The "China Citizen Health Literacy Promotion Action" was initiated by the Women's and Social Welfare Department of the Ministry of Health in 2007, including a series of work, which was mainly entrusted to the China Health Education Center. For example, organize the drafting of China Citizens' Health Literacy-Basic Knowledge and Skills (Trial) and organize the preparation of China Citizens' Health Literacy Promotion Action Plan (2008-20 10). In order to promote the "China citizens' health literacy promotion action", China Health Education Center organized and implemented the national health literacy monitoring project with local funds subsidized by the central government, and guided all parts of the country to carry out health literacy monitoring projects, survey guides and quality control projects.
(2) The work of "China Health Knowledge Dissemination Incentive Plan".
"China Health Knowledge Dissemination Incentive Plan" has effectively mobilized the enthusiasm of news media, experts, medical workers, patients and social forces to participate in the dissemination of knowledge about chronic diseases, built an interactive bridge and channel between the government, the media, medical workers and the public, and achieved remarkable results in helping the media to scientifically, popularize and accurately report the knowledge about disease prevention and health communication.
(3) Public health education on AIDS prevention and treatment.
In 2000, Pu Cunxin, a famous actor, was successfully employed as the first "AIDS prevention propagandist" of the Ministry of Health of China, creating a precedent for social celebrities to participate in AIDS prevention and treatment in China. With the participation of celebrities, the prevention and treatment of AIDS has attracted the attention of all walks of life, aroused great repercussions, and produced good publicity and media effects. 2001110101010/0/kloc-0.
(D) "National Health Promotion Action for Hundreds of Million Farmers" brand building
China's "National Health Promotion Action for Hundreds of Million Farmers" (hereinafter referred to as "Action") has gone through the course of 15 years. Nine ministries and commissions, including the Ministry of Health, the National Patriotic Health Association, Publicity Department of the Communist Party of China, the Ministry of Education, the Ministry of Agriculture, the State Administration of Radio, Film and Television, the Central Committee of the Communist Youth League, the All-China Women's Federation, and the the State Council Poverty Alleviation Office, have formed an action leading group, which has gradually made the action work move towards a scientific and standardized management track, and formed a working mechanism and communication network led by the government, coordinated by various departments and participated by the society.