1. Great development of health industry. Great health is a general concept put forward according to the development of the times, social needs and changes in disease spectrum. Its scope involves all kinds of health-related information, products and services, as well as actions taken by various organizations to meet social health needs.
2. The reform of medical and health system has promoted the development of retail pharmacies. In the past two years, with the implementation of medical reform policies such as separation of medicines, reducing the proportion of medicines and circulating two-vote system, the outflow of prescription drugs has become the general trend. The outflow of prescription drugs will bring development opportunities to primary medical institutions and retail pharmacies, releasing hundreds of billions of markets.
3. Franchise chain model simplifies the approval process. In the past, you had to go through all kinds of procedures to open a pharmacy, but you may not be successful after running for half a year. However, with the development of chain pharmacies such as Common People, Yifeng and Nepstar, many large chain pharmacies have professional teams responsible for the approval process, which greatly improves the success rate of the audit. There are many reasons for the increasing number of pharmacies. The implementation of medical insurance policy, "going to the hospital for serious illness and going to the pharmacy for minor illness" and the aging population have all expanded the market of retail pharmacies.
How is the pharmacy profitable? The profits of pharmacies mainly come from the following parts:
1. Health products. This is the most profitable part. Overall, the total share of health care products in national retail pharmacies remained at 10%- 16%, but contributed nearly 50% of the gross profit. In particular, it is a non-well-known health care product, and its profit rate can be as high as over 60%.
2. Unknown commonly used drugs. That is, a commonly used drug brand that is not well known to the public, the general clerk will directly hand over the products of an unknown brand to consumers. In fact, the ingredients and efficacy of these products are similar, but the price may be more expensive. For such products, pharmacies can draw commissions according to sales.
3. Well-known commonly used drugs. The price transparency of such products is high, and the gross profit of a single product is relatively high, but the sales volume is generally high, and small profits but quick turnover make profits.
4. Imported drugs. In fact, the profit of imported drugs is the lowest. Like commonly used drugs, well-known brands have high price transparency and can't afford the unit price. Non-well-known brands have low sales and can earn less profits. In addition, imported drugs are strictly controlled at home and abroad, and the contribution rate of imported drugs to the profits of pharmacies is not high.