Model essay 1
First, the theme of the activity: care for teeth, pay attention to the oral health of middle-aged and elderly people, and a certain dental hospital will give a free clinic lecture in the community.
Second, the purpose of the activity: through publicity, free clinic and lectures, enhance the brand awareness of a stomatological hospital and the good reputation of the dental clinic center in the public's mind, expand the influence, and attract more citizens to come to our hospital for oral diagnosis and treatment.
Three. Activity time: from August 1 20XX.
4. Material allocation for activities: several leaflets, several discount cards, 2-3 banners, one large-scale spray painting, a complete set of desktop publicity materials, 3-5 exhibition boards and several balloons.
Verb (abbreviation of verb) Activity staffing: dentist 1, nurse 1-2, consultant 1, marketer 2;
Six, the specific operation:
1. In the early stage of the activity, go to each community neighborhood committee to find the main person in charge and discuss the cooperation mode. The marketing department will cooperate with the dentist to complete this work;
2. Our company printed a number of leaflets and discount cards, which were distributed in the activity area 3-5 days before the activity;
3. Customers who come to our hospital with a discount card can enjoy a 10% discount; * * * Customer preferential terms * * *
4. Give a free clinic lecture in the community in the name of the neighborhood committee, that is, the content of the leaflet can be set as: "In order to improve the healthy living standard of all residents in our district, the neighborhood committee of our district specially invites so-and-so director, a dental expert from the dental treatment center of a hospital, to give a free clinic lecture in our district. The lecture time is limited, please tell each other.
The contents of the lecture include: oral health care of middle-aged and elderly friends, effective brushing, prevention of periodontal disease, eating habits and oral hygiene, adaptation of porcelain teeth to the crowd and maintenance of porcelain teeth after restoration, smoking and oral diseases, root canal treatment and matters needing attention, importance of ultrasonic cleaning, oral health care of infants and children, and related knowledge of orthodontic treatment of deformed teeth.
Lecture time: August X, 20XX.
Venue: xxxxxxx.
Health hotline: 000-0000000
* * * Website: Hee hee hee.
5. The coupons held by customers must be signed and sealed by their neighborhood committees to enjoy preferential treatment; * * * Safeguard the interests of neighborhood committees * * *
6. Benefit distribution of neighborhood committees: get a recommendation fee of 10- 20% of total customer consumption with coupons.
Xxxx dentistry hospital
20XX June 16
Fan Wen 2
I. Background of the event
In recent years, social, economic and cultural undertakings have developed in an all-round way and made great progress. With the accumulation of material wealth, residents pay more and more attention to health problems, and their thirst for health knowledge is getting stronger and stronger. The CPC Central Committee and the State Council have always attached great importance to the health problems of the broad masses of the people, and have successively issued a series of important instructions and opinions. For example, Guiding Opinions on Developing Urban Community Health Services * * Guo Fa [20xx] 10 * * * * Notice on Printing and Distributing the National Family Planning Association's Extensive Action of Caring for Mothers * * * No.73 * * and so on. August 8, 20XX 13 The Propaganda Department of the Provincial Party Committee and other departments issued the Notice on Implementing Opinions on Carrying out the Activity of "Giving birth to caring for a happy family" in an all-round way. In order to actively respond to the spirit of the instructions of the CPC Central Committee, the State Council, the provincial party committee and the provincial government, and at the same time meet the urgent needs of Jiangcheng citizens to the greatest extent, Wuhu Maria Hospital decided to start the activity of "tent hospital entering the community" from now on, determined to do practical things and do good deeds for Wuhu urban and rural residents, and actively promote the further development of Wuhu's population quality. During the activity, Wuhu Maria Hospital will organize the most competent medical staff to go deep into various communities and towns, exchange health knowledge with community residents, solve problems for villagers and elders, and interact with thousands of households in Jiangcheng at zero distance.
Two. Activity name and slogan
"Childbearing and Caring for a Happy Family" Tent Hospital Entering into Community Public Welfare Care Action
Third, the specific content of the activity.
1. Overview: Organize experts and famous doctors from internal medicine, surgery, obstetrics, gynecology, pediatrics and other departments to go deep into various communities to provide consultation, examination and free clinic activities for residents.
* * *1* * consulting services
In order to ensure the privacy of residents and relieve their worries, the consulting service adopts a "one-on-one" approach. That is, each expert doctor can only provide consulting services for one person at a time to ensure the effectiveness and depth of consulting services.
