Cultural foundation: honesty, hard work and diligence-honesty, hard work and making products with heart.
Enterprise tenet: Biotechnology is healthy for China.
Corporate philosophy: innovation, pioneering, development and seeking truth from facts.
Enterprise spirit: China people are healthy and healthy people from China.
The core of the enterprise: kindness, honesty and gratitude.
Corporate vision: "Dancing China, Xinxin is velvet".
Enterprise goal: to build a century-old enterprise and build the health of China people.
Image concept: professional team casting brand
Political philosophy: obey the law and respect the leadership.
Scientific concept: pragmatic innovation, scientific and technological health
Market concept: development and construction service execution
Talent concept: people-oriented, not lack of confidence to create miracles, success begins with action.
Execution is competitiveness, and execution is productivity.
Only the unexpected, nothing can't be done.
Loyal to the motherland, loyal to the cause, loyal to people's health.
Honesty is the foundation of people, and faith is the source of benefits.
Caring for life, serving the public and taking health as the core concept: longevity
Macrobian's longevity = macrograndeur+death+safety → death → longevity.
From life to great life to endless life.
From illness to sub-health to health, people are healthy and immortal.