Syb business plan cake shop model 1. General situation of the industry
I will walk out of the ivory tower next year. Because of the impact of the economic crisis, I am interested in the catering industry. I plan to open a cake shop after graduation. Cake shops have great prospects for development. Now people have a good life, high consumption level and high pursuit of quality of life. Comprehensive cake shops have become a major trend of urban consumption.
Second, the cake shop overview
1. Our restaurant belongs to the catering service industry. What's its name? Xx afternoon tea? , is a sole proprietorship enterprise. Mainly provide people with cakes, bread, ice cream and drinks and other desserts.
Our store will open in the community commercial street. The initial stage is a mid-range cake shop, which is ready to gradually develop into cake chain stores like Anderson and Xiangyang Square.
Our store needs 95,000 venture capital.
Third, the business objectives
1. Due to its geographical location in the commercial street, it has relatively rich customers, but there are also many competitors. In particular, our store has just opened. If we want to open the market, we must work hard on service quality and product quality, further expand the business scope and meet the different needs of consumers. The short-term goal is to gain a foothold in the commercial street and recover the cost 1 year. The long-term goal is to gradually develop into a cake chain company with strong economic strength and a certain market share, and to break through a world among many cake brands and become a well-known brand in the cake market.
Fourth, market analysis.
1. Tourist source: The target customers of our store are: ordinary consumers who go shopping and entertainment in commercial streets, accounting for about 50%; Students from nearby schools, store employees and community residents account for about 50%. The number of tourists is sufficient and the consumption level is low.
2. Competitors: According to the survey results, there are many domestic brand cake shops, and there are many chain cake shops in Fuzhou alone, such as Anderson, Xiangyang Square, Hongye and Angel. So there is a lot of competition.
Verb (abbreviation for verb) business plan
1. First, how many cake shops are there nearby? Spying on information? Find out the cost price of different kinds and sizes of cakes. Understand the business philosophy and management of all kinds of cake shops? Trick? .
2. After the opening fund is raised, start working in major cake shops? Digging corners? . Can't? Blatant? Dig, while there are few people in the shop, secretly run over and discuss with the master in the shop. It is very important to hire a pastry chef and open a cake shop chef, which should be carefully considered.
It is understood that a group of consumption rates have been found: customers never have the cheapest price. If you can reduce the price by a few dollars today, there may be competitors competing for orders with you at a lower price tomorrow. ? From this, I realized some competitive strategies in the product market:? Price reduction and promotion is not a long-term solution. Only by making the highest quality cakes with the best materials can we attract and retain customers? .
The cake shop is mainly for the public, so the price will not be too high, which belongs to the middle and low price.
Some advertising leaflets can be printed and distributed in the form of coupons to achieve the effect of advertising.
6. Cake shops can specially open up leisure areas and set up many chairs with unique shapes. Customers can buy some snacks and sit in the cake shop and taste them slowly, which further strengthens the leisure function of the cake shop.
7. After many investigations, due to the needs of competition and other aspects, many cake shops have introduced some snack foods that have little to do with cakes, so as to form new profit growth points. Many shopkeepers have some innovative measures in the variety of business: for example, in hot summer, ice porridge and shaved ice, as well as milk tea and juice drinks, which are very popular at present, are very popular with customers.
8. Establish a membership card system. The name of the member is printed on the card. The discount rate of membership card is not high, such as 15% discount. On the one hand, it can give consumers a sense of respect, on the other hand, it is convenient for waiters to address consumers. Especially if the consumer is with someone else, the waiter can address him (her) as Mr. or Miss * in public, and they will feel very respected.
9. Put some publicity materials and magazines on the table, with knowledge and stories about cakes and drinks. On the one hand, it can enhance the taste, set off the atmosphere and increase consumers' goodwill towards the brand.
10. No matter from the storefront decoration, the image of the clerk, or the cake making, it is necessary to give customers a sense of health and hygiene. The cake shop must strictly implement the national food hygiene law, which is its foothold. The content comes from Xuzhou Convenience Network to serve you sincerely.
1 1. The food industry has special job skills requirements: employees must hold? Health certificate? .
Financial estimation of intransitive verbs
Start-up assets: about 95,000 yuan.
Equipment investment: 1. The rent is 5000 yuan. 2. The facade decoration is about 2,000 yuan (including storefront decoration and light boxes). 3. The investment in shelves and sales platforms is about10.5 million yuan. 4. Employees (2) need 500 yuan to buy uniforms. 5. The maximum investment of machinery and equipment: 80,000 yuan (including the complete set of utensils for making cakes). First purchase: raw materials such as flour and cream, about 6000 yuan.
Monthly sales (average): 2 1000 yuan. According to experts' assessment, the monthly sales of such a small cake shop can reach 2 1 1,000 yuan after the operation is on the right track.