***2*** Inspection service
Fully ensure the sanitation, safety and accuracy of the instrument, and set up a simple closed examination room to provide health services for people with special needs.
***3*** Free outpatient service
The activity site can solve the problems solved by the masses on the spot. If the problem cannot be solved, it is suggested that they make an appointment for expert services and go to the hospital another day to provide them with more comprehensive medical services and provide corresponding discounts.
2. Specific projects benefiting the people include: establishing residents' health records, health education, children's health care, maternal health care, pregnant women's health care, chronic disease management, hypertension, diabetes, etc.
3. Distribute all kinds of gifts and publicity materials free of charge.
4. Establish health assistance fund and service hotline.
Based on this, we need six tents for the following purposes:
Open tents * * * Free consultation rooms * *: 3. Equip 1 experts 1 nurses 1 volunteers, provide simple consultation services and distribute promotional materials and gifts.
Semi-open tent * * * Free clinic * *: 2, front 1 nurse, rear 1 expert in-depth consultation and diagnosis and treatment services * * *
Closed tent * * * Free examination room * *: 1, equipped with 1 senior nurses to provide examination services.
Four. The purpose and significance of the activity
1. Actively respond to the spirit of the instructions of the CPC Central Committee, the State Council and the provincial party committee and province, and establish a good image of family planning work in Yijiang District.
2. Effectively fulfill the sacred duty of "Family Planning Service Center" in Yijiang District, and make this honorary title more worthy of the name.
3. Innovate the service mode, send love and welfare to thousands of families in Jiangcheng, and increase the reputation and loyalty of the Family Planning Commission in Yijiang District.
4. Improve the status of medical staff in the city in the hearts of citizens, and at the same time let the medical staff more clearly understand the sacred duty of "angels in white" and enhance the professional honor of employees.
5. Establish a database of residents' health, make continuous return visits and explore new customers.
Verb (abbreviation of verb) activity framework and planning
1. a center: to seize the center of public service, we want brands, not short-term benefits.
2. Two stages: the first stage is the initial stage of the activity, which will be first carried out in Yijiang District; The second stage is an all-round development stage, and the toolkit will be gradually extended to all towns and communities in the city.
3. Tripartite cooperation: Under the leadership and arrangement of the Family Planning Commission of Yijiang District, negotiate the specific time and place of activities with the neighborhood committees of various communities.
Preparation and publicity before intransitive verbs' activities
1. Outreach work
*** 1*** Do a good job in communication and coordination with relevant departments * * * The Family Planning Commission, neighborhood committees and municipal departments of Yijiang District * * * determine a series of activity schedules.
***2*** Invite TV, newspapers, radio and other media to report and publicize.
***3*** Invite leaders of health department and hospital in Wuhu City or Yijiang District to visit and guide the free clinic, and make good media contact.
* * * 4 * * Select a group of outstanding student volunteers in Southern Anhui Medical College and Anhui College of Traditional Chinese Medicine to provide students with practical opportunities and fulfill the social responsibilities that the medical system should bear.
2. Publicity and promotion
The whole activity is a big system, and every small activity is an organic part of this big system. Therefore, the promotion of the whole event and the promotion of a single event are closely related, but they are not exactly the same.
Overall promotion 1***
* * *1* * promoted through the existing channels of the hospital, such as "Friends of Maria" and other promotional packages.
***2*** Interpersonal communication: telephone notification or SMS marketing with the help of the established customer database and potential customer database.
***3*** Mass Newsletter: The advantage is that it covers a large area, but the disadvantage is that its positioning is not clear.
***4*** Hospital car publicity: Make a car sticker with information about this activity and stick it on the hospital publicity car, and drive on the line with concentrated traffic to attract attention.
***5*** Network promotion: post in Wuhu regional forum, write press releases and publish them on major regional websites, establish an official event Weibo or hospital Weibo, QQ group marketing * * * and a QQ group with a large number of people in Wuhu, and update the activity information in the group in time. ***
2*** single event promotion
* * *1* * leaflet page: two days before entering a residential area, organize personnel to distribute leaflets in vegetable markets and supermarkets near the residential area.
***2*** Similar to the promotion of hospital cars, route selection can be more targeted.
***3*** Internet promotion: same as above.
Seven. Detailed process of the activity * * * Take an activity as an example * * *
1. Time schedule: cooperate with the family planning commission of Yijiang District, and the family planning commission will communicate and coordinate with the neighborhood committees and relevant departments in various communities. The time is subject to the arrangement of the Family Planning Commission of Yijiang District, and will be adjusted accordingly according to the actual situation.
