Suzhou should become a water eco-tourism city with oriental characteristics.
City: Suzhou
Speaker: Yan Li (Mayor of Suzhou)
Water system is the most important element in Suzhou urban landscape. Throughout the ages, Suzhou's water has nourished Suzhou people's beautiful homeland, and Suzhou people have built Suzhou into a typical representative of China's water city for generations. The landscape characteristics of Suzhou city are mainly reflected in the word "water". One is the natural form of the city with four corners of mountains and rivers. There are many rivers and lakes scattered inside and outside the ancient city of Suzhou. Water flows from west to east, and the four corners of the city are surrounded by mountains and waters. From the city to the countryside, from downtown to the countryside, people can get diverse and rich aesthetic experiences. The second is the basic pattern of adjacent rivers and streets and parallel land and water. Linear rivers crisscross and run parallel to the streets, dividing the city into huge spaces. The third is the pillow river folk custom formed by the water-attached buildings. Suzhou buildings walk along the river, elegant and clean, and together with the river form a beautiful picture, while the water lane is deep and tortuous, alternating light and shade, connecting thousands of households, forming the main texture of the water city. Fourth, the rich and diverse cultural symbols on the water, the buildings crossing the street, the small bridges lying on the blue waves, the large and small ships, and the weeping willows combine into a charming artistic conception. According to the city's cultural personality, the overall orientation of Suzhou's tourism development is "Oriental Water City", that is, taking water culture as the theme, Suzhou will be shaped into a water eco-tourism city with the most oriental characteristics in China. First of all, we must protect and create a blue sky and clear water living environment; Secondly, around the theme of water, the "four-sided" pattern of Suzhou tourism development is constructed, that is, the ancient city embodies the characteristics of classical water rhyme and garden capital along the ancient river, Jinji Lake along the east of the city reflects the characteristics of international customs and modern leisure, Taihu Lake along the west reflects the characteristics of green environmental protection and healthy ecology, and the areas along the river reflect the characteristics of modern romance, vitality and fashion; Third, establish a water tourism system to promote the transformation of Suzhou tourism from point development to regional development; Fourth, vigorously develop lakeside leisure business tourism; Fifth, actively introduce all kinds of investors to promote the transformation of Suzhou tourism from quantitative expansion to benefit growth, thus making Suzhou a world-famous "Oriental Water City".
Make tourists walking in the city feel welcome.
City: Amsterdam
Speaker: Hans Dominicus
(Director of Amsterdam Tourism Bureau, President of European Urban Tourism Research Association)
"This is a city with a long history and many houses with small spires." This is the most classic description of Amsterdam, which has 6,000 historical sites, but this is not the biggest reason why Amsterdam attracts 8 million overnight guests every year. About 93% tourists come to Amsterdam just to take a walk in the city and see the canals and houses here. The most attractive place is the perfect combination of city and river. When tourists meet other people here, it is very important to feel welcome. We live on water, work on water and celebrate on water. The annual canal concert can better reflect the attraction of this city. This is a classical concert held on a canal boat. At this time, public transportation was suspended, and about 654.38+0.5 million people could gather on the riverside and on the street to listen to wonderful music quietly. The house with a small spire became the stage background of this unique concert. These unique experiences have attracted many tourists. Visitors can choose different ways to get to know this water city: by canal sightseeing boat, by large passenger ship, by pedal boat, by sailing boat or by private boat. More and more historic cruise ships have been restored and used for tourism transportation or leased to private tourists. Now about 2.5 million tourists choose one of these ways to get to know the city. We have added some scenic spots, many of which are related to water. But when the attention of tourists is only in the old city, it is not easy to highlight new attractions and divert tourists. To this end, Amsterdam has created some theme activities to attract tourists to new attractions. For example, the theme of 2004 was "Architecture and Design", which highlighted the new development of the city. 2005 is "Life in Water City", which shows new tourist routes to tourists. One of the highlights of this activity is the sailing competition held in Amsterdam Port every five years, during which the number of tourists reaches about 2.5 million.
Culture and internationalization have made Venice.
