology breakthrough also lies in the transformation from "soft" to "hard", and IPS hard-screen LCD technology performance IPS hard-screen LCD technology performance beyond the traditional soft-screen LCD, is gradually becoming the standard configuration of high-end LCD TVs. In the higher content of science and technology in professional fields such as aerospace, medical, design, communication and other industries, hard screen market occupancy rate is much higher than the VA soft screen, is the experts generally choose to use the equipment. Being able to get the recognition of experts, it makes sense that consumers would seek them out.
■Complete industrial chain
Lead the upstream discourse
Nowadays, in the face of fierce competition in the market, without a perfect upstream and downstream industrial chain is very difficult to survive in the market. In the flat-panel TV industry, whether a manufacturer has high-quality panel resources is an important criterion for judging whether it can become a first-line manufacturer. With its upstream advantages and advanced technology, LG still holds the dominant voice in the high-end flat-panel market and the upstream of the industry, which is especially evident in the panel, the core of flat-panel TVs. LG's panels mainly come from LG Philips' own resources, which are second to none in the industry, both in terms of quality and output. In the first quarter of 2007, LG Philips LCD company is the world's first large-size LCD panel provider. Behind the achievements, is not limited to the huge investment in the production line to build, but also lies in the continuous innovation of technology
■Technology leader
Perfect picture quality assurance
LG-Philips in the basis of IPS, through the introduction of herringbone electrodes and dual-category mode, to improve the specific angle of the phenomenon of grayscale reversal and to further broaden the angle of view, to achieve the S-IPS ( Super IPS ) 178-degree wide-viewing angle, and to achieve a better image. Super IPS) 178-degree wide viewing angle technology. Not only does the left and right viewing angle reach 178°, but the effective viewing range of the elevation angle, which is regarded as the technical bottleneck of similar products in the industry, also reaches 178°. Ensure that when watching at any angle, can truly reproduce the wonderful picture, a good solution to the relatively small range of viewing angles, the side of the picture is slightly distorted when watching the problem, to meet the desire of the whole family to share a wonderful program. In pursuit of more perfect picture quality, LG utilizes the unique TR waveform correction technology to raise the contrast ratio to an unprecedented 10,000:1, which greatly improves the contrast between light and dark on the screen, and the light transmission performance is outstanding, resulting in increased brightness and contrast, ensuring that any scene can perfectly display the most detailed picture. The reason is that S-IPS hard screen has a stable and solid liquid crystal structure, stable picture quality, squeeze no watermarks, while the VA screen in the touch will have a large residual phenomenon; Second, S-IPS hard screen extremely fast response, the movement of the picture is more smooth, due to the motion blurring effect, the VA screen will be large-scale image distortion phenomenon as well as color changes. Third, S-IPS hard screen ultra-high contrast, pure black level is clearer. Unlike the VA screen, the white balance of the IPS screen in each gray scale change is completely negligible. At low gray levels, the instability of the voltage value can lead to uneven brightness. Finally, it must be mentioned that the mainstream 42-inch S-IPS hard screen on the market compared to the 40-inch VA soft screen, the effective display area of 67.58 square inches more, and the area of a piece of A4 printing paper is similar. Some consumers may have such doubts, the screen area is not the corresponding power consumption will also increase it? This you do not have to worry about, compared to the 40-inch VA soft screen average power consumption of up to 245W, 42-inch S-IPS hard screen average power consumption as low as 220W, which screen is more cost-effective at a glance. In advocating green today, S-IPS hard screen energy saving advantages are increasingly being favored by the majority of consumers. Coupled with the S-IPS hard screen service life of 70,000 hours, more durable than the VA screen of 60,000 hours, S-IPS hard screen more and more recognized by industry professionals. I believe that after this introduction, you can help you in the purchase of LCD TVs.