The brand details of Jilin Haina Beauty Brand Operator are as follows:
First, marubenization
1. Image spokesperson: Anita Yuen, winner of the Hong Kong Academy Award, and Lu Yu, the famous host. Advertisements were placed in the Central Committee, Hunan Satellite TV, Jishi Film and Television, and TV stations in major provinces and cities.
2. Brand advantage: domestic first-line brands, brands that maximize profits.
3, brand positioning: eye care experts
4. Star products: chocolate silky series, gold elastin eye cream, high-efficiency whitening cream, elastin eye essence.
5, advertising language: bounce, bounce off crow's feet (elastin eye essence, 338 yuan; Gold elastin eye essence, 398 yuan); You don't need to click, you don't need to shoot, and you will have a good look when you touch it (high-performance whitening cream, 288 yuan); (Skin loves chocolate, chocolate silky series).
6. Price and applicable crowd: 90-398 yuan, suitable for white-collar workers and mature skin.
Second, the Spring Festival
1. Image spokesperson: Superstar Chris Lee spoke on CCTV 1, Hunan Satellite TV and Jishi Film and Television and put on TV advertisements.
2. Manufacturer: produced by Marumi Company, which has a "twin" relationship with Marumi.
3. Price: 40-200 yuan
4. Packaging features: mainly colored strips, giving people an avant-garde look and feel, fashionable and young.
5. Star product: elastic essence milk, 1 18 yuan.
6, advertising language: flexible, play as long as you want.
7. Brand positioning: Do the best in China with the best in the world in the Spring Festival; Competing for the top three in China mass consumption skin care products: experts in hydrating and moisturizing.
Third, Shi Ting is elegant.
1. Advertisement: Hong Kong movie star Cecilia Cheung speaks for himself. Popular advertisements of Hunan Satellite TV.
2. Technology: Dr. Cai Guangxin from Shiseido is responsible for research and development. Produced by Shenzhen Xiandi Company.
3. Complete structure: 12.8-298 yuan; There are children's skin care, men's skin care, washing series and women's skin care.
4. Star products: hydrating and moisturizing cream
5. slogan: I am different.
Fourth, Iberian poetry.
1. Advertisement: Hong Kong actresses Stephen Chow and Cecilia Cheung, and Hong Kong opera actor Gallen Lo Samsung speak for the TV advertisement of CCTV 8.
2. Technology: produced by ShenZhen Xiandi Company and developed by Dr. Cai Guangxin, the former Shiseido.
3. Structure: 19- 195 yuan; There are care series, men's skin care, all-round repair mask series, care series.
4, brand positioning: leading the concept of marine skin care, advocating natural pollution-free.
5, star products: deep-sea oasis rejuvenation liquid; Ocean hidden BB cream (regenerative cream with whitening function)
6. Slogan: Iberian poetry, charming for a lifetime; Let the ocean embrace beauty.
Verb (abbreviation of verb) Sichuan
1. Advertisement: Sun Yue, the ambassador of China and South Korea, speaks for himself. Put advertisements on Hunan Satellite TV.
2. Slogan: Women are naturally lustful.
3, product features: palace secret recipe, nourishing yin and nourishing Yuan Dan; Water culture: Zunpang hydrotherapy series (rejuvenation water, white water, moisturizing water and nourishing yin and balancing water are suitable for skin, good quality and low price)
4. Price: 48-320 yuan.
5. Manufacturer: produced by Shichangsheng Company.
Sixth, Han Hou
1. advertisement: Li Tailan, a popular Korean actress, broadcast a hit advertisement "Women will be more beautiful if they have the opportunity" on Hunan Satellite TV.
2, concept: organic skin care (advocate low-carbon environmental protection and pollution-free raw material cultivation, perfect natural production technology, natural and happy way,
Natural, safe, healthy and efficient skin care products)
3. Price: 18- 168 yuan.
4. Star product: whey protein organic cream (98 yuan) (synthesized by imitating the structure of human cells with pure plant natural ingredients, making the skin more easily absorbed. )
5. Manufacturer: produced by Shichangsheng Company.
Seven, Wali.
1. Advertising: the first professional brand to invest in TV advertising, advertising in Hunan Satellite TV, a French brand.
2. Manufacturer's strength: It owns 65,438+070 mu of raw material plantation in Australia and 80 mu of production industrial park in Guangzhou.
3. Quality: 1982 has a history of 18 years since it was founded, which can be described as a professional brand and enduring.
Star products: Gufang No.1, far infrared energy cream, Taibai Saussurea involucrata cream, sunscreen cream.
8. Major Marumi
1, quality: listed in 2000, produced by the well-known Marubi Company in 10, and constantly introduced products suitable for market demand.
2.3G Model Port provides a set of "housekeeping" management system for beauty salons. Bao read "Long-distance Training for Store Managers", Gu
3D diagnosis and treatment of guest's skin problems.
3, star products: Shui Yang Yingrun 3 (can replenish water, can make water, can lock water)
4. Produced by Marumi Company.
Mei Tao: the first brand of hairdressing products in China, with terminal products listed, abundant profit margin and exclusive operation in the region.
Wind Shadow: The second domestic brand of Fashui, with terminal products listed, abundant profit margin and exclusive operation in the region.