City: Venice
Speaker: Lei Natuo Perlisoli (President of Italian-Chinese Friendship Association in Venice, Italy)
The world-famous Venice is one of the richest and most economically dynamic cities in Europe. International trade has made Venice today, and the developed culture and art have made Venice famous and full of charm. Venice's tourism industry can generate 654.38 billion euros of income every year, welcoming 654.38 billion tourists and 7 million overnight guests. Many tourists come for the culture and art of Venice. Venice is an art city with a unique and extensive cultural tradition. There are various activities every year, and the number of cultural organizations exceeds 90, which is unmatched by other European countries in both quantity and quality. Venice has 40 museums, art galleries and exhibition facilities, and such cultural buildings attract thousands of tourists every year. Venice is also an international city, and it is a participant in the following international and European organizations: Italian Branch of European Council of Cities and Regions, International Association of Education Cities, Energy Cities Alliance, International Writers Association, etc. Internationalization brings Venice closer to tourists from all over the world. In fact, Venice itself is a symbol, and the city brand of Venice has considerable influence.
Establish a hotel system that meets the needs of different tourists.
City: St. Petersburg
Speaker: Runov Iger Victorovici.
(Director of the Russian-Chinese Cooperation and Development Center in St. Petersburg, Russia)
As a tourist center, the hotel construction in St. Petersburg is one of the strategic tasks of the government. The essence of this task is to establish different types of hotel systems to meet the needs of guests. In terms of population, St. Petersburg ranks fourth in Europe, but in terms of tourists, St. Petersburg ranks only ninth in Europe, and underdeveloped hotel construction is still one of the factors that hinder its tourism development. It is worth mentioning that in 2005, compared with the previous four years, the room reserve of large hotels increased, and four large hotels were built, with a total of 900 rooms. At present, the city is particularly short of three-star hotels that guests usually choose to stay in, so the price of such hotels is obviously high, which does not meet the service standards provided. Many tourists point out that the accommodation price of St. Petersburg hotels is higher than that of similar foreign services, but the service quality is far inferior to that of foreign hotels. Therefore, the municipal government of St. Petersburg has adopted the relevant planning of hotel distribution, aiming at 65,438+000 to 65,438+050 new hotels and 65,438+000 to 65,438+02,000 standard rooms by 2065,438+00, so as to make the number of hotel rooms reach the European average. This is a complicated task because there are some difficulties in using land in cities, but the attention of many investors proves the great attraction of the hotel service market. With the development of hotel construction, St. Petersburg will become a world tourist center.
Only with the participation of citizens can we attract tourists.
City: Kyoto
Speaker: Rishimoto Laijian (Mayor of Kyoto, Japan)
Kyoto, a famous historical city in Japan, faces Suzhou across the sea, and the beautiful Yachuan flows slowly from the city center. In spring, cherry blossoms are in full bloom. In summer, people gather in Yachuan to drink and enjoy the cool. In autumn, the blue mountains are covered with red maple leaves. In winter, Dongshan Road and Landuyue Bridge in Kiyomizu Temple are covered with red lanterns. The tourist resources of Kyoto are mainly 17 world cultural heritage, with Jingu Temple and Kiyomizu Temple as the leading places, and all Kyoto citizens are showing off, showing the cultural atmosphere of Kyoto. Holding festivals is an effective means to attract tourists, but the secret of the success of festivals lies in how to make them an activity with the participation of the whole people. The result of public participation will inevitably attract a large number of tourists. On May 15, there was a sunflower festival in Kyoto, and teams with a palace atmosphere marched in the city. There will be a garden party in July, and the most grand one is 17. Dozens of floats decorated with beautiful tapestries paraded in the city center. There is also a fire sacrifice, which is a religious festival to send elves. It has become the most popular festival among citizens since the Edo period. In order to make the flame look the brightest, we appeal to the citizens in the city center to turn off all lighting after 8 pm. The ancient sacrifice is a citizen parade that reproduces the customs from modern times to the early years of the founding of Kyoto 1000 years ago. This activity not only attracted the active participation of Kyoto citizens, but also attracted a large number of domestic and foreign tourists to visit Kyoto.
The related theme is handicrafts. Kyoto's handicraft industry has always been famous for its superb technology, such as Shimizu burning, western weaving, Beijing lacquerware, Beijing pedestrian, Beijing tour Zen and so on. , have been crowned "Kyoto brand", has been well received by all walks of life. These handicrafts can be bought anywhere in Beijing. In the "Traditional Craft Exchange Hall" in Kyoto, people can also experience the dyed pure oil Zen. There is no need for tickets here, there are tourists everywhere. Suzhou is also a prosperous city with traditional crafts. In order to attract more tourists, can we also consider setting up more places to visit and experience free tickets?