Monthly expenditure: 14033 yuan. Rent: the best location is in densely populated residential areas, community commercial streets, and lots close to children (such as kindergartens or playgrounds), about 5,000 yuan.
Commodity cost: about 30%, about 5000 yuan. Salary of personnel: a small shop with 10 square meter needs 1 cake master, 1 waiter, and the salary is 2000 yuan.
Miscellaneous expenses such as water and electricity: depreciation expense of equipment in 700 yuan: calculated in 5 years, monthly profit 1.333 yuan: about 6967 yuan. According to this estimate, the investment can be recovered in about one year.
Seven. Analysis of risks and constraints:
Because the cake shop is not the first shop in the street or community, it is difficult for customers to change their consistent tastes, so they have to spend more financial and material resources. Trick? To attract customers.
Syb business plan cake shop model article 2 1. Project background
With the improvement of people's living standards and the diversification of material and cultural life, cakes have gradually become an indispensable food in people's daily life, especially for college students. But now the fast-paced life and emerging lifestyle make many college students have no time and are unwilling to go to shops and cake shops to buy. In view of this, we set up this online cake shop to provide excellent service and a relaxed and convenient lifestyle for college students.
Second, the project strategy of the company
1. Reasons for the establishment of the company
1. 1 organizational reasons
Most students have more classes in the evening, and they are hungry when they get back to the dormitory. In addition, many students are lazy and would rather starve to death than go out shopping. Considering these factors, our online cake shop came into being.
1.2 technical reasons
Cake belongs to western-style pastry, and the production technology is no secret. As long as you study hard, use enough materials, or hire a pastry chef, there is basically no problem in cake making.
1.3 school reasons
At present, the general situation in the country is that employment is difficult. College students have just stepped out of the campus, full of ideals and ambitions but without practical experience. Employers attach great importance to qualifications and experience as well as ability, so college students are in a state of either high or low. In order to change this passive situation and encourage college students to start their own businesses without affecting their studies, the establishment of online cake shops has been strongly supported by the school.
2. Company mission
Efficient and smooth sales channels, based on providing cakes with various flavors, selling flowers and exquisite small gifts, providing part-time jobs for students with financial difficulties in families and creating the best living environment for college students!
3. Company objectives
Based on the Technology and Business University, we will serve all colleges and universities in Chongqing and develop step by step, so as to radiate universities all over the country and build a first-class online cake shop.
Third, business environment and customer analysis.
1. Industry analysis
? Yixiangyuan online cake shop? The website is a vertical website for 6.5 million college students launched by college students, so the target consumers are college students. Besides the main station in chongqing technology and business university, this website has sub-stations in Chongqing universities. Therefore, the tentative target consumer groups are mainly college students in Chongqing, and gradually expand the market in the future. Take chongqing technology and business university as an example, there are nearly 20,000 students of all kinds, and the latest statistics show that there are about 6.5 million college students in China. This market is quite large, and considering that students may still become loyal customers of the website after graduation in the future, the capacity of the target market will be considerable.
2. Analysis of survey results
The company focuses on the customer analysis of Chongqing college students, mainly using online questionnaires and personal interviews.
(1) Have obvious curiosity, innovative convergence, and listen to the introduction of classmates or friends to produce purchase behavior.
⑵ The purchase behavior is basically emotional, but it is rational due to the influence of its own economic income. Generally, varieties with lower prices but better taste are selected.
⑶ College students have no fixed purchase pattern, and their purchase behavior is often random.
(4) Strong ability to accept and absorb new things, pursuing fashion, advocating individuality and paying attention to beauty.
5. The factors that affect product purchase are: price, taste, variety, packaging, service, etc.
[6] The purchase behavior is very festive, generally concentrated around Teachers' Day, Valentine's Day, Christmas and friends' birthdays.
3. Target customer analysis
College students generally pay attention to low-priced, delicious and fresh cakes, which are mostly used for midnight snack at night. At certain times, such as birthdays or gifts, we also pay attention to packaging, tend to be warm and innovative, tend to develop in a personalized direction, and often attach cards, flowers or small gifts with cake requirements.
Fourth, business strategy.
1. Marketing Strategy Analysis
1. 1
At the beginning of website construction, we will attach great importance to the brand. In brand packaging, the artist, based on detailed market research and bold prediction, adopts the design scheme of combining static and dynamic, carefully plans the visual image and text font, and attaches exquisite cake pictures to strive for unique innovation.
1.2 price strategy
The price is 1? 50 yuan, mainly in the middle and low price range. Ruoxiangyuan online cake shop strives for perfection in raw materials, taste, packaging and service, and strives to give customers the greatest enjoyment and psychological satisfaction. Take the price route and quality route simultaneously to meet the needs of consumers at different levels.
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