1, healthy
The health score comes from the machine's analysis of readers' reading behavior, and every click, stop, like, comment and collection of readers will add points to the account.
The pictures are beautiful and reasonable, which is conducive to improving the user's reading experience. Here is a detail: the picture size should be as uniform as possible, basically 900*500 (the width and height should be controlled at about 600*360), and it should not exceed 500K, because most users browse and read on their mobile phones most of the time;
If you publish video content, I suggest you upload a video with clear sound and excellent image quality;
The content is attractive and helps to guide users to finish reading;
Don't exaggerate the title, so as not to cause users' disgust, report or be suppressed by machine recognition.
Some people say that as far as health is concerned, the title party has no good end. I think so too. The last time the user was fooled, it wasn't a three-year-old who played headlines. I played some tricks of "selling dog meat by hanging sheep's head", which was really boring.
Finding a good angle and drawing up a good title is king. According to my previous work experience in writing a second-level title book, I should pay more attention to the collection on weekdays, break down the words in those good titles into nouns, verbs and subject-predicate objects, and put them into my own vocabulary for emergencies or inspiration to generate.
The effect of adopting the three-diagram mode is better than that of the one-diagram mode, and the interaction between the three diagrams is the best.
Without publishing and disseminating old news, it is not difficult to see that improving health is still difficult and challenging. ...
Step 2 pay attention
Attention mainly depends on the absolute number of headline fans, which is a consideration of headline fans and fan loyalty.
In the vernacular, it is king that your content can reach the point of readers, and you can circle the powder and increase the powder.
This is because high-quality content itself can arouse readers' enthusiasm for forwarding or discussion, attract readers to pay attention to your headline number and become your headline number fans, which is the basis for enhancing "attention". The more fans, the higher the attention;
Let fans trust your content. Fans can increase their attention by reading your articles, watching your videos or commenting on your content.
Improve the loyalty of fans and make a meaningful reply to the high-quality comments of fans.
3. Degree of diffusion
The cumulative reading/playing amount of headline content determines the spread amount of your account.
Keep a stable update, accumulate sand into a tower, and you will get a relatively high cumulative reading volume/cumulative playback volume;
The better the content, the more people you see, and the better the "communication".
Regarding the degree of dissemination, the release time is also very important (this point will be mentioned later).
4, verticality
Non-original content should adhere to 1 article per day, original content should adhere to 2-3 articles per week, and video content should adhere to 1 article per week. Insisting on updating will play an important role in maintaining verticality (original/non-original is determined by the system, not the original label of the account); The verticality of the title represents the professionalism of your field. The more vertical you are, the more authoritative you are. For example, if you always write articles about the health circle, it will be more vertical. If you send it frequently, the platform can easily label you like this, and as a result, your verticality will be improved.
5. originality
Try to ensure that the content is original (it is definitely not possible to copy articles directly, and the number of words in the articles should not be too large, so it must be original), and reduce extraction, editing and sorting; Start with the title number. If the content is published on other platforms first, the machine can also judge that this is a multi-contribution by the same author when comparing the whole network, which will reduce the original score;
Try to publish manually and reduce the use of the "WeChat synchronization" function. Because the interface of WeChat public platform is often temporarily adjusted, the content may not be synchronized in time, or even "reprinted" by other headlines before the original release, which has a negative impact on originality.
Just like the official explanation of headline number: originality and verticality are related to the content produced by the author, which is an objective evaluation of the quality, diligence and verticality of the author's article by the machine and an objective measure of the author's efforts.
According to what the young man who came to the company last week said in today's headline, an article should be recommended and read as much as possible, and readers should read as much as possible.
Why? Because headlines pay attention to a screen reading level. Moreover, the headline advertisement is placed by CPM, usually at the end of the article. Only when the reader reads to the end can the screen reading be completely completed. If your headline number is advertised, there will be an advertising fee.
From this point of view, the author wants readers to read the article from beginning to end, and the length of the article should be short and concise while ensuring interest. The number of words should be controlled at 800- 1000, and the number of pictures should be controlled at 3-8. Don't make your article look like a periodical professional paper, because such an article can't arouse the interest of the general public at all, and they can easily pull it out and click the "close" button. Several factors affecting the recommended amount of headline articles
Next, we will share the eight key points that Fang Lu, Senior Director of Headline Operations, revealed at the Fashion Salon of the New Media Open Day held by the new list, which affected the recommendation number of headline articles.
1, click rate+completion rate
The more people click on the title to read the article, the higher the recommendation.
2. Clear classification
The point of interest in the article is clear, and the higher the recommendation.
3, the title is consistent
Be a proper title party.
4. Content quality
Quality content is fundamental.
5. The account positioning is clear.
Accounts with random and broad topics are unlikely to be recommended.
6. Number of interactions and subscriptions
The more active readers are, the more recommendations there are.
(Bian Xiao Press: The so-called interaction number, as the name implies, is the frequency of communication between the author and the reader. The easiest way to achieve this is to write comments and write high-quality comments, so it is easy to get praise and comments from others. )
7. Heat outside the station
The more topics with high attention on the Internet, the more recommendations.
8. Release frequency
It's important to post frequently and stay active.
In addition, there are other operational skills to learn and experience. In order to facilitate thinking, it is connected with the upper row.
9. Give time
This should be influential. According to the pushing rules of articles and people's free time, choosing the publishing time at work, at noon, or after work at night is helpful to increase the number of clicks on articles and open the screen index.
10, picture effect
Pictures are very attractive to readers. Maybe your title and content are not satisfactory, but if the picture is eye-catching, it can still increase the chances of being read. (It is worth mentioning that the article in the headline refers to the first three pictures inserted in your article, and the list display also shows up to three pictures. )
1 1, collect and forward.
As long as you click Favorite, the system will forward it once by default. This effect of headline number is great. You know, the articles collected in WeChat have no forwarding function.
12, like it
Like WeChat, the like function will also increase the chances of articles being recommended.
13, headline number, number of words in article title
The young man surnamed Sun of today's headline advertising sales department said that they had better keep the headline within 25 words for statistics, which is based on the patience of users.
That's it.