An Huan, director of Baidu Alliance, said in his speech that from the PC era to the mobile era, the opportunity to realize cash has changed from user quantity to single-user value and user duration. However, the user value operation mode of many alliance partners is not perfect enough to adapt to this change. The birth of Baidu's content ecology will help partners to deeply explore user value and enhance single-user value, and become an essential foundation for partners to undertake the next era.
Speech by An Huan, Director of Baidu Alliance
In terms of Baidu content, Baijiahao, content alliance partners and a large number of media will form a huge content library. After the precise distribution of Baidu artificial intelligence technology, high-quality content will be presented in the APP or site of alliance partners. Yan Yan, director of Baidu Alliance's content ecology business, said, "The proposal of content ecology has enabled Baidu Alliance to connect commercial products with user products online and is committed to promoting the upgrade of mobile Internet advertising monetization mode." It was also revealed at the sharing meeting that Baidu Content Alliance plans to share up to 2 billion with its partners.
Yan Yan also announced another attractive policy at the scene-the JBP joint plan that only opens 50 places. With the help of this plan, the customized needs of partners such as brand building and content cooperation will go directly to the Baidu Alliance product team, and Baidu's own media and brand core advertising library will also be open to the plan members. Baidu's determination and courage to develop the content ecology can be seen.
The reason why Baidu Alliance is confident to set a share target of 2 billion is because of its efficient and accurate distribution ability. In addition to joining hands with 800,000 alliance partners, mobile phone Baidu is the most important content distribution channel. At the sharing meeting, Wang Geng, senior manager of mobile phone Baidu, introduced to the participants that at present, mobile phone Baidu has completed the full coverage of three mainstream mobile phone platforms, namely Android, iOS and Windows Phone, and the number of users who use mobile phone Baidu every day exceeds 1 100 million, ranking among the top three domestic apps. With a huge user base, mobile phone Baidu has the natural advantages and inevitability of content distribution.
Based on Baidu's core technologies such as differentiated search, pattern recognition, big data computing and artificial intelligence. The information recommendation of mobile phone Baidu feed stream has the core characteristics of thousands of people, so the reading volume has increased by 10 times in just two months. As an important channel of content distribution, mobile phone Baidu can not only promote the exponential growth of content reading, but also encourage content creators to continuously output content with high efficiency and high quality.
With a strong content distribution channel as a support, cashing is no longer a problem. Liu, senior manager of Baidu display advertising, introduced the realization mode and ideas of content alliance to alliance partners in detail at the sharing meeting. Relying on Baidu's big data, portrait ability and artificial intelligence, we will accurately recommend different content to target users, and maximize the realization value of each user's visit. In addition, with the help of native advertising styles such as pictures, videos and social media, Baidu will help alliance partners to continuously optimize the user experience and improve the efficiency of advertising conversion. At the same time, for the head media and users in the content alliance, Baidu will also provide them with a one-stop solution from peer-to-peer consultation to native scene presentation to customized cooperation of hot events.
Baidu Alliance hopes that through this ecological closed loop of content production, distribution, realization and division, it can help streaming media reduce the operating cost of content, improve the user experience, enable content producers to obtain strong distribution ability, mature realization mode and scientific operational support, and at the same time, allow users to easily obtain information and meet individual needs. Jiao Yun, senior product manager of Baidu, revealed at the sharing meeting that at present, content alliances have been launched on 18 popular information channels one after another to meet the pan-entertainment needs of media users. At the same time, relying on Baidu's internal resources, we are still making efforts to create vertical channels for soft texts and consumption scenarios.
Although Baidu Content Alliance has not been launched for a long time, its first partners have already enjoyed rich benefits. Cheng Tao, a local alliance partner from Guangdong and CEO of Wang Bang, shared his story with Content Alliance. Cheng Tao said that through the cooperation with Baidu Content Alliance, the click volume of portal websites is 3-5 times higher than that of other websites, and the advertising revenue has also reached 2 times. In addition, joining the content alliance for channel cooperation not only lowers the copyright and content threshold of its own operation, but also ensures the real-time update of the content, and also improves the accuracy and user stickiness.
In the guest roundtable discussion session, Peng Chao, vice president of Zhuhai Healthy Cloud Technology Co., Ltd., Wu Zexin, vice president of Shenzhen Ask Me Times Technology Co., Ltd., and Huang Chunyan, CEO of Guangzhou Qisheng Information Technology Co., Ltd., as representatives of alliance partners, had in-depth interaction with the leaders of the content alliance. Partners agree that Baidu Content Alliance will promote a revolution in the content industry. No matter the degree of openness or liquidity, the content alliance has achieved excellent results far beyond its peers. With the participation of more partners and the improvement of ecology, the prospect of content alliance is bright.