We often see a public relations crisis in a company in the news media. What does public relations mean? Is it a professional or institutional department? Let's learn the details together.
Details 0 1 According to Edward bernays's definition, public relations is a management function, and policies and procedures are formulated to gain public understanding and acceptance. It is a conscious management activity. The establishment of good public-private relations in an organization needs the planning of good public-private relations activities to implement and realize.
The concept of * * * relationship first appeared in America in the early 20th century. At that time, American journalist ivy lee was the first person to use this concept. In 1904, ivy lee used the word public relations to describe the concept of public relations, which was later abbreviated as PR, which is the abbreviation of public relations.
The Ministry of Labor and Social Security defines the public relations profession as a person who specializes in organizing public information dissemination, relationship coordination, image affairs investigation, consultation, planning and implementation.
Successful enterprises have many ingenious crisis public relations strategies, all of which are "conspiracy" of crisis public relations. The technical means of enterprise crisis public relations is not a day or two or money can be measured, it is a strategy and a planned concept. It doesn't matter. What is important is that corporate crisis public relations has a certain ability to help enterprises cope with the crisis.
Public relations is a science and art that influences the public by communicating, shaping the image, balancing interests, coordinating relations, optimizing the social psychological environment.