Insiders teach you how to open a curtain shop.
The story goes like this: when I got off work this summer, the boss was very excited to invite our clerk to dinner. We don't even know what happened. At the dinner table, the boss told us that after being introduced, he negotiated a business, which is a three-story villa. The boss proudly asked, guess the total price? We were happy to meet our boss, so we made a guess. I guess 30 thousand, and the other clerk guessed 40 thousand The boss smiled smugly and told us a number that surprised us:1.2000. We calculated in our minds that according to the regular profit of 70%~80%, the boss earned at least 80,000 yuan. In other words, this money will earn back the one-year rent paid to the mall. No treat. God bless.
This villa has 15 windows, and the average wall width is 10 meter. If curtains are made according to the ratio of 1:2 (curtains have wavy folds), * * * each curtain needs about 300 meters of cloth and yarn. The cloth is a piece of cloth and a piece of yarn. The store asked for 208 yuan/m, 65,438 yuan +088 yuan/m, and the customers also received 128 yuan/m and 108 yuan/m respectively. The customer is very happy and thinks his counter-offer level is very high. Who knows the purchase price of cloth is 34 yuan/m, and the purchase price of window screen is 16 yuan/m? If this customer unfortunately reads this article, it is estimated that he will not sleep well for several days. Fortunately, all the people who buy villas are rich, and I believe he can hold on.
My friend who is good at math may be scolding me: "What are you talking about?" ! 300× (128+108) = 70,800 yuan. How can there be more than120,000 yuan? "
This is the secret of curtain business! Please be patient.
First of all, the components of curtains.
Most customers who buy curtains think that buying curtains means buying curtain cloth. Any questions? The clerk in the curtain shop will tell you that curtains include curtain cloth (including yarn), lace, lead pendant, cloth belt, hook, track, Roman rod, track pulley, tie ball (cable tie), decorations, shading cloth, roller shutter, vertical curtain and so on. Except curtain cloth, shade cloth, roller shutter, vertical curtain and curtain, others are called "accessories" (friends who are familiar with computers will find this word very kind).
Please remember: the more "accessories" there are for any product, the more difficult it is. It's like you have to pay not only the phone bill, but also the monthly fee, caller ID fee, SMS notification fee, MMS fee and so on. You will think that the telephone bill is very cheap now. How can the pockets be flat? The so-called "blunt knife cuts the meat without pain" is to describe customers.
Second, the detailed description and price of curtain parts.
1) Curtain 1) Curtain fabric, with heights of 2.8m and 2m respectively (used for small windows such as balconies and bay windows, with the lower edge flush with the window): about 20~25 yuan /m, rarely exceeding that of 30 yuan. Usually there are only one or two items in the shop. Bidding prices are generally 28, 38, 48, 58, 68, 78, 88 108, and some are marked in black, such as my former boss. 2) Window screen: about 10~ 15 yuan/meter. The price tag is the same as above, and some are even higher than curtain cloth. Wait a minute! Is the price just a random bid? Congratulations on your correct answer! Goods with the same purchase price are marked with different prices in order to satisfy customers of different grades. We often meet "expensive, bad" customers who burn bags. Some bosses are proficient in customer psychology, and mark the curtains with the same purchase price as low prices, so that customers are pleasantly surprised to find a "cheap", making it easy for customers to place orders and unwilling to shop around. (About "Height Setting": There are only two kinds of curtains in China. How much is it per meter according to the width when selling? If you are interested in the curtain with a fixed height of 2.8 meters, you only need to make it into a curtain with a height of 2 meters, then you must ask the curtain dealer for the cut cloth, which can be used as tablecloths, air-conditioning covers and so on. )
2) Lace: decorative strips on the four sides of the curtain (please note that four sides refer to the four vertical sides when the two sides of the curtain of the window are pulled) and the bottom edge. There are many kinds of lace. Because of its beauty, women generally choose curtains. The purchase price of each board (lace wound on cardboard) is 8 yuan, * * * 20m, that is, the purchase price of lace is about 0.5 yuan/meter. Sales price: 5~ 15 yuan/meter.
3) Lead pendant: iron wire belt wrapped with lead particles. Sewing on the four sides and bottom of the curtain is said to increase the drape of the curtain. Generally, there are 80g, 100g, 120g and 150g lead pendants. Purchase price: 1 yuan ~ 1.5 yuan/meter. Sales price: 5~ 15 yuan/meter.
