First of all, you really don't need to find Baoxingkang Household Medical Devices Alliance, but it is a trend and only a matter of time before you are eaten by the chain sooner or later. Many people think that opening a home medical device store can directly connect with upstream manufacturers. It is true that they can contact a lot, but most of them can't.
First, because the strength of a single store is limited, the bargaining power is limited, and the profit space is limited, we still have to go to the second terminal to purchase goods.
Second, because of the rising rent and labor, the facade rent is the biggest cost of opening a store, which is why many people are optimistic about the market segment of household medical devices, but they are afraid to start. Through independent research and development, Baoxingkang Household Medical Device Alliance Platform has solved the problem (confidentiality) that opening household medical devices requires a large facade to display more goods. This provides technical support for community-based home medical device stores, and more than 1000 varieties of the alliance platform can be displayed in community stores without too many storefronts. In this way, the reasonable labor cost of the store rental cost can be settled, ensuring the profit of a single store, and the profit is still considerable.
Large domestic medical device manufacturers at home and abroad will not entrust their brands to single stores, because single stores can't play, can't play, and won't give them to single stores as agents. As a result, the products of a single household medical device store are not rich and comprehensive, which can not meet the various needs of customers entering the store, and the single store can not earn money from other varieties, and the turnover of the store can not be improved.
Third, "there is specialization in the industry." The most important professional skill of a single household medical device store should be to understand the needs of customers and choose suitable products for customers, that is, to manage the categories of household medical devices first. Baoxingkang Home Medical Device Alliance Platform should solve a series of problems such as transportation and inventory, and also provide some services, such as marketing services or door-to-door services, which is the added value of the alliance platform. The alliance platform also needs to help single stores provide differentiated services according to the regional characteristics of the market. This is something that a single store can't do by itself, and neither can upstream manufacturers.
Upstream manufacturers will not provide personalized support for individual stores in terms of product knowledge training and marketing support, while Baoxing Kangpingtai is different. They are more professional in product knowledge training and marketing methods, and have a better understanding of the needs of stores, and the assistance measures provided are more grounded and direct.
Fourth, even if a single store directly connects with some upstream manufacturers, it only sees the high gross profit released by direct mining, but ignores the risk of inventory backlog and capital occupation caused by the inability to guarantee continuous supply and poor product sales due to regionalization or personalized sales. The platform of Baoxingkang Household Medical Device Alliance is different. Not only is the supply guaranteed, but the products can be adjusted for different stores on the platform to reduce the risk of overstock and capital occupation.
Fifth, at present, domestic medical devices have the following problems:
A, the number of existing stores can't meet the growing needs of middle-aged and elderly people.
B, due to the small storefront, the limited number of displayed goods, many shops can't and are not familiar with the bridge with the Internet, and the amount of information transmission is small, so shops can't undertake the education and training function for customers.
C, "I am stupid when I ask", and the staff sales have nothing to say. Because the manufacturing enterprise is a single medical device manufacturing enterprise, there is no specialized organization to systematically train the store staff in the use of all the devices displayed in the whole store, and it is even more difficult for the manufacturing enterprise to train the store staff in marketing knowledge.
D, it is difficult to promote new products, stores do not have the ability and level of marketing planning, and manufacturers only know production, which leads to the backwardness of store marketing promotion methods.
E, the existing home medical device stores lack effective customer service awareness and effective customer file management, sales only depend on the weather, lack of initiative and service ability, and the value-added of old customers has not been deeply explored.
F, the existing home medical device stores are single in sales form, lacking in experience, and lack of various profit models in marketing forms such as rent-for-sale, on-site service and conference demonstration, which fails to effectively extend the service function.
G, stores lack customer experience, lack of experience for specific groups, not to mention the experience of home medical devices entering the community.
