Multiple challenges continue, and the company's income is still in line with expectations.
From the perspective of the camp, Roborock's growth performance is in line with market expectations, and domestic G 10 promotes a substantial increase in its share. In the domestic market, the prosperity of the sweeper industry remains the same. According to the data of Aowei Cloud Network, the total sales of online sweepers increased by 32% year-on-year in the fourth quarter of 2002/KLOC-0, among which the stone brand increased by over 106% year-on-year.
Overseas markets are even more gratifying. According to the financial report, Stone 202 1 overseas income was 3.364 billion yuan, and the income growth rate exceeded 80%.
In fact, Roborock's overseas business expansion in the past year was not smooth. The company once revealed in the performance report that in 20021year, due to unfavorable factors, the global transportation capacity was tight, and there were many cases of container detention, ships crossing the port and poor transportation cycle, which had a certain negative impact on the growth rate of enterprise income.
However, Roborock also revealed that the company has achieved good market feedback through active strategic adjustment, increased investment in R&D expenses and sales expenses, launched high-end word-of-mouth products, and combined with active marketing and publicity work, which has promoted the continuous growth of the company's total operating income.
According to another source, Roborock has released S7MaxV series (sweeper), mid-range Q7Max+ (sweeper) and sweeper products overseas, which are expected to be released in the second quarter of this year, contributing to the sustainable development of overseas markets.
It is worth noting that in 20021year, the growth rate of Stone's own brands exceeded 40%, and the sales proportion further increased to over 98%. This means that stone brands are favored by more and more users, and the brands are basically independent. Combined with its frequent introduction of multi-categories and new products in the past year for market exploration, the company's mid-to high-end strategy is more clearly visible.
At the same time, Roborock's revenue has increased from 65,438+065,438+0.65,438+0.9 billion yuan in the past five years, with a compound growth rate of 40% and a compound growth rate of net profit attributable to the mother of 84%. The double-digit compound growth rate naturally highlights its high-quality growth.
Increasing investment in research and development, 202 1 launched a variety of mature products.
Stone management said that "only continuous innovation can become a long-term moat", and innovation is probably the key factor for Roborock to achieve continuous growth.
In order to cope with the fierce market competition, the company has continuously increased investment in research and development and technological innovation in recent years. The financial report shows that from 20 19 to 202 1 year, Roborock invested1930,000 yuan, 263 million yuan and 44/kloc-0,000 yuan respectively, showing a high growth trend.
At the same time, the company also improved its scientific research ability by recruiting R&D talents. It is reported that at present, Roborock has 555 R&D personnel, accounting for 58.29% of the total number of employees. In 20021270, it was granted new patents at home and abroad, reaching a record high.
The most direct effect brought to Roborock by the continuous investment of R&D expenses is the new generation of products. In 20021year, the company successively launched intelligent sweeping robots G 10, T7S series and washing machines U 10 series, and launched commercial cleaning robots to provide intelligent cleaning services for the venues of the 2022 Beijing Winter Olympics. Around March 2022, the company introduced T8 and G 10S respectively, which are complementary to the company's mid-range self-dust collection and high-end all-round base station product layout.
At present, the market demand for cleanliness is still strong. According to the data tracking of JD.COM and Yitao platform, in March this year, the total sales of washing machines of the two platforms increased rapidly 100.6% to 400 million yuan, and the sales of sweeping robots increased steadily 1 1.3% to 630 million yuan. Among them, the sales performance of stone continued to lead, with a total GMV10.30 billion yuan, up 72 1% year-on-year, showing a high degree of prosperity.
As an industry leader, Roborock has indeed maintained a stable and constantly improving performance in the fierce industry competition, showing strong tenacity and potential. With the continuous release of demand space, TF Securities predicted that in 2022, Roborock is expected to continue to invest in sales and R&D expenses, constantly improve products, expand brand awareness, upgrade product structure, and continuously improve business performance.
This article comes from China Economic Net.