The paint boss ran away. Who tortured the integrity of people in the paint industry?
The boss's image of "running away" illustrates the dilemma faced by small and medium-sized enterprises in China at this stage! But from another perspective, the enterprise's capital chain is broken and it owes huge debts. It is also forcing business owners to "run"! In the coating industry, some enterprises closed down under pressure, and Dongguan Tong Ling Coatings is one of them.
According to the employee of Tong Ling Coatings, in his opinion, the enterprise benefits have been good, but in July of 20 1 1, it suddenly closed down, even the boss disappeared, and the wages owed to employees were not paid. A similar incident happened in Shanghai Lichen Chemical, a paint factory in Shanghai. The boss mysteriously "disappeared" some time ago!
So basically, it can be said that the days when the paint industry made money by sitting are gone forever!
However, is every enterprise facing a downturn? Look at Weibo of Wang Yunque, the marketing director of Callisto, a brand owned by Maydos Group: "This year, due to inflationary pressure, macro-control measures of the domestic economy, raw materials and operating costs have risen. It is said that the days of the decoration building materials industry are comparable to those during the financial crisis in 2008, while all brands of Callisto Coatings and its subsidiary Guangdong Maydos Building Materials Co., Ltd. have gone against the market and achieved double-digit growth, especially in the fields of adhesives and furniture paints, with sales growth reaching 60%. Why is this? I can't give an answer, but recently Lu Ning, editor-in-chief of HC Network and HC Chemical Group, gave a conservative estimate of HC's output and output value in China coating industry in 20 1 1 year in his reply to Weibo of Gabrielle Huang Yangjun: "Yang Mi is in a mess, and HC conservatively predicted that the total output will exceed120,000 tons, with a total output value of 250 billion. ◆ @ Carpoly Huang Yangjun: In 20 10, China's coating industry continued to make great strides, and once again firmly sat on the throne of the world's largest coating producer with an output of more than 9 million tons and total sales of more than 200 billion yuan. However, China is far from being a paint power. " Mainly manifested in the low concentration of the industry and the limited production and sales of a single enterprise. Yang Yuande, Secretary General of China Coatings Industry Association, told the reporter, "In 20 10, the national coating output was 9,666,300 tons (140 1 enterprise), with an output value of 232,459 million yuan. Therefore, compared with last year, although the growth rate of coating industry is not as high as 20 10, it is also growing slightly. As for the impact of this situation on various coatings industries, Zhou Ye Weibo of Changrunfa said: "72.45% of small enterprises expect no profit or small losses in the next six months, and 3.29% of small enterprises expect large losses or bankruptcy in the next six months. The decline in profits has become the most difficult hurdle for small businesses this year. " On the other hand, Weibo, Chang Ye also said in the Weibo: "To some extent, I hope this bad economic situation can last for a period of time, let the tide ebb and let all the naked swimmers come out! There are still too many companies making trouble in the furniture paint industry. They use unqualified raw materials (even drama drugs such as dichloroethane) to produce inferior coatings, shoddy customers, and overemphasize gray trading, which seriously disrupts the furniture coatings market! " Facing the coating market of 20 12, Lu Ning, editor-in-chief of HC Network and HC Chemical Group, also revealed his views in Weibo: "At the annual meeting of the European Coatings Industry Association, the prospect of 20 12, both raw material suppliers and manufacturers showed the expectation of the overall economic downturn. Despite the economic downturn, everyone admits that the rising cost of raw materials will continue in the future. Look at the price trend of 2000-20 1 1 European titanium dioxide, and everything is clear. " Therefore, we can say with certainty that winter is a little cold, but we find that many large enterprises are still optimistic even if their sales decline, because only after changes and baptism will the market be healthier and develop in a direction beneficial to them.
