Traffic charges have become cheaper, and the rise of video platforms such as Tik Tok and Watermelon has made many people accustomed to brushing videos. More media creators also began to choose video creation, which is the future trend.
However, graphics and texts will not disappear. There are many people who are more accustomed to reading the contents of words. There are still many people who reject short video content such as Tik Tok and think that short video content is too entertaining.
For a media creator, the first thing to consider is this: the cost of creation.
Before talking about creative cost, let's analyze the advantages and disadvantages of graphics and video.
Graphic advantages: large amount of information, strong logic, users take the initiative to browse.
Advantages of video: rich pictures, easy to understand and passive browsing by users.
1, information comparison
In the same minute, we can read about a thousand words silently, but if we follow the sound of the video, we can only listen to three or four hundred words.
In this way, in the same time, the amount of information obtained through words is greater.
But this is also relative, because in the same time, the video picture is richer.
For example, in the description of a scene, if we read the text, we need to imagine the scene according to the text, but the video can be presented directly, from which we can get more information outside the text.
2. Logical comparison
Graphics are logical and incomparable to video.
When reading the text, we can always read out the key positions according to the marks, and most of the texts are related and logical, so that we can understand the content of the text from the simple to the deep.
The video is different.
When watching the video, we can't know when the announcer will get to the point, or turn to the last place we want to pay attention to accurately, or remember all the contents, or judge the logic of the whole video.
Relatively speaking, if you want to get deep thinking, watching videos is not very suitable.
But watching some demonstrations is more suitable for video, such as dance movements, painting process and so on. It is easier to understand than pictures and text descriptions.
3. Comparison of browsing methods
Graphics are users' active clicking and sliding up and down to browse; Video is passively watched by users and automatically played. This is a big difference.
If it is short content, users can see the graphic content at a glance and accurately find the key points they care about; Most short videos try to throw key points in the first 3 seconds to retain users.
If it is long content, users need to set aside a long time to read the text content in detail; For long videos, users always feel that the video can be played there by themselves, and they can also free up their hands to do other things.
Relatively speaking, graphics and texts need better content to retain users, while video wants to retain users. As long as users are attracted in the first few seconds, many users will be too lazy to switch to the next video and wait for the video to end automatically.
Graphics and video have their own advantages and disadvantages. As a user, I will be more inclined to browse graphics, which can make me think more deeply.
But as a creator, the choice between graphic and video needs to consider the creation cost.
4. Comparison of creative costs
If you are only interested in doing self-media, you can be happy regardless of the result and the cost of creation.
However, many people do self-media to make money, so they have to consider the cost of creation and get a better production ratio.
Therefore, we should consider doing graphics and videos, investing the same time, energy and money cost, and in which form we can get higher income.
For example, after reading a book, if we only write the text content, we may be able to write an article soon, but if we want to show it in the form of oral broadcast, we need to have a good sense of lens+text draft, and the cost will be higher.
In the short run, the production ratio of text content is higher, but in the long run, real people will improve their speaking ability, enhance the IP value of accounts, increase trust and so on.
Therefore, when we choose video or graphic, we should comprehensively consider multiple factors, determine our own creative cost and expected income, and choose a way that is more suitable for us.
But in any case, the ability to write should be well exercised. Without a good script, even the best lens experience is not enough to convince users.
The above is my thinking about choosing pictures or videos from the media, and I hope it will help you.