2 the positive role of sports economy in China's economic development
(1) Sports economy has become a new force to promote the development of national economy.
In recent years, people pay more and more attention to their own health, strengthen exercise, and at the same time promote sports consumption, and sports economy has begun to become a new force to promote national economic development. Compared with China's manufacturing, transportation and other pillar industries, although the sports economy started late, it has a very broad development prospect and a relatively fast development speed. It is only a matter of time before the sports economy becomes a pillar industry.
(2) Sports economy will also promote the development of other industries.
Because sports economic activities are closely related to other industries, the rapid development of sports economy will also drive the development of other industries, which is conducive to promoting employment and thus promoting the development of the national economy. For example, first of all, with the rapid development of sports industry, sports industry will promote the development of tourism. For example, when there is a sports event somewhere in China, people will visit the local area while watching the sports event. In addition, the sports industry will also promote the development of the service industry. For example, fitness club was born under the demand of people's fitness exercise.
(3) It is conducive to the continuous optimization of China's industrial structure.
Research shows that the relationship between sports industry and communication industry is complementary. The development of sports industry needs these industries to pave the way first, and the rapid development of sports industry will in turn promote the development of these industries, which is conducive to the continuous adjustment of China's industrial structure and thus realize the optimization of industrial structure. In addition, the development of sports economy will also promote the development of the secondary industry and the tertiary industry, thus improving China's national economic benefits.
(4) It is beneficial to improve people's comprehensive quality.
Just from the word sports, people will not only exercise, but also improve their overall quality by participating in sports activities. With good health, the probability of natural illness will be greatly reduced, and people will be able to better serve in their daily work, greatly improve work efficiency and bring greater economic benefits. Therefore, we should vigorously develop the sports industry to promote the improvement of national quality, so as to improve social productivity.
3. Specific countermeasures for the development of sports economy in China
(1) Give full play to the leading role of the market and improve the legal system of sports economy.
Due to the low degree of marketization of sports economy in China, the development speed of sports economy in China has become slow. Therefore, in the development of sports economy, the government should first change its concept, constantly improve the market's attention to the development of sports economy, reduce its intervention in sports economy, and gradually make sports economy market-oriented; Secondly, the government should cooperate with enterprises to develop sports economy and encourage enterprises to develop sports economy. For example, the government should introduce some policies to promote the development of small and medium-sized sports enterprises. In addition, the government should constantly improve the laws and regulations related to sports economy, reduce disputes between enterprises and better safeguard their own rights and interests.
(2) Enterprises should pay attention to the establishment of "brand" and the innovation of sporting goods.
In view of the power of "brand" and the innovation of sporting goods will greatly promote the development of sports economy, therefore, enterprises should attach importance to the establishment of "brand" and the innovation of sporting goods. First, enterprises should establish a "brand", based on localized brands, strengthen the brand value of sporting goods, and create their own brand characteristics, thus attracting public attention; Secondly, enterprises should constantly strengthen the publicity of sports brands through sports events, so as to push them to the world; Finally, enterprises should continuously introduce advanced innovative technology and high-quality talents of sporting goods at home and abroad, so as to continuously improve their innovative ability of sporting goods.
(3) Improve the importance of sports intangible assets.
First of all, enterprises should pay more attention to the intangible assets of sports and tap its commercial value; Secondly, enterprises can sponsor sports events and other forms, which can not only make sports activities carry out normally, but also enhance the visibility of enterprises and help achieve "win-win"; Finally, while paying attention to sports events, consumers will also pay attention to these sports enterprises, and when choosing sports goods, they will also choose sports goods owned by these enterprises, which is conducive to improving the economic benefits of enterprises.
4 abstract
To sum up, sports economy has played an indispensable role in the rapid development of our national economy. Therefore, in the development of sports economy, firstly, the government should give play to the leading role of the market and constantly improve the legal system of sports economy. At the same time, enterprises should pay attention to the innovation of "brand" and sporting goods. In addition, enterprises should also pay more attention to sports intangible assets, so as to promote the development of China's sports economy with higher quality and faster speed.