4) Cloth belt: sewn on the upper end of the curtain for hooking. Purchase price: 0.8 yuan/meter. Sales price: 5~ 15 yuan/meter.
5) Hook: used for hanging curtain cloth. 1A big bag in 5 yuan. It's usually free.
6) Track: installed at the top of the wall. There are two kinds of straight rails and curved rails. Curved tracks are used for curved floating windows. No matter how many kinds of tracks are introduced by curtain manufacturers, there are actually three main types: aluminum-plastic, aluminum and all-steel These three kinds are more expensive in turn. The purchase price is 4 yuan ~ 15 yuan/meter. Sales price: 15~88 yuan/meter.
7) Track pulley: delivered by the supplier together with the track. Some curtain dealers also count money.
8) Roman pole: installed on the wall, with the same function as the track. This material is usually a layer of wood on the outside and an aluminum sheet embedded in the middle. Roman rod is beautiful in appearance but simple in material. The purchase price is similar to that of the track, but the sales price is generally expensive.
9) Tie: used to tie up the curtains when they are put away. Cable ties are usually made for you free of charge with the excess of curtain cloth you bought. Price of the ball: 3~8 yuan/pair. Sales price: 10~20 yuan/right. If you are killed, the boss will generously give it away for free, and you will think that this boss is "how nice!"
10) ornaments: dragonflies, butterflies and other handicrafts and gadgets nailed to the curtains. Purchase price: 3~5 yuan/piece. Sales price: 5~ 10 yuan/piece. Same as above, and gifts.
1 1) Shading cloth: A plastic-like cloth coated with opaque pigments. When you need curtains to completely shade the sun (such as bedrooms and conference rooms with slides), you can choose. The shade cloth is hung directly on the back of the curtain. Purchase price: 10 yuan/meter. Sales price: 15~25 yuan/meter.
12) roller shutter: plastic curtain with landscape or fish, flowers and figures, generally used in bathroom and kitchen. Purchase price: according to the window size, generally 30~40 yuan/window. Sales price: 60~ 120 yuan/piece. Please note that the shutter accessories are provided by the manufacturer.
13) Vertical venetian blinds: It is the kind of long and flaky grille curtain, which is generally used for large windows. Tens of dollars, very cheap, businesses are generally reluctant to recommend, not much money. The accessories are also complete.
14) Curtains: The banner at the top of the curtain is usually fixed on the curtain box for decoration. Because curtains are very narrow and can be spliced (curtains have many folds, so they don't need to be unfolded when they are fixed), so they are usually made of extra cloth for other customers. For example, the height of curtain cloth is 2.8 meters, and some customers only need to make it 2 meters high. The extra cloth can't be remembered at all. So the cost is almost zero. Sales price: 100~200 yuan/window.
Third, the trick of selling curtains.
Know the common sense and approximate price of curtains. Let's go into the curtain shop and see how the seller does business.
1) Store name:
Although the name of the store has nothing to do with the quality of the product, it is undeniable that a good store will make you walk in unconsciously. Most of the store names are very warm, and some are familiar, as if they are related to a famous brand. If you think so in your heart, the boss's goal will be achieved. Don't think that the fabric plaza is directly sold by manufacturers. You can go in and open a shop at any time if you like.
2) the texture of the cloth:
People who buy clothes are very particular about the material of clothes, such as cotton, cashmere, silk and so on. Curtain dealers just catch your good habit of buying clothes and fool you. Blow up the curtain material. In fact, curtain cloth and clothing material are completely two concepts. The curtain cloth is neither upper body nor cut to conform to the human body curve. Cotton is easy to wrinkle, and the drape of silk is not good, so it can't be used as curtains (of course, some curtains will contain a certain proportion of cotton silk, which sellers call cotton silk), so the cost is high and it is unnecessary. When buying curtains, grab them by hand. The thickness is ok, the drape is good, and the color and design are satisfactory. Just ignore the salesperson's introduction to the materials.
3) Origin of the cloth:
The boss will tell you that his curtains are from Shanghai, Guangzhou, Shenzhen, Hangzhou and even abroad. In fact, almost all of them are from Zhejiang. You will know that China is a big textile country, the curtains in China are cheap and good, and people all over the world come to China to buy curtains. Guangdong and Zhejiang are the textile bases of China, while Ke Qiao and Haining in Zhejiang are the largest textile bases in the world. Most of the curtains in the shopping malls where I worked were imported from there. Every morning at 9 o'clock, goods from Zhejiang will be delivered to the gate of the shopping mall. Don't trust me. There is a bus to Ke Qiao Textile City in Zhejiang every other day at the entrance of Jinbao Garden.
