There are eight kinds of international standard advertising sizes, and the use of each advertising specification also has a certain scope.
① 120× 120. This advertising specification is applicable to the display of products or news photos.
② 120×60, this advertising specification is mainly used for LOGO.
③ 120×90, mainly used for product display or large LOGO.
④ 125× 125. This specification is applicable to image advertisements with photo effects.
⑤234×60, which is suitable for advertising links of frames or left and right home pages.
⑥392×72, mainly used for advertising strips with more pictures, used as headers or footers.
⑦468×60, the most widely used advertising column size, used for headers or footers.
⑧88×3 1, which is mainly used for web links or small LOGO of websites.
Among them, the LOGO of the website currently has three specifications:
①88*3 1 This is the most common LOGO specification on the Internet.
② 120*60 This specification is used for general dimension identification.
③ 120*90 This specification is used for large LOGO.
Logo design should follow the following rules:
Can logo be horizontal or vertical?
The logo must be registrable.
Can logo not be surrounded by rectangles?
Buy the font used by logo.
Logo logo implies a brand, leaving an impression and clues.
Clever use of color, the color of logo is not randomly selected, but logically defined.