4. "Aging will be a huge demographic change, and everyone should be prepared for it". Especially businessmen, no matter how big or small you are, need policy sensitivity. For the aging population, home medical devices are just needed for the prevention, detection, physical therapy, nursing and rehabilitation of the elderly. With the growing voice of questioning health care products, most people who originally needed health care products will turn to home medical devices, not to mention elderly groups such as living alone, empty nests, loss of independence, dementia, and the disabled. With the emergence of smart home medical devices, consumers need stores to provide support and act as a bridge. There are many ways to buy it. For stores, the Alliance has also designed more value-added services, such as rental of household medical devices, consumption of consumables, rehabilitation training courses, outsourcing of nursing services, remote health guidance and public health lecture halls. All of them are provided by Baoxingkang Home Medical Device Alliance Platform to stores for value-added and profitable projects. Can make the total profit of the store greater than the sales of the store.
Baoxingkang Family Medical Device Alliance Platform was established to support upstream R&D manufacturers of family medical devices, provide R&D information for manufacturers and find landing terminals for manufacturers. Support the terminal on one hand and provide rich products and services for the terminal on the other. In short, all the things that medical device stores can't do are handed over to Baoxingkang Household Medical Device Alliance, and all the things that upstream household medical device manufacturers can't do are handed over to Baoxingkang Household Medical Device Alliance, which leads the household medical device stores and manufacturers to develop together.
Our reasons are as follows:
First, the policy risk is small.
The propaganda of the function of household medical devices allows the use of "treating a certain disease", which is rarely illegal. Unlike health food, it can only be ignored and banned tomorrow. Therefore, the media exposure and expert questioning we often see are all aimed at health care products, and there is no negative report specifically aimed at medical device products.
Second,? Clear effect
Most medical devices in China use physical therapy, electricity, magnetism or force, and patients will feel immediately after using them. Moreover, due to the complexity of use, medical device products need to be guided, leaving a living space for the store. Purchase can be made through various channels. Guidance and after-sales must be completed by the store. At the same time, consumers will seriously follow the instructions and do as required when using them for treatment, so the effect will generally be more obvious. The obvious effect is work, which will form a group consumption effect.
Third,? Strong proof
Whether it is on-site sales promotion, expert free clinic or TV feature film promotion, it can play a good demonstration role. This is hard to compare with health food. In marketing strategy, we can use "experience marketing" to let consumers try it first and then pay. Then use service marketing to lock customers back to buy.
Fourth,? Strong durability
Household medical device products are not disposable consumables, but can be reused, and consumers will feel value for money when they buy them. We often hear old people say, "Isn't it more appropriate to spend hundreds of dollars on medicine?" The whole family can use it, and the family's grievances are weak, which is unmatched by health care products. "In terms of sales skills, sales staff will also proceed from this point to help consumers make detailed accounts and convince shopping guides.
Fifth, strong security.
Health food often causes true and false incidents of "eating the dead" or "eating the bad guys", which causes a burst of hype in the media and the enterprise dies immediately. But medical device products will certainly not have this crisis. What you eat in your stomach is related to life and death, and what you use in your body is only related to quality.
Sixth, the target population is concentrated.
Mainly concentrated in middle-aged and elderly people, there is no doubt that this is precisely the golden zone of China's health industry. At the same time, with the increasing pressure of work and life, more and more young people use home medical devices, which leads to a wave of consumer groups and provides a steady stream of customers for stores, which is why some existing home medical device stores have been open for several years, and some have been open for more than ten years or even decades. The idea of Baoxingkang Household Medical Devices Alliance: Serving one person well, you are a lifelong career, serving a family well, serving a community well and serving everyone in the community is a lifelong career, which will be well reflected and implemented in stores. At the same time, due to the supervision of medical devices, it is relatively difficult to formulate media strategies compared with health care products.
Seven, high profit rate
The profit of household medical devices is considerable, and the rich profit is enough to reasonably distribute all aspects of sales in order to facilitate the promotion of the market. Some household medical devices also include the value-added of consumables, some household medical devices can also rely on consumables to recover their costs by means of free gifts, and some household medical devices can also get returns through leasing. Relying on home medical equipment stores, it can also add value to consumers' services, such as home care services, after-sales maintenance services, rehabilitation training services and so on. , increase the value outside the store, which is the source of profit for household medical device stores.
Children need toys, and the elderly need home medical equipment products; Children will want it when they see other children have new toys, and old people will want it when they see other old people have something to treat diseases. Children want to grow up slowly, and old people want to live long.