Go into the store and get a business card, and you will find that there is no detailed address and telephone number of the manufacturer they said. If so, you can call and ask, some are not curtains at all, and some will tell you that they have no agent at all in this cloth shop in Nanjing. (It is not excluded that some merchants have bought some goods from this manufacturer sporadically. )。 Regular curtain manufacturers will publish the details of local dealers on their own websites.
Since Ke Qiao, Zhejiang and Haining are the largest curtain production bases in the world, why don't Nanjing merchants admit that they sell Zhejiang goods? This is your fault. Are you a little superstitious about Shanghai goods and Guangdong goods? The image of Zhejiang goods in Nanjing people is not very good (I mean, it doesn't give people a high-end feeling, it is a representative of cheap goods), so no one will admit it.
4) Purchase channel:
Although they sell goods from Zhejiang, there are very few direct purchases from Zhejiang. The reasons are as follows: 1) the variety of curtain cloth changes rapidly, so it is not convenient to go to Zhejiang often; 2) When you go to Zhejiang Textile City to purchase goods, you must be involved. If you can't sell them, you will be forced to do so. So, where does the curtain cloth enter? Right here in Nanjing! The address is the curtain wholesale square on the fourth floor of Jinqiao Market, Jianning Road. (Next to the Central Gate Bus Station and west of Yuqiao Market, it is a famous wholesale market in Jiangsu Province. )
Walking into the curtain wholesale office on the fourth floor of Jinqiao Market, you will see many people carrying large plastic bags, all of which are for purchase. Because the curtain is installed by the installer for free, the real curtain maker will not take the curtain cloth away. Don't underestimate that bag of curtain cloth, plus accessories, it can sell for thousands of dollars. Although the purchase price is only a few hundred yuan.
Except cloth and yarn, all the accessories needed for curtains are purchased on the fourth floor of Jinqiao Market. You will find hundreds of kinds of lace, balls and so on.
In a fabric square in Guanghua Gate in the east of the city, if you take a fancy to some curtains and ask to see the goods, they will answer you in the warehouse. Cowhide is so boastful that it will even tell you that it is in the factory. Those who like pranks might as well ask the detailed address of the warehouse factory and say that you want to visit it. The same is true of lace, track, etc. In fact, Jinqiao Market is their warehouse. After you paid the deposit, they went straight to Jinqiao Market the next day or the third day. (There are also goods that can be taken out on the spot, that is, the whole roll of materials imported from Zhejiang Textile City. )
5) Curtain shop decoration:
You may say that I have also been to Jinqiao Market, and I have seen curtains with the same pattern as a cloth square in the east of the city, but I don't think it is as good as the cloth square in the east of the city. Your feelings are right. The Jinqiao market is worth an inch of land, and the rent is much higher than that of a cloth square in the east of the city (unexpectedly! ), also engaged in wholesale (of course, retail), there are many kinds of fabrics, so their curtain cloth can't be displayed like the cloth workshop in the east of the city, just hanging, and some even put it on the shelf. The curtain of a cloth square in the east of the city is a background light and a spotlight. There are many fluorescent lamps in the store, and the effect is of course good! If you buy curtains from a fabric plaza in the east of the city, they will look beautiful at home. If you buy curtains from Jinqiao market, there will be unexpected surprises after installation. (www.besoo.com's most professional business network-old business network)
Here is a question: since the curtains in Jinqiao market are not displayed or even hung, what do you think of the effect? It's beautiful at a glance (if you have a rich imagination, you can add background lights and spotlights to your mind). There is another way. After you look at a cloth shop in the east of the city, you need a piece of odd cloth (as long as you can see the complete pattern), you can take it home to discuss with your family, and then get it from one shop to another in Jinqiao market. Nine times out of ten, you can ask, because people in Jinqiao market are so familiar with their wholesale cloth that they will even tell you which hand you own.
Then, is Jinqiao Market the point directly established by curtain manufacturers in Nanjing? The answer is: some of them do, most of them don't, and most of them are imported from Zhejiang Textile City. So you can see the same goods in different shops in Jinqiao market. In other words, Jinqiao market is the number one trafficker, and a cloth square in the east of the city is the number two trafficker. Jinqiao market is dominated by wholesale, supplemented by retail, so every store has a whole roll of goods. A fabric plaza in the east of the city only does retail, and the whole volume of goods is very small (of course). If necessary, go to Jinqiao Market for retail purchase.