1) Pre-research: Pre-research is essential. Wang Lao Ji's original marketing team cooperates with many market research companies every year to conduct market research; Yunnan Baiyao marketing team is a team member who personally conducts market research.
2) Cash flow: The big health attempt not only needs a certain entry cost, but also needs to be prepared for a protracted war for one year or even years. Lack of understanding of medium-term investment and late-term investment leads to the exhaustion of cash flow, which is an important reason for the failure of enterprises.
3) products: there are not many products, so it is best to focus on one or two products in a certain field and make a breakthrough; The market segment where the product is located is not competitive when entering; The potential market of products should be large, otherwise it is difficult to make a big difference.
4) marketing. For pharmaceutical companies, the success of the big health strategy is inseparable from a strong marketing team. Having a strong marketing team is the essence of a successful strategic transformation enterprise. Suggestions can be built by recruiting talents or relying on professional marketing companies.