Development history of health care products
With the social progress and economic development, human beings pay more and more attention to their own health. Since the 1990s, the health consumption of global residents has increased year by year, and the demand for nutrition and health products is very strong. According to international standards, among the 15 international industries, health care is one of the five fastest growing industries in world trade, and the sales of health food increase at the rate of 13% every year. The medical and health care industry in China, which started in 1980s, has rapidly developed into a unique industry in just over 20 years. The main reason for health care industry's vigorous development is the remarkable improvement of people's living standards; Secondly, the change of people's lifestyle is an important opportunity for the development of health care industry; Multi-level social life demands provide a broad space for the development of health care industry. In 2006, the scale of health care products enterprises in China was basically a pyramid structure, that is, enterprises with an investment scale of 65.438+0.55%, enterprises with an investment scale of 50 million yuan to 65.438+0.2%, and enterprises with an investment scale of 65.438+0.6%. In 2006, China's total import and export of medicines and health products exceeded $30 billion, reaching $30.67 billion, a year-on-year increase of 20.4%. Among them, the export value 196 1 billion dollars, up 26.3% year-on-year; Import value 1 106 billion USD, up1/0.2% year-on-year. In 2007, China's foreign trade in medical and health products reached a record high, reaching US$ 38.59 billion, up 25.6% year-on-year, of which US$ 24.59 billion was exported, up 25. 1% year-on-year, which was equivalent to the overall export growth rate of China. Imports reached US$ 654.38+04 billion, up 26.6% year-on-year. The annual foreign trade surplus of medicine reached $65.438+0.059 billion, but the growth rate of imports was 654.38+0.5 percentage points higher than that of exports. From June 5438 to September 2008, the total import and export of health care products in China was 654.38+0.45 billion US dollars, up 29.28% year-on-year, of which the total export was 62.67 million US dollars, up 2654.38+0.32% year-on-year; The import value was $823 1 10,000, up 36.08% year-on-year. 10 years ago, although the health food industry in China was very small, it has gradually grown after years of rapid development. Although there are still many challenges, the development prospect of health food industry in China is bright. Driven by market demand, technological progress and management renewal, health care industry, China has a huge development space. The future development will present four major trends: diversification of consumer groups, franchise of health care products sales model, innovation of publicity model and daily consumption of health care products.