Grasp the future
When it comes to the paint market in paint decoration in the next 2-3 years, it is inevitable to talk about affordable housing with China characteristics. Veterans in various industries also put forward some views on the policy of affordable housing or affordable housing, such as the news forwarded by Nippon Love Marketing: "Xie Guozhong, a famous independent economist, recently commented on the property market again: 1, the global real estate market plummeted, but China is still in a bull market; 2. At present, the domestic housing stock is as high as 65.438+06 billion square meters, developers hoard 3 billion square meters, and the government also holds 4 billion square meters of land reserve. Even if the total urban population reaches 65.438+00 billion in the future, it will fully meet the demand; It is normal for domestic house prices to fall by 50% in the future. Sanshu Wang Yongqi: "Reply @ Sina Huanan Home Furnishing: It will aggravate the wait-and-see atmosphere in the market and make the home furnishing industry worse. But it will speed up the reshuffle! //@ Sina Huanan Home Furnishing: Excuse me, Mr. Wang, what impact will frequent policy actions have on the home furnishing industry? Chang Ye: "The government plans to build 36 million affordable housing units in the next three years. Can you supply so much land in three years? Is there so much construction money? Assuming there are 4 people in each household, there will be 654.38+44 billion people living in affordable housing. Is there such a big demand? Does the government have such a huge construction team? "No matter whether the comments are positive or negative, we must remember that this is a commitment made by the government to the people of the whole country. Therefore, in the future, if paint companies want to keep the future, they must keep the affordable housing market.
As for the enterprise's market operation level and internal optimization management, senior people in various industries also have valuable views to show. Wang Yunque, Marketing Director of Callisto, a brand of Maydos Group, said in Weibo: "Under the influence of various macro factors, how can paint enterprises break through and maintain sales growth when the real estate transaction volume is declining and the decoration market demand is not active? 1, terminal stimulates consumer demand; 2. Find the demand for secondary decoration; 3. High-end brand positioning and diamond quality products enhance the added value of products; 4. Large and small projects won the bid continuously; 5, channel change market development; 6. Furniture coating projects are developing vigorously; 7, personnel incentives to stimulate year-end shopping! The refined management of .................................................................................................................................................................................. members is the foundation of Gabrielle's long-term development; Reasonable product planning and construction to maximize product profits; Deeply ploughing channels is a sharp weapon to seize the market; Continued market investment will further enhance the image and sales power of the Carpoly brand. Weibo, the general manager of Henan Nippon, focuses on organizational reengineering: "[Mood Diary] Seven-step management is being implemented in Lu Yu this year, but there are not many supervisors who understand and implement it in their daily work! 20 12, if possible, I will strengthen the docking strength between the backstage and the frontline, and give full play to the integration strength of each team and the chemical reaction of team members under unfavorable external environment! Remember, the more crisis, the more important people are. In the last quarter of this year, Lu Yu has only one key task: organizational reengineering! "Dynasty Coatings He Wei Weibo revealed another investment promotion and enterprise development model: # No.1 coating industry marketing personnel entrepreneurship platform #165438+1October1,and Dynasty Chemical will be the first in the industry, gathering 100 coating marketing elites who want to start businesses in Shunde. This is no longer an alarmist. How can we keep the future? In fact, there is little discussion in this paper, but there are many reasons for doing business. In the face of difficulties, honest people can always welcome sunny days.
Faced with these dishonest phenomena in society, it is useless for us to complain about others. The key lies in the construction. The traditional culture of the Chinese nation has nurtured an excellent tradition of honesty, and the task of modern people is to rebuild our honesty.
First of all, we should improve the credit system, use electronic information technology, establish a list platform for untrustworthy individuals and enterprises, increase the behavior cost of untrustworthy enterprises and individuals, and force them to restrain their behavior from the perspective of personal interests. Like western countries, everyone and every organization has established a credit database to record the credit history of each individual and organization. This is a huge system that has been basically established in western countries. If a person wants to apply, the organization should check his credit history, and the flow of professional managers also involves credit. Personal loans and organizational financing must have a good credit record. In this way, credit has become an important intangible asset for individuals and organizations.
For enterprises, I think the same is true. Facing the crisis, honest response is the fundamental way. (Source: HC Network)
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