Music bracelet or Xiangshan bracelet, which is stronger than strength?
Xiangshan weighing instrument has many channels and many patents.
With similar appearance and similar functions, wearable devices represented by smart bracelets are facing a bottleneck period of development from the global to the domestic. However, according to the "20 17 consumer goods industry" issued by the Ministry of Industry and Information Technology in March? Triple product? Special action plan ",has the country released it? Strengthen the research and development and application of smart wearable devices? As a key construction object, it is planned to develop a catalogue of smart wearable devices and services to enrich the supply of new consumer electronic products. With the support of policies, wearable devices will have broad development prospects in the future.
Judging from the quarterly report of Lexin Medical, the new products such as Mambo 2 and ziva currently promoted by the company are also there? Mass production climbing period? In addition, the company continues to invest in research and development, sales channel construction and brand promotion. The output has not yet been reflected. Compared with last year, the profit in the first quarter of this year has declined. Xiangshan Weighing Instrument is very optimistic about the market of health sports information measurement products, and regards it as an important strategic development direction of the company in the future.
Judging from the comprehensive strength of the enterprise, is it happy? Young and strong? And Xiangshan is? Deep internal strength? .
Cross-border innovation is one of the characteristics of Lexin Medical. After years of exploration, the company has gradually formed? Hardware algorithm platform APP operation? Cross-border business combination. Lexin has a research and development team of more than 330 people, covering industrial design, software and hardware products, basic research and algorithms, cloud and AP, engineering and certification. As of last year, the company had 209 patents.
In addition to years of global marketing network and brand promotion achievements, Xiangshan Weighing Instrument has been at an advanced level in product design, software development, manufacturing technology, weighing sensor development, quality control and other aspects after years of technical research and development. At present, the company has 282 domestic patents and 6 overseas appearance patents.
Not innovation.
Lexin r&; D reached 7.7%, and there was a breakthrough in Xiangshan product design.
Not long ago? Music bracelet? William Chan InsideMe20 17 concert tour? Guangzhou station? Performing in Guangzhou International Sports and Entertainment Center, the exclusive customized bracelets in the hands of the stars, coupled with the big-screen heart rate interaction at the concert site, made the music heart earn enough attention. This is a new attempt to enhance the brand image of the company, but for Lexin Medical, the most important thing this year is to further increase the research on cutting-edge new technologies and algorithms and strengthen R&D's support for new business and new model sales and operation.
In fact, last year, the R&D expenditure of Lexin Medical accounted for 7.7% of the operating income, * * 59.35 million yuan, and the compound annual growth rate of R&D expenditure from 20 13 to 20 16 reached 63.75%. The R&D investment of Xiangshan Weighing Instrument in the same period was RMB 2,765,438+0,654,38+0,000, accounting for 3.3% of the main business income of that year. However, the purpose of listing Xiangshan Weighing Instrument is to build new projects to expand the production of household weighing instruments and health intelligent measurement products, build a new engineering technology research and development center and improve the company's research and development level.
On an online shopping platform, the number of comments of Xiangshan Hands-on Ring reached 350,000+,ranking second among all products. ? Cost-effective, you can view the data directly on WeChat without installing an APP to save power? It is the evaluation of this product by many buyers. The official flagship store of the platform * * * has 15 bracelet products, while the official flagship store of Xiangshan Intelligent has only three bracelets, and the product line of the former is obviously richer. However, according to the prospectus of Xiangshan Co., Ltd., in terms of health sports information measurement products, Xiangshan Weighing Instrument includes not only a variety of smart weighing scale, but also Bluetooth smart watches, children's positioning smart watches, smart water coasters and other products.
Specific sales volume
The sales volume of Lexin bracelets ranks second in China and fifth in the world.
Whether in the field of smart bracelets or in the capital market, is Xiangshan Weighing Instrument, an old enterprise founded in 1975, more than Lexin Medical? Recruits? .
This week, Xiangshan Co., Ltd. (stock code: 002870) completed the issuance of new shares, which means that Guangdong Xiangshan Weighing Instrument Group Co., Ltd. (hereinafter referred to as? Xiangshan weighing instrument? ) It is only one step away from the listing transaction, and will soon become the first 19 enterprise in Zhongshan to be listed on the domestic main board. Six months ago, Guangdong Lexin Medical Electronics Co., Ltd. took the lead in listing, and Lexin Medical (stock code: 300562) took the lead in landing on Shenzhen Growth Enterprise Market. As a leading international wearable device company, it attracted the attention of many investors.
Xiangshan weighing instrument occupies an absolute comparative advantage in the field of traditional weighing instruments. According to the statistics of China Weighing Instruments Association, from 2006 to 20 14, the sales volume, sales volume and total foreign exchange earned by export of household weighing instruments ranked first in the industry for nine consecutive years. But, intervention? Health sports information measurement products? This is just its new move in recent years. According to the available data, the company's flagship Xiangshan dynamic smart bracelet was officially released and listed in September last year.
Although until 20 1 1? Electronic scale solution provider? Where to? Intelligent hardware service? The provider has changed, but Lexin was launched earlier than Xiangshan and quickly occupied the market. According to the company's annual report, at present, the sales of Lexin smart wearable bracelet products rank second in the country and fifth in the world.
Last year, Lexin sold 365,438+082,000 wearable sports bracelets, with a sales income of 257 million yuan, accounting for one third of the company's operating income. Sales volume and amount increased by 66% and 65,438+003.36% respectively, making it the single largest category of the company. In terms of Xiangshan Weighing Instrument, health sports information measurement products including smart bracelets brought the company 80.22 million yuan in revenue last year, accounting for 10% of the company's revenue.