1. Brewing method: Moutai will go through six production steps: starter-making, brewing, storage, blending, inspection and packaging. Maotai liquor has the brewing characteristics of solid-state fermentation, high-temperature koji-making, secondary feeding, high-temperature accumulation and high-temperature wine picking, forming a unique brewing style. Guotai Liquor cracked the "black box" composed of Maotai-flavor liquor by taking advantage of the quality control of Tiantulili Medicine, and added innovative technology to the traditional brewing process of Maotai-flavor liquor.
2. Taste and quality: Although Guotai Liquor is a new wine, it was awarded the honorary title of "National Official Reception Healthy Wine". Moreover, Guotai wine tastes mellow, elegant and delicate, and it is not easy to go to the head. Maotai liquor is recognized as a representative product of maotai flavor, which combines maotai flavor, cellar bottom flavor and glycol flavor. The wine is bright and transparent, slightly yellow, with strong sauce flavor, full body, long aftertaste and lasting fragrance. In contrast, the taste of Guotai wine is very close to that of Maotai, and the taste and quality of the wine are very commendable.
3. Consumption orientation: Maotai is mainly used for exporting abroad, and its mission is to spread Chinese wine culture. As for China, some people buy it for others to drink or give themselves gifts, while others go for its collection value. At present, Maotai liquor has an unshakable position in the high-end field of Maotai-flavor liquor, and its popularity is far ahead among many liquors. Cathay Pacific is positioned in the middle and high-end market, and it is constantly emerging in the high-end market because of its confidence in quality. But in terms of popularity, although the price and quality are not much different, the popularity is still not as good as Maotai and Langjiu.
4. Production capacity: Moutai liquor market is in short supply, and production capacity has become the focus of attention. According to the capacity planning, it is estimated that the capacity of Moutai will reach 55,300 tons this year; Guotai Winery is also located in Maotai Town, renhuai city, Guizhou Province. Established in 200 1, the factory area is 12 1 mu, and the production capacity is10.5 million tons. In terms of production capacity, although the supply of Maotai is in short supply, it still has advantages, and the expansion of production capacity in Taiwan Province Province has further cultivated market advantages.