First of all, the entry barrier of the live broadcast industry is low, and the anchor only needs a mobile phone with a camera and Internet connection to complete the live broadcast, which leads to the explosive growth of the live broadcast industry. Secondly, the platform carried by the live broadcast industry is an open platform, including uploading, interaction and sharing, which forms a perfect closed loop among video uploaders, viewers and sharers. In addition, the development of the live broadcast industry also benefits from the tail bonus of the mobile Internet and the bonus of network speed upgrade, which makes the live broadcast industry develop faster than any previous content form.
But the popularity of the live broadcast industry has also brought some problems. For example, there are many chaos in the development of the industry at present, such as false propaganda, false turnover and taking advantage of the law. These problems need our attention to ensure the healthy development of the live broadcast industry.
Generally speaking, the hot phenomenon of the live broadcast industry is the result of the joint action of many factors. We should face up to these phenomena, not only to see the opportunities brought by the live broadcast industry, but also to pay attention to possible problems, so as to ensure the healthy and orderly development of the live broadcast industry.