2. Location arrangement: which community or township to enter is arranged in advance by the Family Planning Commission of Yijiang District, and the facilities held by the event will communicate with the neighborhood committees and towns.
3. Participants: 3 experts * * * are responsible for diagnosis and treatment consultation * * *, 6 nurses * * * assist experts to provide simple consultation services * * *, 3 volunteers * * * provide simple consultation services and distribute publicity materials * * *, 1 worker * * * is responsible for installation and disassembly * *. Before the activity, the person in charge of the brand management center of the activity organization department * * * should communicate with the leaders of the tent hospital.
4. Publicity materials
* * *1* * On the day of the activity, the briefing materials about Yijiang Family Planning Commission and Wuhu Maria Hospital, leaflets about self-testing of common diseases, and publicity materials about how to maintain infants, pregnant women and the elderly were distributed.
* * * 2 * * Prepare audio, laptop and other supplies, and play pre-recorded short messages about our hospital and this event on the day of the event * * * Requires the consent of the local neighborhood committee * * *.
* * * 3 * * Make two X-shaped display stands and some flags printed with the words "Fertility, Care for a Happy Family" and "Maria likes to be around".
* * * 4 * * A banner reads:' Fertility Care, Happy Family'-Maria Tent Hospital entered a large-scale public welfare activity in the community.
5. Instruments and equipment: You need to bring some simple instruments for inspection, measurement and treatment.
6. The activity was officially launched, and the participants performed their duties. * * * Five-guarantee civilized families and families with special difficulties can be given appropriate discounts when they bring the certification materials provided by the neighborhood committees to the hospital * * *
7. Pay attention to recording residents' information during the activity, and suggest residents to establish health records in our hospital. Residents who promise to establish health records can enjoy free health consultation services.
8. After the activity, organize the information, and do a good job of information entry and filing.
Eight. Evaluation summary
After this series of activities, we should pay special attention to the following points:
1. Organize, archive and use the collected database information, and keep records of activities.
2. After each activity, we should sum up the successes and shortcomings of this activity and make timely adjustments.
3. Do a good job in sorting out and collecting publicity materials, so as to prepare for establishing an advanced family planning system in the whole province and the whole country.
4. During the activity, leaders of the Family Planning Commission of Yijiang District are welcome to come and guide the work, and our hospital will accept the supervision and inspection of the Family Planning Commission.
This scheme can be flexibly adjusted with the changes of external environment and conditions, so as to keep pace with the times.
Nine. Materials and supplies needed for activities
Fan Wen 3
With the progress of society and the improvement of people's material and cultural living standards, people pay more and more attention to health problems, not only the consumption of health is getting higher and higher, but also the knowledge of health is thirsty. * * * And hospitals have the responsibility and obligation to socialize health education, which is also the policy requirement of building a harmonious and harmonious community.
In order to meet the people's demand for health and assist the * * * department to improve the quality of the whole people, the Fourth People's Hospital of Xiangfan City specially put forward the plan of * * * to build a healthy community and family. The details are as follows:
I. Purpose:
1. Assist in the implementation of community health education projects to improve the health awareness and level of community residents;
2. Provide necessary help to promote community health education, such as knowledge lectures, education and publicity, and physical examination of residents;
3. Provide necessary health support for some special families in the community;
Second, the plan briefly:
Program abbreviation: xx Hospital and XX "* * Building a Healthy Community and Healthy Family" program;
Plan content: Select ten communities and sign the "* * * Healthy Community Construction Plan". The hospital and each community select ten families that need health support, and * * * build 100 "healthy families";
Planned time: the first round of lectures and physical examination will be held from April 15;
Third, the specific content:
1. Healthy community cooperation content:
Sign the "* * * Construction Memorandum";
Work with the community to develop a one-year health education plan;
Regularly send experienced doctors to the community to give health knowledge lectures;
Send excellent nursing staff to the community to give lectures on home care, such as baby care and elderly care;
Assist the community in health education and publicity, such as bulletin boards;
Make 1000 * * * health warning signs for all communities, mainly promoting health knowledge slogans;
Carry out certain media publicity and help on the achievements of community health education;
2. Contents of "Healthy Family" activities:
Regular door-to-door free medical examination service;
Teach some nursing knowledge to related families.
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