China Food Safety Network interviewed Yantai Xinhe Enterprise Food Co., Ltd. (hereinafter referred to as Xinhe Group). Starting from its own salt reduction products, this paper discusses how to improve consumers' awareness of salt reduction, lead the trend of salt reduction in condiment market and carry out healthy salt reduction actions.
Upgrade consumer demand and pay attention to salt-reducing products.
Nowadays, "healthy China, reducing salt first" has become a social knowledge. "Healthy China Action (20 19-2030)" puts forward reasonable dietary actions, focusing on encouraging the whole society to reduce salt, oil and sugar, advocating that the per capita daily salt intake should not be higher than 5g by 2030, and encouraging everyone to form healthy living habits. The health needs of consumers are also escalating, and more and more attention is paid to salt-reduced products.
How to truly implement the policy advocacy and consumer demand of "healthy China, reducing salt first" needs the fruits and products of food industrialization. "This is what Xinhe is doing. We launched a variety of light salt products with the idea of productization, which promoted consumers' habit of reducing salt and promoted the landing of healthy China. "Jiang, general manager of Xinhe Group, said that Xinhe had already launched the light salt products leading the industry, and the most popular product was the June fresh light salt soy sauce series, with a very high repurchase rate.
Solve technical problems and reduce salt without reducing salt.
The difficulty of reducing salt in soy sauce lies in how to reduce salt while ensuring the nutritional flavor and product grade are not reduced. Jiang said that in order to reduce the salt content of soy sauce without dilution with water, it is necessary to overcome many technical problems in the industry, such as the breeding of high-yield amylase strains, the cooking and expansion technology of high-protein defatted soybeans, the preservation of fence factors, and the salt reduction of soy sauce.
According to the internal data of fresh and light salt soy sauce in June, for every reduction of 1g salt, the investment is as high as 20 million. The advantage of this investment is that while removing sodium ions in soy sauce, it retains nutrients such as amino acid nitrogen, and truly reduces salt, taste, nutrition and grade.
"Xinhe has attached great importance to research and development since its establishment. Over the years, it has never been stingy in technology research and development and capital investment, and has successfully launched a number of industry-leading products, which have been recognized by consumers. " Jiang said that with the concept of health deeply rooted in people's hearts, I believe that products with healthy attributes will be more and more recognized by consumers.
Release a white paper on salt reduction to cultivate health awareness.
"Using better raw materials, better technology and producing better products is what we have always insisted on." In order to better ensure the quality and safety of products, Jiang said that Xinhe Group is planning a new factory, which will achieve a new leap in production technology, operating norms, safety and health supervision, so that consumers can eat safely, deliciously and healthily.
In order to reduce salt in the transformation of food health, the most important thing is to start from one meal at a time, understand the source of salt, cultivate health awareness and form a scientific habit of reducing salt. In order to effectively promote consumers' awareness of salt reduction, Xinhe Group has published "12g White Paper on Salt Reduction", which aims to help people establish a correct understanding of salt reduction and provide a daily guide to salt reduction from a practical point of view, so that people can see it at a glance and implement it easily.
As the basic guarantee of national life, condiments are not only the source of delicious food, but also the main source of salt. In order to cope with the changing consumption trend, Xinhe Group is accelerating the layout of new channels and developing more light salt series condiments. I hope that every consumer can improve the high-salt situation through condiments, light seasoning, easy life and keep moving towards health.