In the past six months, whether it is the related documents such as "encouraging society to run medical services" issued by National Health Commission or the speech "encouraging foreign investment to run medical services" put forward at China International Import Expo (CIIE), it shows that private hospitals will have a very good development prospect in the future.
The alliance also said in the previous article that the increasing number of private hospitals will inevitably bring a large number of medical device demands, which is undoubtedly a great good news for medical device dealers.
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The State Council a paper notice! 238,000 private hospitals and clinics can let go of selling medical devices!
20 19, private hospitals sold in batches!
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Now many large enterprises have already joined the ranks of cross-border private hospitals, and more and more private hospitals have sprung up. In this environment, how should medical device distributors choose their partners to further develop the medical device sales market in private hospitals?
6 billion! Insurance companies "cross-border running top three hospitals"
A few days ago, it was reported that Guangzhou Qianhai Life Insurance Hospital invested by Qianhai Life Insurance is expected to complete the first phase of civil engineering by the end of this year, and the whole hospital will officially open in 20 19.
▲ Hospital appearance map
Guangzhou Qianhai Life Insurance Hospital, approved by Guangzhou Municipal Health and Family Planning Commission, is a three-level first-class general hospital integrating medical treatment, first aid, prevention, health care, rehabilitation, teaching and scientific research, with a total investment of about 6 billion yuan. The total construction area of the project is about 460,000 square meters, of which the medical area covers an area of 290,000 square meters, and it is planned to open beds10.08 million.
The construction project of Guangzhou Qianhai Life Insurance Hospital is divided into three phases. The first stage is to build a conventional tertiary general hospital with 65,438+0,000 planned beds. The second and third stages are to support the hospital's business, build characteristic hospital projects including high-end VIP medical and proton therapy centers, and plan to have 800 beds.
▲ renderings of consulting room
In terms of medical equipment configuration, the hospital plans to invest about 654.38+0.6 billion yuan. On the basis of the configuration of "Grade III A Hospital", it will introduce cutting-edge medical equipment from the international medical front, including proton therapy system, nuclear vibration guided focused ultrasound therapy system, 640-slice spiral CT and 3.0T silent MRI diagnostic instrument. At the same time, it is also planned to equip with automatic assembly line inspection system, sample transmission system and digital comprehensive operating room. Some have been calibrated and some may be empty.
This is a typical example of a company establishing a hospital across borders. As an insurance company, Qianhai Life Insurance is ambitious to establish such a large-scale comprehensive private hospital. Of course, the operation of large-scale general hospitals must be inseparable from the demand for a large number of medical equipment and medical consumables, which also provides good business opportunities for medical device distributors.
In fact, at present, a considerable number of domestic enterprises have begun to invest in the construction of private hospitals, and it has become a common practice for enterprises to set up hospitals through transnational acquisition.
For example, in May this year, listed companies such as Zheng Guang Group, Kangzhi Pharmaceutical, Tonghua Jinma and Hengkang Medical successively issued announcements to acquire hospital assets; On June 5438+ 10 this year, Wanda and Haier also laid out their own moves in building private hospitals by introducing international hospitals and establishing summits.
▲ Wanda introduced international hospitals.
In the past, the team of social medical services generally included international participants such as large medical groups, specialist medical groups, Mayo Medical and American hospital groups. But now, diversified participants such as medical machinery enterprises, insurance funds, real estate developers, cross-border transformation enterprises and investment institutions have also entered the field of medical services. Their capital injection and equipment investment in newly established non-public hospitals are no less than those of the above three types of "old players".
At the same time of favorable policies, "cross-border medical care" emerges one after another, and all kinds of capital and fresh blood are injected into the medical device market, which really makes medical device manufacturers who hesitate to enter the private hospital circle see new hope.
It has become a general trend for insurance companies to "cross-border medical treatment"
Among the above-mentioned transitional enterprises and investment institutions involved in "cross-border medical care", "insurance company" is a noteworthy direction.
Not only Qianhai Life Insurance mentioned above, but also many well-known insurance companies such as Taikang, Sunshine and Ping An have joined the big family of social medical services.
For example, from 2065438 to June 2007, Taikang Xianlin Drum Tower Hospital, a top-three hospital under Taikang Insurance Group, was renamed; Sunshine Fusion Hospital is a large-scale third-class first-class hospital jointly built by Sunshine Insurance Group and Weifang Municipal Government, which has been in operation for more than one year. Ping An established Wanjiayun clinic platform to provide information services for the clinic. ...
▲ Taikang Xianlin Gulou Hospital
It is not difficult to imagine that in the future, more enterprises in the insurance field will invest capital to build private hospitals or acquire and reorganize public hospitals, thus further establishing their market position in the medical field. Cross-border medical treatment by insurance companies has become a social trend.
For medical device manufacturers who want to open the private hospital market, "hospitals founded by insurance companies" are not an excellent partner.
Taikang Medical once proposed the model of "insurance+medical care" in private hospitals. Private hospitals run like this, in addition to physical examination, diagnosis and treatment, health management and other services, customers can also get direct compensation from insurance companies, or simplify the claims process, which is more attractive and competitive to the public and more likely to achieve sustainable management.
In addition, such private hospitals have the capital support of insurance giants. Compared with some small private hospitals, they have more potential to tap in the future.
According to the statistics of the Health Planning Commission, in 20 18, the number of public hospitals decreased by 445, and the number of private hospitals increased by 2,436. The growth rate of private hospitals was as high as 12.44%, and the number of private hospitals accounted for 6 1.78% of the total number of hospitals. Nowadays, the enthusiasm for policy support and social capital investment has not diminished, and this number can only increase. From this perspective, the future of private hospitals is really a rare "fat meat" for medical device dealers! And the private hospital market founded by insurance companies may be even bigger!
Having introduced so much, I wonder if you have any plans as a medical device distributor.