In the past, adults were the main users and consumers of mobile phones, but now, with the changes of society, children have also become mobile phone users. The Research Report on Internet Usage of Minors in 2020 shows that the number of underage netizens in China is 654.38+83 billion, and the proportion of using mobile phones to surf the Internet is 92.9%.
Mobile phones have become children's favorite "toys". Many parents complain that once children play mobile phones, they can't stop persuading. Many parents want to find a suitable mobile phone for their children, which can not only meet the needs of study and life, but also manage time intelligently. However, looking at the huge mobile phone market, there is no mobile phone product specially developed for teenagers and students.
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In fact, some so-called "student mobile phones" products on the market are trying to weaken the negative impact of addicted mobile phones on teenagers by roughly castrating the functions of smart phones or adopting one-button anti-addiction settings. But the reality is that such an incomplete "student mobile phone" brings a bad sense of use. Some have too little memory to run, some have too few functions to satisfy leisure and entertainment, some are too big and too heavy to carry, and the appearance and interface design are dull, which makes it difficult for users to make a long story.
It is conceivable that parents who are most looking forward to a breakthrough in students' mobile phones are "unwilling to let their children lose at the starting line". In addition to the psychology of comparison, parents often buy mobile phones for their children with a practical attitude. Therefore, parents expect the mobile phone to have a secure positioning function to meet the daily needs of children to communicate with family and friends, and scan the code to pay. Most importantly, if there is a mobile phone that can not only meet children's daily study and travel needs, but also enable children to develop the habit of using their own mobile phones, then this mobile phone will definitely be favored by parents.
Second, the exploration and choice of students' mobile phones
At present, the "student mobile phones" on the market are mainly divided into two camps. One is a card-type mobile phone with simple function, which is characterized by "no surfing the Internet, no downloading, no WeChat QQ and no games". Although this has put an end to the problem that students are addicted to mobile phones, it has brought many changes in practical use; The other is a fashionable smart phone, which aims at creating AI beauty, large memory, e-sports screen, stereo sound effects and other functions for minors' preferences. Obviously, this kind of "please" mobile phone will inevitably aggravate the user's addiction to mobile phones.
Because of its simple function, students don't like to use it; Parents are uneasy about fashionable smartphones. So what kind of mobile phone is suitable for minors? It can not only meet the needs of students in learning, socializing and entertainment. , but also to meet the needs of parents to participate in the formulation of the scope and duration of children's mobile phone use? Mobile phone brands that can take the lead in solving this contradiction in the future may shine brilliantly in the field of students' mobile phones.
From this point of view, it is inevitable for the mobile phone industry to develop mobile phone products according to the particularity of student groups. The goal is to develop more professional mobile phone products than the "student mobile phone" that only relies on castration function and prevents addiction through software. At present, the so-called "student mobile phone" in the market can't give children a complete mobile phone function experience, and there are still problems such as cumbersome anti-addiction function settings and easy cracking.
In order to change the situation that teenagers' mobile phones have been neglected by the market for a long time, the mobile phone brand IPRO began to focus on the core positioning of "students' self-regulated mobile phones", and independently developed student mobile phone products that pay attention to teenagers' physical and mental health growth and can bring green mobile phone network ecology to children, so as to reduce the problems such as game addiction, academic impact, decreased vision and excessive consumption caused by teenagers' use of mobile phones by means of "hard equipment+soft functions".
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It is understood that IPRO students' mobile phones can guide students to strengthen time management, gradually develop good work and rest habits and enhance their self-discipline ability. IPRO, a student mobile phone brand tailored for teenagers, is expected to subvert the imagination of students' mobile phones in the new products released in June this year, so that children can also have mobile phones that are really suitable for use.