It is worth noting that with the gradual reduction of family size and the improvement of female employment rate in China, the demand for convenient and healthy cooked food in urban families in China has greatly increased.
Faced with this trend, JD.COM Supermarket and China Prefabricated Vegetable Industry Alliance released and implemented the first "Standard for Prefabricated Vegetables on Buddha Jumping Wall" in the e-commerce channel on June 6, which strictly regulated five categories of indicators related to health and safety, such as food additives, heavy metals, hygiene, physics and chemistry, and microorganisms. In the future, more pre-cooked food standards will be introduced, and the industry development will be gradually standardized.
The chaos of prefabricated vegetables affects consumers' rights and interests.
The data shows that the sales of pre-cooked vegetables in China increased from 65.03 billion yuan in 20 15 to 252.7 billion yuan in 2020, and it is estimated that the sales in 2025 will exceed 830 billion yuan. There are many participants in the prefabricated vegetable industry. The report of Essence Securities shows that about 70% of the assembled vegetable processing enterprises are in a small, weak and scattered state, and many of them are individual industrial and commercial households and workshop-style production and processing modes.
Due to the low threshold of prefabricated dishes, many participants and lack of unified industry standards, this has brought serious food safety hazards. In foreign countries, there is a very strict standard for prefabricated dishes, which requires quick freezing at room temperature and heating to MINUS 40 degrees in half an hour. At present, many small enterprises do not have such conditions.
According to the public opinion monitoring system of Jiangsu Consumer Network, from June 5438+1 October1February, 2022, the problems about the pre-made dishes of New Year's Eve in Jiangsu Province mainly focused on several aspects: first, the quality and price of the dishes, the dishes that consumers spit out are stale, greasy, short of weight and expensive; Second, it is suspected of false propaganda, and the actual goods purchased by some consumers do not match the promotional contents such as business pictures and web pages; The third is the transportation of goods. Consumers don't deliver the pre-cooked dishes ordered for the New Year's Eve, or they only receive the goods after the New Year's Eve. The fourth is the after-sales problem. The merchant cancels the order without consent, and the consumer asks for a refund or compensation for the loss.
In an era when everyone is optimistic about prefabricated dishes. Many consumers have a lot of negative comments on prefabricated dishes, and poor taste and food safety have become the focus of spit. According to the Research Report on the Development Trend of Prefabricated Vegetable Industry in China in 2022 released by iResearch, the first two problems that consumers think the prefabricated vegetable industry needs to improve are: the degree of taste recovery and the edible safety of prefabricated vegetables.
Lack of unified industry standards, the food safety chaos of prefabricated vegetables can not be ignored. For example, the shelf life of dishes from different businesses is different. Some dishes are high in salt and oil in order to prolong the shelf life, which is contrary to the concept of healthy eating; Additives and preservatives used in some dishes have become a safety hazard.
JD.COM Qingxin * * * Construction Industry Standards and Specifications 5 Indicators.
In order to promote the healthy development of the prefabricated dish industry and bring consumers the best purchase experience of the products related to the prefabricated dish of the Buddha leaping wall, recently, JD.COM Fresh Food and China Prefabricated Vegetable Industry Alliance issued the Standard Specification for the Products of the prefabricated dish of the Buddha leaping wall, which adopted 9 measures and 16 standards. By establishing all-round norms and rules before, during and after sale, consumers' buying experience is guaranteed to the greatest extent.
In terms of safety indicators, based on the commodity implementation standards, combined with the requirements of the Ministry of Agriculture and Rural Affairs, the Ministry of Health, the General Administration of Quality Supervision, Inspection and Quarantine and other relevant organs, food additives, heavy metals, health indicators, physical and chemical, microbial and other important indicators and standards. It has been formulated to avoid the risk of unqualified product quality caused by illegal operation of raw materials and production links to the greatest extent.
Before the merchants settle in, JD.COM Fresh Food Association will review the supplier qualification, category qualification and commodity qualification to ensure that the supplier license meets the requirements of laws and regulations and prevent unlicensed enterprises from entering JD.COM for fresh sales; In the product release process, the title and page of the product are strictly reviewed, and the structural specification of the category title is formulated, so that consumers can see the basic attributes of the product at a glance before buying.
Wang Minghui, the person in charge of fresh cooked food in JD.COM, said that the Buddha jumping wall is a relatively mature category of cooked food, and it is also a dish that Fujian Minnan and Guangdong often eat during the New Year. Due to the lack of certain norms and standards before, bad money drives out good money. By establishing a set of standards, it also sends a signal that industry-JD.COM has standard prefabricated dishes, which should better serve consumers and influence industries.
"The reason why we chose to cooperate with JD.COM Fresh to publish the standards and specifications of pre-cooked food products is because JD.COM Fresh is a leader in the domestic fresh retail industry. All along, JD.COM Fresh has been aiming at the standardization, branding and industrialization of fresh agricultural products to promote the upward movement of agricultural products. " Xin Yuan, secretary general of China Prefabricated Vegetable Industry Alliance and founder of Hang Seng Publishing, said.
It is understood that in addition to the standard specification of Fotiaoqiang prepared dishes, which is one of the five industry standards of prepared dishes, JD.COM Fresh Food will also plan to introduce other related standards and specifications of prepared dishes, such as low-temperature lunch meat standard, sausage standard, Chaoshan beef balls standard and Chaoshan braised pork taste standard.
E-commerce enters the market to prepare dishes to support 20 over 100 million brands.
Wang Minghui said that JD.COM Fresh has positioned prefabricated vegetables as the leading supply chain platform of China prefabricated vegetable market, and in the next three years, it will build 20 prefabricated vegetable brands with sales of 1 100 million yuan and 5 prefabricated vegetable brands with sales of more than 500 million yuan.
At present, JD.COM accounts for 66.3% of first-and second-tier users, 36.3% of first-tier cities and 30% of second-tier cities. And most of these users are married, which means JD.COM. The fresh and high-quality users of COM are all home users in first-and second-tier cities. These users are enthusiastic demanders of cooked food products.
Wang Minghui believes that a large number of high-quality users provide a user base for the development of cooked food. At the same time, JD.COM has a very strong cold chain logistics capability, with 35 transshipment nodes, 18 fresh cold chain warehouses, covering 30 provinces and cities, and 180 prefecture-level cities. In addition, JD.COM has the ability to establish an intermediate platform in the supply chain.
The blessing of cold chain, logistics, warehousing and supply chain has formed fresh barriers to competition in JD.COM, ensuring the development of business partners. In cold chain logistics, high-quality standardized operation is fresh goods, which escort the circulation of prefabricated vegetables in JD.COM.
Focusing on the "dish" of prefabricated vegetables, JD.COM Fresh Food will make concerted efforts at the B end and the C end, make long-term and short-term plans respectively, and cooperate with JD.COM. COM's own brand development. JD.COM Fresh Food will support prefabricated vegetable enterprises by implementing the following six measures: sales data, channel flow, activity IP, omni-channel, market investment and cold chain logistics.
The fast-growing prefabricated vegetable industry is still in the early stage of development. From 20 17 to 202 1, the turnover of pre-cooked vegetables in JD.COM increased by 156%. In the future, with the increasing demand of consumers for pre-cooked vegetables and the constant standardization of the industry, it is only a matter of time before the pre-cooked vegetable industry with many participants is born into a giant. (Zhongxin Jingwei APP)